Product Research

We've grouped together all the information our site contains on product research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... March 2010: News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Trade Talk: New-product survey plumbs consumer mind-sets: A look into the top products of 2009 and what they can tell researchers about upcoming trends.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
Data Use: Telling the future from the past: predictive versus classical statistics: This article compares and contrasts predictive and classical statistics, making the case that predictive methods offer an effective way to use current data to make statements about future data.
How online observational techniques help qualitative researchers keep pace with the speed of consumers: Honda (UK) used Web-based usability and ethnography techniques to fine-tune the interface of its Web site’s used-car-buying section, allowing it to make a number of adjustments and better understand car seekers’ preferences.

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There are 216 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Conducting full-profile conjoint analysis over the Internet: This article discusses pros and cons of various types of text-based e-mail surveys and online surveys. It also reports on an online full-profile conjoint survey dealing with credit card preferences. This study used an Internet survey to compare the pairwise and single-concept approach for computerized FP conjoint analysis.
Of black holes and killer budgets: Every product eventually becomes obsolete. Constant improvement and new product development are crucial to a company’s continued success. This article discusses new product development.
Building a better brand: Scott Paper used Building Blocks, a qualitative research technique, to get consumers to build their ideal toilet paper. The information was used in the development of Cottonelle.
Drawing creativity from chaos: In the midst of a massive reorganization process, one company found a way to use brainstorming techniques to develop new product ideas.
Testing product innovations: a case history: Without disclosing the exact nature of the innovation to respondents, General Electric used multiple-part independent research to determine the viability of product innovation.

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Related Glossary Terms

Advertising research: The category of research involving advertising and including research on ad concepts, design, exposure, recall, communication, persuasion, response and sales response.
Product testing research: Tests conducted to obtain the reactions of targeted customers to working versions of a product. The tests determine if the product performs as described and how and by whom the item is used, as well as whether it satisfies the market need.

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Related Associations

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Related Events

REINVENTING CPG AND RETAIL SUMMIT: March 22-24, 2010; IRI will hold its annual summit, themed 'Reinventing CPG and Retail,' on March 22-24 at the J.W. Marriott San Antonio Hill Country in San Antonio.
FUSE: RECLAIM THE FUTURE: April 14-16, 2010; IIR will hold a conference focused on design and culture and brand identity and packaging on April 14-16 at the Trump International Hotel and Tower in Chicago.

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