Recruiting

We've grouped together all the information our site contains on recruiting to help you quickly and easily find related articles, recruiting companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Best practices for online qualitative research: Part II of the two-part article focuses on evaluating recruits, ensuring active participation, offering incentives and the best ways to assemble online discussion groups.
Heart maps and tarot cards: QRCA members pass along valuable tips and techniques for getting doctors - a notoriously difficult bunch - to actively participate in the qualitative process.
Looking for a few to stand for the many: When a government agency asked the author’s firm to locate communities in which to conduct focus groups with black households, it turned out to be a very involved process. The article details how the firm narrowed the list of possible communities from thousands to six.
One true methodology?: By adhering to a set of moderator best practices no matter the qualitative methodology, the author argues that complaints about the qualitative process can be effectively neutralized.
Trade Talk: Book shows how to dominate the Dominator: A review of the book Dominators, Cynics and Wallflowers, which explores how moderators can handle a variety of troublesome respondent types.

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There are 36 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How NOT to recruit for a focus group: reconstruction of an actual interview: This article describes an example of improper focus group recruitment and offers a number of suggestions for avoiding improper recruitment such as careful design of the questionnaire and screening criteria, quality control measures and timing considerations.
Gaining a clearer picture of customers in the focus group recruitment process: The standard approach to recruiting focus group participants is to screen for people who fit specific predetermined criteria. However, the author recommends adding a quantitative component to maximize the value of qualitative focus group research. By simply adding a few questions to a focus group screener, companies can make more effective use of the customer contacts that are being made without a significant increase in costs.
When money doesn't talk: The advent of online research has brought increasing debate about appropriate incentive strategies and amounts for research participants. In addition, use of the medium in research has resulted in over-researched populations, which makes recruiting difficult. This article discusses online respondent incentives, sketching out a typology of incentives that work well in gaining the highest level of participation.
Qualitatively Speaking: A practical approach to identifying professional respondents: One of the most troubling issues facing the focus group industry in recent years has been the increasing presence of the professional respondent. This article suggests a new approach to dealing with the issue.
Avoiding pitfalls in conducting Hispanic focus groups: If you are seriously looking to expand your bottom line, the Hispanic market is probably a good bet. This article discusses conducting qualitative research in the Hispanic market. Specifically, the author addresses three critical areas research must address in order to succeed in Hispanic qualitative or focus group research: screening, recruiting and moderating.

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Related Glossary Terms

Recruitment: The process of securing participants for focus groups who meet specific demographic or other project requirements.

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Related Associations

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Related Events

AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.
AMA SUMMER MARKETING EDUCATOR"S CONFERENCE: August 8-11, 2008; The American Marketing Association will hold its summer marketing educator’s conference on August 8-11 at the Sheraton San Diego Hotel & Marina in San Diego. For more information visit www.marketingpower.com/research.

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