Recruiting

We've grouped together all the information our site contains on recruiting to help you quickly and easily find related articles, recruiting companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Ever the skeptics: tips for dispelling doubt in employee research: Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.
Qualitatively Speaking: The focus group vs. in-depth interview debate: The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.
Qualitative research panels: a new spin on traditional focus groups: Engaging the same group of respondents for an ongoing set of interviews can save money, help foster camaraderie among participants and impose discipline on internal client-company teams.
When using laddering in B2B research, target your probes effectively: Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.
Why online focus groups can work for B2B research: The author outlines 13 strengths of online focus groups for B2B research, including their ability to easily assemble far-flung and specialized audiences, and opines on how the method might evolve to keep pace with changes in technology.

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There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

New measuring sticks for media and other marketing-mix variables: This article reviews how single-source marketing information has led to practical ways of modeling and understanding the impact of advertising and promotion on product sales. The article discusses ways that marketers might want to view such information to understand brand performance in different geographic markets and implications this might have on marketing strategies. The authors discuss the future of marketing-mix modeling efforts and the impact that these efforts are likely to have on more traditional marketing and advertising research.
No-shows? No problem: Sometimes a focus group has too many no-shows — and for no apparent reason. This article discusses no-shows and estimating show rates for focus groups.
Practical sampling methods for low-incidence populations: Until recently, most marketing research adhered to the law of randomness for sampling low-incidence populations, which required an abundance of time and money. This article discusses practical sampling methods for low-incidence populations.
Writing effective screeners: Screeners can be a valuable asset to qualitative researchers. This article provides some guidelines for effective screener development.
Change your point of view: From taking a strategic view toward recruiting to getting out of the typical focus group setting, clients and research consultants must both get a little creative to maximize the value of a qualitative research project.

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Related Glossary Terms

Recruitment: The process of securing participants for focus groups who meet specific demographic or other project requirements.

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Related Events

RIVA COURSE 303: ADVANCED MODERATING: September 20-22, 2010; RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on September 20-22 in Rockville, Md.

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