Research Industry

We've grouped together all the information our site contains on the research Industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How deep do you go?: When presenting research results, researchers excel by communicating an accurate and practical view of the business situation at hand and by knowing how to tailor their presentation to the needs of their many audiences. Some groups require a minute level of analysis, some a broader view. Knowing when to employ each type of approach is the key to making research findings relevant and helpful to your audience.
In Case You Missed It...May 2008: News and notes on marketing and research: favorite movies; ranking of research suppliers; celebrity wines and spirits
Managing the satisfiers and dissatisfiers: The author, now a research consultant but formerly on the client side, uses her past experience with research vendors to tell research companies how they can create and build relationships with their clients.
Trade Talk: ARF sessions look at Web metrics and MR data quality: Web metrics and research data quality were the focus of two forums held at the 2008 ARF conference.
By the Numbers: Mastering the art of writing quantitative research reports: Quantitative research report-writing is really about telling a story. The authors provide tips and guidance on how to structure that story to create reports that enlighten and enthrall the end users.

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There are 173 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Analyst sees more growth for MR industry: This article features one analyst’s thoughts on the market research, reports and services market.
A nation in transition: China presents researchers with unique challenges. This article discusses the challenges of researching in China and how improvements in communication facilities, transportation and training are making research easier to conduct.
The project from hell: a cautionary tale: This article details one research firm’s project from hell to serve as a cautionary tale for anyone about to embark on research - client or research supplier.
Interpreting research data: It all depends on the context: Interpreting research data depends on the context. Often, the only context that exists is within the minds of company leaders and the expectations and desires may vary substantially between executives. This article presents a four-step process to help bring leaders together on expectations and desires while establishing a context for findings.
Student research teams: better than the real thing: Marketing research students are a valuable resource. This article discusses using student research teams, including advantages, disadvantages, process, rules and rewards.

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Related Glossary Terms

Marketing research: The planning, collection, and analysis of data relevant to marketing decision making, and the communication of the results of this analysis to management.

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Related Associations

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Related Events

CASRO WORKSHOP FOR PROJECT DIRECTORS AND ANALYSTS: May 15-16, 2008; The Council of American Survey Research Organizations will hold a workshop designed for project directors and analysts on May 15-16 in New York. For more information visit www.casro.org.
MRA"S ENGAGING THE RESEARCH RESPONDENT WEBINAR: May 20 Webinar, 2008; The MRA will hold a webinar hosted by Jen Drolet of iModerate, themed "Engaging the Research Respondent," on May 20. For more information visit www.mra-net.org.

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Related Suppliers: Research Companies from the SourceBook

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