Skip to: Main Content / Navigation

Sampling

We've grouped together all the information our site contains on sampling to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: The Devil Is in the Data
This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
An examination of strategies for panel-blending
This article offers a report on a research-on-research project which sought to measure the effects of respondents’ various personality traits on their participation in online research.
In Case You Missed It... July 2009
News and notes on marketing and research: pizza chain menu changes; bargain hunting service; metrosexuals
Software Review: Revelation qualitative software platform
Pros • Excellent range of tools for building structured participatory exercises online • Simple interface for moderators and participants • Automated release of invitations and reminders • Hosted solution that works on most platforms Cons • Fairly expensive • Unfamiliar and challenging method for clients to accept
The impact of gender in e-mailed survey invitations
In response to a similar exercise in Germany, the author fielded a test in Australia to see if prospective respondents would respond differently to an e-mailed survey invitation sent by a man versus one from a woman. While gender appears not to be a factor, some interesting findings arose from including location-specific information in the subject line.

See more articles on this topic

Related Articles

There are 64 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A Newsweek survey reveals the factors that drive compact truck
Newsweek surveyed buyers of the 38 compact truck models for 1989 that were available in late 1988 using an eight-page questionnaire to provide a database about buyers, their vehicles, and the purchase process they automotive industry can use as a tool to better serve future buyers. This article is a review of the key elements in the process of buying a product that becomes a major reflection of the owner’s personality—in this case, a truck.
Trade Talk: Syndicated study finds college market viable
College students are often mistakenly seen as having less buying power and influence than adults. This article discusses the findings of CollegeTrack’s research with students on 30 college campuses across the United States, including misconceptions about this buying segment and advertising during Spring Break.
Religiously speaking
To find Jewish respondents to participate in its National Jewish Population Study study, the Council of Jewish Federations and the City University of New York used used EXCEL, a telephone omnibus study conducted by AUS Consultants-ICR Survey Research Group. After suitable respondents for the Jewish population study were identified through the omnibus study, they were re-contacted to determine their interest in participating in 30 minute telephone interviews.
A Mississippi trade organization uses research to help its farm-raised catfish catch on with consumers
The Catfish Institute uses an ongoing telephone study with hundreds of households in different regions of the country, research regarding catfish nutrients, a regular survey of retailers in 12 markets nationwide, and focus groups in its marketing efforts.
Trade Talk: Survey investigates office worker retail spending
This article discusses a recent survey by International Council of Shopping Centers that investigated office worker retail spending in downtown and suburban areas.

See more articles on this topic

Related Glossary Terms

Sampling
The method of selecting a specified portion, called a sample, from a population, from which information concerning the whole can be inferred.

Search for more...

Related Discussion Topics

RE: Margin of error
03/17/2008 by Lisa Deforey
Margin of error
03/15/2008 by Aisha King

Related Events

BURKE CUSTOMER SATISFACTION AND LOYALTY RESEARCH SEMINAR
August 4-6, 2009
Burke Institute will hold a seminar focused on customer satifsaction and loyalty research on August 4-6 in Boston. For more information visit www.burkeinstitute.com/schedules.
BURKE TOOLS AND TECHNIQUES FOR DATA ANALYSIS SEMINAR
August 11-14, 2009
Burke Institute will hold a seminar focused on tools and techniques for data analysis on August 11-14 in San Francisco. For more information visit www.burkeinstitute.com/schedules.

View more related Events...

Page Tools
Bookmark and Share

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Job Postings

Sample Coordinator
New York City, New York