Sampling

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
How Sony BMG used the Web to reach a disappearing audience: After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”
Understanding kid and tween brand affinity: Rather than being me-focused and anxious to grow up, most kids and tweens are interested in brands meant for them that bring families together, according to research by the author’s firm. This article provides eight key drivers in creating a brand that will win with kids/tweens and their parents.

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There are 68 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Five myths about business-to-business telephone samples: Business-to-business research is valuable and necessary. Growth in this area has led research organizations to enter unfamiliar territory and resulted in myths and misconceptions about sampling aspects of business-to-business research. This article discusses five myths of business-to-business telephone sampling, examines the reality and explains what is needed for successful research.
Estimating sample size for a descriptive study in quantitative research: Sample size often must be calculated in quantitative marketing research, which requires knowing the variable of interest. Using two cases, this article discusses the variable of interest.
Trade Talk: Brand names offer emotional and psychological benefits: This article discusses the insights regarding brand names discovered by DDB Needham Worldwide as a result of its annual Life Style study.
The incidence of understanding incidence: One of the most critical yet often confusing measures in marketing research is incidence. This article discusses incidence, including defining and calculating incidence and addressing its impact on costs.
Say hello to LOHAS: Examines the lifestyles and other facets of a consumer segment called LOHAS (lifestyles of health and sustainability), as explained by The Natural Marketing Institute.

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Related Glossary Terms

Sampling: The method of selecting a specified portion, called a sample, from a population, from which information concerning the whole can be inferred.

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Related Associations

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Related Events

IIR YOUTH AND FAMILY MARKETING MEGA EVENT: May 10-12, 2010; IIR will hold a conference on youth and family marketing on May 10-12 at the Hotel Sax Chicago in Chicago.
THE LIFE STAGE MARKETING SUMMIT: May 10-12, 2010; IIR will hold an event, themed 'The Life Stage Marketing Summit,' on May 10-12 at the Hotel Sax Chicago in Chicago.

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