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Sampling

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

'Do something about PowerPoint!'
The authors report on researchers' views of and plans for mixed-mode research, their sources of sample, their preferred distribution modes and what kind of analysis and reporting capabilities they hope software makers will offer them in future releases.
Looking for a few to stand for the many
When a government agency asked the author’s firm to locate communities in which to conduct focus groups with black households, it turned out to be a very involved process. The article details how the firm narrowed the list of possible communities from thousands to six.
By The Numbers: An update on the state of 'working phone rate'
A look at how working phone rate is computed and where it stands today.
Qualitatively Speaking: Sampling for qualitative researchers
Using a comparison to interior design, the author explains sampling and how it can affect the qualitative research process
TradeTalk: On tap for 2007: simplicity, Amazonia, sustainability
A look at the forecast for 2007’s trends from Chicago research firm Mintel.

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Related Articles

There are 44 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The mature market...is it for real?
One of the hot topics in marketing in the 1990s was the senior market. This article discusses how marketers and advertisers today seem to be ignoring the mature market in favor of a youth orientation and examines the numbers that led the pundits to urge marketers to target mature customers.
Singles' lifestyles explored in JCPenney study
A recent survey by JCPenney explored the lifestyles and tendencies of the singles population. The consumer study, conducted by the Public Issues and Consumer Programs department of the JCPenney Co., helped the retail giant to better understand the approximately 77 million singles living in the United States.
Selection of a stratified random sample
This article explains the benefits of stratified random sampling and demonstrates how to construct such a sample using real data from a study of the market for patient monitors in U.S. hospitals.
Qualitatively Speaking: The prescription for effective physician interviews
Physicians are difficult to reach and in high demand as research participants. But by using well-trained interviewers and making the research process interactive, the author argues that companies can conduct successful studies that satisfy both the respondent and the organization sponsoring the research.
Starting the dialogue
Research with gay consumers offers a host of hurdles. The author presents guidelines for the various approaches - qualitative and quantitative - and presents findings from some of her firm’s research with GLBT consumers.

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Related Glossary Terms

Sampling
The method of selecting a specified portion, called a sample, from a population, from which information concerning the whole can be inferred.

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Related Discussion Topics

RE: Margin of error
03/17/2008 by Lisa Deforey
Margin of error
03/15/2008 by Aisha King

Related Events

AMA MARKETING RESEARCH BOOT CAMP
May 22-23, 2008
The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.
AMA SUMMER MARKETING EDUCATOR"S CONFERENCE
August 8-11, 2008
The American Marketing Association will hold its summer marketing educator’s conference on August 8-11 at the Sheraton San Diego Hotel & Marina in San Diego. For more information visit www.marketingpower.com/research.

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