Market Research Software

We've grouped together all the information our site contains on marketing research software to help you quickly and easily find related software titles, reviews, articles, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Liven up your qualitative with these online solutions: A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.
Trade Talk: Industry study finds researchers struggling, adapting: The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.
Transform your tracking studies: Take them off autopilot to increase their impact and ROI: Tracking studies are a staple in the marketing research arsenal. Drawing from a larger study of Quirk’s readers and in-depth interviews with client-side researchers, Brett Hagins offers tips on making them more effective.
Software Review: Ruby tabulation software: Pros: • Crosstabs and charts of every kind from large or complex datasets, and so much more • Quick and efficient for a DP specialist to use, with a choice of GUI access and scripting • Push-pull integration with Excel and Power Point for report preparation and automation • Superb proprietary charting to visualize MR data more effectively than in Excel or PowerPoint •Excellent support for managing trackers; Cons: • Interface is bewildering to beginners; a steep learning curve • No simple Web browser interface for end users or to provide clients with portal access to studies; Cost: Full version is $4,800 (USD) for a single-user annual license (allows setup); additional analyst versions are $2,400 (USD). Volume discounts available.
Software Review: Revelation qualitative software platform: Pros • Excellent range of tools for building structured participatory exercises online • Simple interface for moderators and participants • Automated release of invitations and reminders • Hosted solution that works on most platforms Cons • Fairly expensive • Unfamiliar and challenging method for clients to accept

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There are 55 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade-off analysis: a survey of commercially available techniques: Trade-off analysis is a family of methods by which respondents' utilities for various product features are measured. This article discusses trade-off analysis, including basic concepts and the four main types of trade-off: conjoint, discrete choice, self-explicated and hybrid.
Microtab -- Data editing and cleaning workhorse gets an update: This article reviews the latest update to Microtab, one of the earliest self-drive tabulation products.
The rewards of patience: This article reviews Marketing Advantage’s SPSS 11.5 and Segment Solve, including enhancements and compatibility with other programs.
The MCAPI primer: This second of two parts offering a primer on MCAPI concludes with advice on how to select and use an MCAPI system. The discussion includes software, hardware, implementation issues and additional resources.
SPSS 7.5 for Windows 95 and Windows NT: software that does things right: Software is continually progressing. This article provides an overview of SPSS 7.5, a valuable statistical analysis software suite.

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Related Glossary Terms

Marketing research software providers: Any firm that produces or manufacturers software for the purpose of aiding the marketing research industry.

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Related Associations

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Related Events

SKIM/SAWTOOTH SOFTWARE EUROPEAN EVENT 2010: May 26-28, 2010; Together SKIM and Sawtooth Software will hold the annual European software conference on May 26-28 in Cologne, Germany.
SAWTOOTH SOFTWARE CONFERENCE 2010: October 17-19, 2010; Sawtooth Software will hold its annual research conference on October 6-8 at the Newport Beach Marriott in Newport Beach, Calif.

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