Market Research Software

We've grouped together all the information our site contains on marketing research software to help you quickly and easily find related software titles, reviews, articles, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Liven up your qualitative with these online solutions: A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.
Trade Talk: Industry study finds researchers struggling, adapting: The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.
Transform your tracking studies: Take them off autopilot to increase their impact and ROI: Tracking studies are a staple in the marketing research arsenal. Drawing from a larger study of Quirk’s readers and in-depth interviews with client-side researchers, Brett Hagins offers tips on making them more effective.
Software Review: Ruby tabulation software: Pros: • Crosstabs and charts of every kind from large or complex datasets, and so much more • Quick and efficient for a DP specialist to use, with a choice of GUI access and scripting • Push-pull integration with Excel and Power Point for report preparation and automation • Superb proprietary charting to visualize MR data more effectively than in Excel or PowerPoint •Excellent support for managing trackers; Cons: • Interface is bewildering to beginners; a steep learning curve • No simple Web browser interface for end users or to provide clients with portal access to studies; Cost: Full version is $4,800 (USD) for a single-user annual license (allows setup); additional analyst versions are $2,400 (USD). Volume discounts available.
Software Review: Revelation qualitative software platform: Pros • Excellent range of tools for building structured participatory exercises online • Simple interface for moderators and participants • Automated release of invitations and reminders • Hosted solution that works on most platforms Cons • Fairly expensive • Unfamiliar and challenging method for clients to accept

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There are 55 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The rewards of patience: This article reviews Marketing Advantage’s SPSS 11.5 and Segment Solve, including enhancements and compatibility with other programs.
High-tech surveys have arrived: This article reviews three software packages for developing and delivering questionnaires: Sensus Media, Decisive Survey and Survey Said. Some of the features highlighted include integrating multimedia components, incorporating earlier responses into later questions, handling various calculations with the data, and delivering questionnaires through various methods (Web, network, e-mail, etc.).
A promising new data viewer and publisher from ISPC Software: Software is always under development. New versions of familiar packages come out regularly. This article discusses ISPC’s ite, a data viewing and publishing software. The article also reviews what is happening with Microsoft, Windows and Office.
In-home CAPI: a new era in data collection?: NIPO launched NIPO CAPI@HOME, a new methodology of data collection for market and opinion research, in 1999. This article explains why NIPO is convinced that this methodology represents a new era in data collection.
Minnesota Mutual charts efficient marketing with MAPS: Minnesota Mutual combined PRIZM, VALS and NFO data with existing purchasing information to develop Mortgage Audience Profiling System (MAPS), a marketing segmentation system to reach its most critical database: potential customers. With various database and segmentation information available via computer, Minnesota Mutual’s sales attempts can be that much more effective.

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Related Glossary Terms

Advertising research: The category of research involving advertising and including research on ad concepts, design, exposure, recall, communication, persuasion, response and sales response.
Marketing research software providers: Any firm that produces or manufacturers software for the purpose of aiding the marketing research industry.

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Related Associations

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Related Events

SKIM/SAWTOOTH SOFTWARE EUROPEAN EVENT 2010: May 26-28, 2010; Together SKIM and Sawtooth Software will hold the annual European software conference on May 26-28 in Cologne, Germany.
SAWTOOTH SOFTWARE CONFERENCE 2010: October 17-19, 2010; Sawtooth Software will hold its annual research conference on October 6-8 at the Newport Beach Marriott in Newport Beach, Calif.

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