Market Research Software

We've grouped together all the information our site contains on marketing research software to help you quickly and easily find related software titles, reviews, articles, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

'Do something about PowerPoint!': The authors report on researchers' views of and plans for mixed-mode research, their sources of sample, their preferred distribution modes and what kind of analysis and reporting capabilities they hope software makers will offer them in future releases.
Portrait of a data miner: Drawing from a survey of 214 data miners from around the globe, the authors explore the processes and tools used by data miners and look at the challenges they feel are facing the industry and what kind of features data miners look for in their software.
Are research software sales due for an increase?: A worldwide survey of researchers found interest in changing current software packages and a surprising reliance on in-house-built data analysis tools.
Software Review: Vision Critical: Vision Critical's flagship product is a hosted ASP solution that integrates powerful panel management with online surveys and real-time reports.
Software Review: Techneos Entryware 6: A review of Entryware 6, software for mobile computer-aided personal interviewing (MCAPI), from Techneos.

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There are 42 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Keep the kids interested: To appeal to young respondents, the Youthwear Division of Levi Strauss & Co. incorporated an ACS-Query Solo computer-assisted interviewing program. The interview format included a segment in which children would interact with the computer. The article describes advantages of this system and specific strategies the company took to ensure that both the respondents and the mall interviewers would feel comfortable with the system.
Software Review: Uncle tabulation software: This article reviews Uncle tabulation software, including pluses, minuses and feedback from Uncle users.
Using classification tree analysis: a review of the method and a new software package for CHAID/CART: Classification tree analysis (most commonly CHAID or CART) is less familiar than many other analytical methods. This article briefly summarizes these methods and what they do and reviews KnowledgeSEEKER 3.1, the new CHAID/CART program.
The MCAPI primer: This article is the first of two covering mobile computer-assisted personal interviewing (MCAPI). The primer explains what MCAPI is, what makes it mobile, the advantages of using MCAPI, when to use the method and costs.
Number crunching: Mental health professionals today must show that a particular treatment consistently for individuals with similar diagnoses. Increasingly, they must validate their work with reliable statistical research. Forest Hospital conducts a wide range of survey studies covering issues such as patient satisfaction, day treatment outcome, out-patient outcome. To analyze the data from these studies, the hospital uses SPSS/PC+ software.

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Related Glossary Terms

Marketing research software providers: Any firm that produces or manufacturers software for the purpose of aiding the marketing research industry.

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Related Associations

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Related Events

CONFIRMIT CONVERGENCE CONFERENCE: May 21-23, 2008; Confirmit will hold its first conference centered on convergence on May 21-23 at the Tower Hotel in London. For more information visit www.confirmit-community.com.
AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.

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