Statistical Analysis

We've grouped together all the information our site contains on statistical analysis and statistics to help you quickly and easily find related statistical software, articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Challenging the status quo: Qualitative research, because of its impressionistic and emotional characteristics, is often viewed as being in direct conflict with the more objective, measurable forms of quantitative research that are favored during the product development process. Yet qualitative methods are ideally suited to establishing the context in which consumers use a product and exploring the emotional connections that consumers have - or don't have - to a product. The author argues that both qualitative and quantitative methods have their place in the process and outlines how the two types can be used in concert for more effective product development.
Data Use: Knowing the score: The article introduces the concept of the performance score, which is created by a weighted measure of attributes as they relate to a key attribute and is designed to give marketers an at-a-glance way to understand research results. Examples involving retail salespeople, magazine cover choices and restaurant satisfaction are cited.
How deep do you go?: When presenting research results, researchers excel by communicating an accurate and practical view of the business situation at hand and by knowing how to tailor their presentation to the needs of their many audiences. Some groups require a minute level of analysis, some a broader view. Knowing when to employ each type of approach is the key to making research findings relevant and helpful to your audience.
By the Numbers: Mastering the art of writing quantitative research reports: Quantitative research report-writing is really about telling a story. The authors provide tips and guidance on how to structure that story to create reports that enlighten and enthrall the end users.
Data Use: Does the rating scale make a difference in factor analysis?: Using examples, the author examines the differences between a seven-point and a 10-point rating scale and argues that a 10-point scale works especially well in cross-cultural situations.

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There are 610 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using neural networks to analyze surveys: This second in a series of three articles about using neural networks to analyze surveys addresses identifying the questions that will be chosen as the inputs to develop the neural network and those that will be eliminated.
Have you ever wondered . . .: This article addresses multiple data-related topics, including regression analysis.
Music enthusiast or lawbreaker?: With extensive input from an advisory panel of stakeholders, a survey was developed to study consumer uses of home taping technology. The researchers delivered the survey in phone interviews. The questions addressed issues such as the importance of listening to music, type of material taped, reasons for taping, the extent of non-copyrighted material copied and feelings toward the ethics of home taping.
Asking the right questions in telephone interviews: When conducting a focus group, the client may ask the researcher to not focus on respondents' current behavior. This article discusses the importance of attitudinal behavior.
Stroh's Hispanic research "Is Spoken Here": Beer company Stroh's tested three Spanish-language television ads to tap into the Hispanic marketplace. Telephone surveys were used with Spanish-speaking interviewers to achieve the best results.

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Related Glossary Terms

Statistical analysis: The analysis and interpretation of collected data for the purposes of summarizing information to make it meaningful and usable.

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Related Associations

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Related Events

CASRO WORKSHOP FOR PROJECT DIRECTORS AND ANALYSTS: May 15-16, 2008; The Council of American Survey Research Organizations will hold a workshop designed for project directors and analysts on May 15-16 in New York. For more information visit www.casro.org.
CONFIRMIT CONVERGENCE CONFERENCE: May 21-23, 2008; Confirmit will hold its first conference centered on convergence on May 21-23 at the Tower Hotel in London. For more information visit www.confirmit-community.com.

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