Statistical Analysis

We've grouped together all the information our site contains on statistical analysis and statistics to help you quickly and easily find related statistical software, articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
Using online behavior to measure the travel industry’s recession-based injury and recovery: An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.
Why rankings may be better than ratings: Does asking them to rank rather than rate give a clearer picture of consumers’ opinions about brands? And, are researchers themselves to blame for the problem of straightlining? This article aims to answer both questions.
Data Use: Telling the future from the past: predictive versus classical statistics: This article compares and contrasts predictive and classical statistics, making the case that predictive methods offer an effective way to use current data to make statements about future data.

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There are 757 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Conducting marketing research in Chile: Research approaches vary depending on the culture being investigated. This article focuses on how an independent consultant can conduct market research in Chile to help marketers make the right decisions.
By the Numbers: The cool logic of chi-square: Uses brief examples to illustrate the capabilities of the chi-square test.
Observations of a research curmudgeon: The author comments on a wide range of marketing research issues, with advice about how to improve research practice. The article includes topics such as minimizing the potential for researcher biases, making sure that new technologies do more than replicate the formats of old technologies, differentiating between actual research and mere measurement and evaluating potential contract researchers.
Squeeze play: Manufacturers are caught in the squeeze between flat or declining selling prices and increases in costs for raw materials. This article discusses strategies companies can use to minimize the squeeze impact and the importance of integrating customer voice into the decision making.
Software program helps Gillette save time, money: The Gillette Co.'s personal care division, which generates more than 50 market surveys each year, is using A-CROSS software program to analyze survey research data. Irwin Blau, division research manager at Gillette, says the program is easy to use and has made the division more efficient.

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Related Glossary Terms

Advertising research: The category of research involving advertising and including research on ad concepts, design, exposure, recall, communication, persuasion, response and sales response.
Statistical analysis: The analysis and interpretation of collected data for the purposes of summarizing information to make it meaningful and usable.

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Related Associations

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Related Events

GARTNER BUSINESS INTELLIGENCE SUMMIT: April 12-14, 2010; Gartner will hold its business intelligence summit on April 12-14 at Mandalay Bay Resort and Casino in Las Vegas.
INFOSURV WEBINAR: TAPPING "THE WISDOM OF CROWDS" TO PREDICT THE FUTURE: PREDICTION MARKETS FOR CONCEPT TESTING: May 6 at 1 p.m. EDT, 2010; Infosurv will host a Webinar, themed 'Tapping 'The Wisdom of the Crowds' to Predict the Future: Prediction Markets for Concept Testing,' on May 6 at 1 p.m. EDT.

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