Telephone Interviewing Research

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
The road ahead for marketing and advertising research: A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
A report on the 2009 Globalpark Market Research Software Survey: This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.
By the Numbers: Calling cell phones - the FCC makes a bad regulation worse: The MRA's Howard Fienberg details why a new proposed FCC rule intended to spare cell phone users from autodialers will hurt research, research users and the public.
Why researchers should embrace risk: Continuing his series of articles on best practices in marketing research, Brett Hagins draws from in-depth interviews - and insights from a researcher at 3M - to argue that the ability to take a risk belongs in the skill set of all powerhouse research departments.

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There are 124 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Symphony tunes into research: The Jacksonville Symphony Orchestra completed a series of focus groups and a telephone survey to determine how it might increase its ticket sales. The key issues addressed in the focus groups were quantified in the telephone interviews.
For art's sake: Two North Carolina arts councils used a phone survey and focus groups to better understand community and audience.
Beyond mere measurement: Customer experience management (CEM) views the customer as a whole series of interactions across a variety of channels. CEM incorporates customer satisfaction and customer experience measurements, as well as customer relationship management, into one complete view of the customer across channels.
Qualitatively Speaking: Is the quantitative follow-up an endangered species?: The Phase 2 follow-up study, which takes the findings from qualitative research and examines them using a quantitative study, seems to be in danger of disappearing. The author explores the threats facing it and outlines strategies to save it.
Tele-Internet focus groups: Demand is growing for market research firms to evaluate user or industry response to the e-commerce or e-services offered on company Web sites. A better choice than the traditional in-person focus group is often a telephone focus group accompanied by the visual aid of an Internet Web site. This article describes the concept of these new focus groups, as well as the types of projects best suited for them. Also discussed are their advantages and effectiveness.

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Related Glossary Terms

Telephone interviewing: A survey/interview conducted with the participant over the telephone.

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Related Associations

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Related Events

RIVA COURSE 303: ADVANCED MODERATING: September 20-22, 2010; RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on September 20-22 in Rockville, Md.
SAWTOOTH SOFTWARE CONFERENCE 2010: October 5-8, 2010; Sawtooth Software will hold its annual research conference on October 5-8 at the Newport Beach Marriott in Newport Beach, Calif.