Telephone Interviewing Research

We've grouped together all the information our site contains on telephone interviewing to help you quickly and easily find related articles, companies, facilities, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Each has its strengths and weaknesses: Telephone surveys have, in the past, been the method most used by research companies based on positive response rates and broad access to most U.S. households. With the continuing evolution of online surveys and the depth of Internet penetration, marketers and researchers must consider the pros and cons of each method carefully prior to commencing a research project. This overview discusses a variety of issues and considerations related to telephone and online survey research with the aim of providing direction for firms in the initial stages of developing or reviewing their approach to this area of research.
By the Numbers: Telephone vs. Internet data collection - a case study: The author, CEO of a research firm, explores results of his company’s research on research regarding differences in the results obtained from telephone studies versus online studies.
Research-to-go: Cell phone-based research is growing in popularity and in viability. The author reports on a survey his company conducted which measured the willingness of respondents to take part in mobile surveys and also provides some thoughts on how mobile surveys can best be used.
By The Numbers: An update on the state of 'working phone rate': A look at how working phone rate is computed and where it stands today.
Online makes more inroads: The 2006 Confirmit Market Research Software Survey found continued growth in the use of online research and increased use of panel management software.

See more articles on this topic

There are 104 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Speed dialing: Sprint conducted focus groups with residential and business customer segments to make sure its customer satisfaction tracking program would measure service attributes that were important to customers. That information was used to construct the telephone surveys with its customers. For customers that express specific complaints during the telephone survey, the interviewer electronically sends the comments to Sprint for follow-up action that responds to that particular customer.
Your prescription is ready: United States Pharmacopia used telephone interviews with pharmacists in developing a CD-ROM version of the company's voluminous print publication.
Dairy calcium ads change attitudes: Representatives of the dairy industry knew that the calcium in milk helps build strong bones and ward off osteoporosis, they just needed to let medical professionals know the benefits of the popular drink. So the dairy industry released a series of ads targeting medical professionals. Market research, including pre-testing by telephone and post-testing by mail, proved these ads effective in spreading the good word about milk.
Vacations high priority among Americans, survey shows: The American Express National Travel Forecast survey conducted telephone surveys with over 1,000 U.S. residents. The survey inquired about various aspects of vacation plans, including where they planned to travel, how long, how much they were willing to pay, what activities they plan to engage in, and what their attitudes were toward price and quality of service.
Taking orders over the phone: This article describes Spiegel Inc.’s success using a computer-assisted telephone interviewing (CATI) system to conduct its phone surveys. Benefits included speed, the ability to develop more complex, flexible question patterns and the ability to integrate database information of past behaviors with current attitudes expressed in the survey responses.

See more articles on this topic

Related Glossary Terms

Telephone interviewing: A survey/interview conducted with the participant over the telephone.

Search for more...

Related Associations

View all associations...

Related Events

AAPOR ANNUAL CONFERENCE: May 15-18, 2008; The American Association for Public Opinion Research will hold its annual conference on May 15-18 at the Sheraton Hotel in New Orleans. For more information visit www.aapor.org.
CONFIRMIT CONVERGENCE CONFERENCE: May 21-23, 2008; Confirmit will hold its first conference centered on convergence on May 21-23 at the Tower Hotel in London. For more information visit www.confirmit-community.com.

View more related Events...