Telephone Interviewing Research

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
When using laddering in B2B research, target your probes effectively: Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.
Why online focus groups can work for B2B research: The author outlines 13 strengths of online focus groups for B2B research, including their ability to easily assemble far-flung and specialized audiences, and opines on how the method might evolve to keep pace with changes in technology.
Detecting and eliminating racial profiling and unfair sales practices in consumer lending: Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.
FAQs for first-time clients of online qualitative: Thinking about commissioning some online qualitative? Moderator Judy Langer answers some common questions, exploring how and when various approaches can be used, the client’s role in the process and offering tips on selecting a moderator.

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There are 124 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Not sure about "don't know": Based on a conference presentation at the American Association for Public Opinion Research in 2002, this article summarizes two experiments out of a series conducted to determine the effects of including a NS/DK response to opinion questions to better understand the effects of item non-response on data comparability across survey modes.
Leaving an HMO: What does the member remember?: KCA Research Inc. recently conducted a telephone survey for a group practice model HMO to determine why members who had voluntarily terminated had made that decision. The 300 members contacted provided interesting results, particularly in terms of the number of them who did not recall switching health plans in the previous year.
Five simple solutions to common telephone research problems: This article discusses ways of avoiding five basic problems in the relationship between the field service and the client that lead to mistakes in telephone research data collection. The author suggests potential ways of avoiding communication issues between the client and the field service, insufficient samples, difficulties with skip pattern instructions, problems in defining the target population and misplacement of interviewer instructions.
Poll shows youth hopeful about their lives, future: Adults may fear an oncoming national crisis, but the American Chicle Youth Poll, a study conducted by the Roper Organization for the American Chicle Group of Warner-Lambert Co., reveals that teenagers and children are overwhelmingly happy and satisfied with their lives and their futures. The study was based in-person interviews that were validated over the phone.
Let patients define quality: TakeCare HMO conducted a telephone satisfaction survey to gauge its primary-care physicians' performance in three crucial areas: access to care, physician care, and the office staff and environment. Rather than using a research firm to conduct these phone surveys, the HMO used specially trained employees.

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Related Glossary Terms

Telephone interviewing: A survey/interview conducted with the participant over the telephone.

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Related Associations

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING: March 16-18, 2010; RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 16-18 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING: April 7-9, 2010; RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on April 7-9 in Rockville, Md.

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