Marketing Research Training and Education

Related Articles

There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Ten qualities for qualitative researchers

From making a good first impression with respondents to being good listeners, effective moderators must possess these 10 traits.

Qualities of a Master Moderator

A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.

The metamorphosis of a qualitative researcher

A newly-minted qualitative researcher chronicles her path to becoming a moderator and notes the teachers she learned from, their lessons, and the other attributes a successful moderator needs.

CASRO data collection guidelines

The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

Cold-calling that sells research

Over the years, cold-calling has become the most berated marketing tactic because it is done so badly. This article offers rules and tips for cold-calling.

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