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Related Articles

There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Cold-calling that sells research

Over the years, cold-calling has become the most berated marketing tactic because it is done so badly. This article offers rules and tips for cold-calling.

The metamorphosis of a qualitative researcher

A newly-minted qualitative researcher chronicles her path to becoming a moderator and notes the teachers she learned from, their lessons, and the other attributes a successful moderator needs.

Observation and monitoring of interviews

This article is an excerpt from a chapter of “Approaches to Developing Questionnaires,” a report by the U.S. Dept. of Commerce. The article examines the usefulness of observation and monitoring for the purpose of evaluating the questionnaire and related data collection procedures. It discusses such topics as respondent cooperation, interview flow, interview length, personnel and skill requirements, characteristics of individual questionnaire items, using forms to quantify observations, verbal interaction coding, interview training, the observation setting and cost considerations.

The rules change when conducting focus groups for business to business research

Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.

Qualities of a Master Moderator

A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.

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