Travel/Leisure Research

We've grouped together all the information our site contains on conducting travel and leisure marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Involving your core users: Lego and other firms have profited from getting key customer groups involved in product development. This approach can lead to creating products that have a built-in audience as well as generating goodwill among core users of your products.
Driving the message home: In South Africa, Budget Rent A Car has used a cell phone-based survey methodology to increase response times to customer complaints and also show that the company follows up on issues important to customers.
What is the value of engagement?: This article describes an approach to establishing financial values for each aspect of the hotel guest experience. It addresses two critical planning questions: Can employee engagement and behavior be linked to guest expectations that allow for the calculation of potential “future value” created by better managing the guest experience? And, in an age when guest “delight” turns into “expectation,” how can hotels avoid commoditization and maintain guest loyalty?
Listen to the text: Verbatim responses and other textual sources provide valuable and often untapped sources of insights on customer satisfaction. The author cites a case history involving hotel company Starwood and its use of text mining to glean helpful data.
A storied destination: Tourism board VisitScotland used one-on-ones to craft a new Europe-wide ad campaign and then employed Web metrics (such as site visits and brochure requests) to measure its effectiveness.

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There are 36 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A bit of Tomorrowland today: Maglev Transit Inc. used a two-part study that integrated qualitative and quantitative techniques with consumers and travel agents to measure viability of a high-speed train proposed for Orlando, Fla.
Florida travel habits subject of phone survey: Tourism in Florida is big business, but Floridians tend to get left out of the picture. A telephone survey helped the tourism industry to better understand the travel habits of Florida residents, to improve in-state tourism.
The world is watching: Dentsu Corporation of America used Brand Keys, a projective research technique, in the development of ads promoting the 1994 World Cup in America. This challenging campaign had to satisfy 11 company clients and their respective ad agencies.
Service with a smile: The Hampton Inn hotel chain uses an ongoing mail survey to monitor guest satisfaction with the service at each of its locations. After the results are tabulated, each property receives a monthly report of the results showing its scores for the given month, a month-to-month and year-to-date comparison, and how it ranks against all other Hampton Inn properties. Due to budget considerations, the survey was shortened and incentives to participate were removed.
Pricing the space program: Kennedy Space Center Visitor Center used one-on-one interviews with 506 visitors to examine ticket pricing.

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Related Associations

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Related Events

CONFIRMIT CONVERGENCE CONFERENCE: May 21-23, 2008; Confirmit will hold its first conference centered on convergence on May 21-23 at the Tower Hotel in London. For more information visit www.confirmit-community.com.
AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.

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