Usability Testing

We've grouped together all the information our site contains on usability testing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Involving your core users: Lego and other firms have profited from getting key customer groups involved in product development. This approach can lead to creating products that have a built-in audience as well as generating goodwill among core users of your products.
Ratings rate highly: A study of Web sites from firms such as Best Buy, Circuit City and Wal-Mart showed the importance and impact on the e-commerce process of including consumer ratings and reviews.
By the Numbers: Total unaided awareness?: Question structure can have a big impact on the answers obtained when querying respondents about their awareness of advertising and products. The author presents some ways to make sure you are accurately measuring what you want to measure.
What works when?: A look at the drawbacks and advantages of several methods of testing Web sites, from focus groups (online and offline) to lab-based usability testing and unsolicited customer feedback.
Broad appeal: Reports on the findings of a study of the testing of TV commercials with consumers who have a broadband Internet connection.

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There are 42 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Single-item attitude measures: The biggest rip-off in survey research: Organizations are increasingly conducting attitude research. This article discusses attitude assessment, focusing on why single-item attitude research is a bad choice.
A healthy site: The University of Michigan Medical Center conducted focus groups in its development of a Web site about colorectal cancer.
Using research to improve Web marketing: Marketers are spending millions to develop and promote their Web sites and marketing programs. In doing so, it is important to keep in mind that the Web puts the customer firmly in control. This article offers several guidelines for speaking with your customers and shares insights from recent Web marketing studies.
User interface testing becomes accessible and cost-effective: User interface research and usability technology are useful tools for understanding how customers will respond to new software versions, but these methods can be quite expensive. This article discusses user interface testing and its less-expensive portable version.
Useful usability testing: Users often don’t follow through on Web sites the way companies would like, the result of which is millions of dollars spent on Web site redesign. This article discusses the most important aspect of any Web site: its usability.

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Related Glossary Terms

Usability testing: Involves putting a prototype or application in the hands of potential users in order to observe and gain feedback on how the design can be improved.

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Related Associations

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Related Events

AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.
MRA ANNUAL CONFERENCE: June 4-6, 2008; The Marketing Research Association will hold its annual conference on June 4-6 in New York.

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