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Usability Testing

We've grouped together all the information our site contains on usability testing research  to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using online behavior to measure the travel industry’s recession-based injury and recovery
An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots
On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
How online observational techniques help qualitative researchers keep pace with the speed of consumers
Honda (UK) used Web-based usability and ethnography techniques to fine-tune the interface of its Web site’s used-car-buying section, allowing it to make a number of adjustments and better understand car seekers’ preferences.
How Sony BMG used the Web to reach a disappearing audience
After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”
How culture helps marketers understand sensory experiences
To learn more about the role of scent, flavor and ritual in the preparation and consumption of chicken for its TasteEssentials program, Swiss sensory firm Givaudan conducted ethnographic research in China.

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Related Articles

There are 45 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using conjoint analysis for Web site development
Since its introduction in the 1970s, conjoint analysis has become one of the researcher’s most trusted tools to support the product development process. This article examines the application of conjoint analysis to support Web site development, using a fictitious company to illustrate study preparation, fielding and the application of results.
What we've learned so far
The popularity of the Internet has led to an explosion in Web sites. This article discusses Web design, including content, design, opportunity, usability and understanding the user.
By the Numbers: Total unaided awareness?
Question structure can have a big impact on the answers obtained when querying respondents about their awareness of advertising and products. The author presents some ways to make sure you are accurately measuring what you want to measure.
Applying lessons learned
As the Internet’s influence on business has grown, many business-to-business (B2B) sites have been attempting to apply “lessons learned” from the business-to-consumer (B2C) e-commerce experience. Several recent studies have indicated that this strategy is only partially successful. This article discusses differences in the evaluations of B2B and B2C Web sites.
Choose your usability approach wisely
The usability of a Web site’s user interface is a crucial driver of business success. This article discusses how to best identify the right testing methodology for effectively and cost-efficiently uncovering and resolving potentially disastrous usability issues.

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Related Glossary Terms

Usability testing
Involves putting a prototype or application in the hands of potential users in order to observe and gain feedback on how the design can be improved.

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Related Discussion Topics

Video example of usability testing
02/25/2009 by Jacob Brown

Related Events

MRIA ANNUAL CONFERENCE
May 30-June 2, 2010
The MRIA will hold its annual conference, themed on May 30-June 2 in Toronto.
MRA FALL CONFERENCE
November 10-12, 2010
The Marketing Research Association will hold its annual fall education conference on November 10-12 at Walt Disney World in Orlando, Fla.
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