Usability Testing

We've grouped together all the information our site contains on usability testing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Innovation research: Stay centered with these three principles: Observation and follow-up interviews are at the core of successful innovation research, along with understanding what's required of a product; designing for individuals; and bettering offerings through usability testing.
Ethnography tracks the migration of technology into the American kitchen: For many Americans, a kitchen is no longer just a place for making meals. The author’s ongoing study has seen it morph into a HIVE, a highly interactive virtual environment that incorporates food preparation along with checking e-mail, surfing the Web and a host of other tech-related activities.
In Case You Missed It... May 2010: News and notes on marketing research: L.L. Bean uses students to take new line to the streets; GM launches test-driving facilities; green trends over the next decade
Using online behavior to measure the travel industry’s recession-based injury and recovery: An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.

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There are 45 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Tele-Internet focus groups: Demand is growing for market research firms to evaluate user or industry response to the e-commerce or e-services offered on company Web sites. A better choice than the traditional in-person focus group is often a telephone focus group accompanied by the visual aid of an Internet Web site. This article describes the concept of these new focus groups, as well as the types of projects best suited for them. Also discussed are their advantages and effectiveness.
The seven golden rules of styling/design research
Beating your competitors: comparing the usability of products: Because competition in the marketplace is fierce, having a competitive advantage often leads to product success. In the world of technology, users are no longer simply impressed by features, but demand an integrated set of tools that solve their business problems. This article proposes a higher-level approach for performing competitive evaluation to gather qualitative and quantitative usability and design information.
Are we getting ahead of ourselves?: Turner Entertainment Group developed Digital Dashboard, an Internet-based diagnostic product to help managers of Turner Web sites track performance issues related to the Web sites. The company learned the endeavor was more problematic than helpful.
Leaving nothing to chance: The Missouri Lottery and research firm Market Directions tested new potential lottery games and monitored public attitudes toward the lottery in general by conducting numerous quantitative and qualitative studies. This article describes one focus group research effort aimed at choosing games for a particular year. Participants from several locations in the state were asked to "shop" among 15 mock-ups for $30 worth of tickets.

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Related Glossary Terms

Usability testing: Involves putting a prototype or application in the hands of potential users in order to observe and gain feedback on how the design can be improved.

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