Community 2.0: Leveraging the Pillars of Modern Insight Communities 

Editor's Note: Rival gave a webinar on September 21, 2022 on how to best leverage an insight community. Duration 44:50. 

Rival logo. First developed over 20 years ago, insight communities remain one of the most popular tools in market research today. But to maximize your agility, budget and impact, your approach to community-based research needs to align with the expectations and behaviors of modern consumers. 

In this action-packed webinar, Jennifer Reid, Rival’s president and chief methodologist and one of the inventors of insight communities, will share what’s new in this space. 

Featuring fresh case studies and examples, this action-packed presentation will reveal proven best practices that will allow you to reach real people faster than ever before and elevate the overall utility of your community. 

Key takeaways:

  • Deliver a research experience that feels fresh, organic and fun — and encourages community members to share more candid and rich feedback.  
  • Use a conversational approach that makes it faster, easier and less expensive to get robust quant data and rich qual feedback in an iterative fashion.
  • Elevate the visibility of your insights by incorporating video, topline reports and other community deliverables in your storytelling.


  • Jennifer Reid, President & Chief Methodologist, Rival Technologies.