CSS/datatelligence, a division of CRG Global

Company Description

ABOUT CSS/datatelligence

CSS/datatelligence is part of the CRG Global portfolio of companies, a leader in providing consumer and sensory guidance to the research industry for over 35 years. CSS/datatelligence has demonstrated its dedication to the Market Research Industry by differentiating ourselves in the following ways:

• A team comprised of experienced industry professionals, committed to research method development and best practice execution across qualitative and quantitative methodologies
• Ability to leverage quantitative, qualitative and hybrid methodologies to build research programs from concept to product launch
• Professional researchers to blend sensory protocols and practices in your product development process
• Offering both traditional, face-to-face quantitative and qualitative research as well as online quantitative and qualitative options for either individual or group chats
• Full-service market research capabilities using systematic quality controls and communication
• Continual reinvestment in technologies and infrastructure to ensure that we provide our clients with state-of-the-art facilities and research capabilities, while at the same time offering unequaled cost saving opportunities arising from working with a single, vertically integrated supplier
• Our U.S. capabilities coupled with our international partnerships provides a global reach and enable us to conduct projects with project management, operations, analysis and reporting all based in the U.S.

CSS enjoys becoming partners with our clients. We work as an extension of our clients’ research teams, offering as much or as little is needed, depending on their specific research needs. We excel at full-service research – from product design all the way through ending analysis and recommendations.  However, we are also happy to provide only the data collection piece and let our clients’ teams run with the data, or even take client internal study data and analyze the results. We are agile, flexible and love sharing our expertise with our clients!

INDUSTRY EXPERTISE

Beauty | Beverage/Adult Beverage | Consumer Package Goods | Customer Experience | Health and Personal Care | Fragrances | Oral Care | OTC Health Care | Pet Care | Restaurant/Food Service | Retail

RESEARCH SPECIALIZATIONS

Product Optimization and Innovation: Idea and Concept Screening | Product Testing | Sensory/Guidance Testing | Early Tier Research | Legal Claims Validations | Claims Effectiveness

Shopper/Trade: Path-to-Purchase | Packaging and Shelf Designs/Merchandising | Pricing Strategies | Mystery Shopping

NICHE AUDIENCES 

Affluents | Hispanics | Multi-Cultural Consumers | Mature/Seniors | Gen Z and Millennials | Luxury Shoppers | Salon Experts

RESEARCH FACILITIES

Our purpose-built research facilities create the perfect setting for both qualitative and quantitative research and include focus rooms, viewing rooms, client lounges, interview booths, fragrance chambers in select facilities, test kitchens and more.