Research & Marketing Strategies, Inc. (RMS)

Syracuse, NY

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Company Description

RMS — An innovator in research marketing

Research & Marketing Strategies, Inc. (RMS) is a full-service market research firm located in Central New York. RMS tailors every project to the needs of its clients. Formed in 2002, RMS offers a full array of customized research services to help organizations successfully operate and grow in today’s competitive environment. It has expertise in multiple modalities associated with quantitative and qualitative research. RMS also offers an independent means to conduct telephone, online and mail surveying, in-depth interviews, intercept interviews, mystery shopping and participant recruitment as well as focus group hosting through QualiSight, its onsite call center and focus group facility.

All the company’s senior research analysts hold graduate degrees. Additionally, RMS utilizes up to twenty-five part-time employees who are experienced telephone interviewers at its onsite call center, QualiSight. All the telephone interviewers have direct customer service experience and are thoroughly trained on each consulting project in advance of conducting any telesurveying fieldwork. RMS embodies core principles of high moral and ethical standards. RMS has a Code of Conduct for employees and is the foundation for policies, procedures, and guidelines. RMS values and respects the dignity of all individuals we serve.

Health care

Among its primary health care related services, RMS conducts Community Health Needs Assessments, medical staff development plans, Federally Qualified Health Center (FQHC) consulting, patient-centered medical home (PCMH) recognition, NYS PCMH, DSRIP initiative consulting and medical industry stakeholder panel development and management, as well as providing consultative insight with achieving various health care recognitions across the health care continuum of services. RMS has a proven track record for excellence since its inception in 2002.

RMS is an approved Center for Medicare and Medicaid Services (CMS) CAHPS® survey vendor. It currently is a CMS authorized vendor for these CAHPS surveys: H CAHPS, HH CAHPS, ICH CAHPS, Hospice CAHPS, OAS CAHPS. RMS also conducts CG CAHPS, ECHO, ED CAHPS, and Patient Satisfaction surveys.

Focus Group Facility

RMS QualiSight, Central New York’s Premier Focus Group Facility, is the ideal location for hosting your next focus group! RMS boasts targeted and affordable recruiting with CATI capabilities and is a Forsta partner facility for streaming your live focus groups to viewers around the globe with secure access. Conveniently located in the heart of Baldwinsville, New York, our focus group room is fully equipped with a participant reception and waiting area, a conference table for up to 12–14 participants, whiteboards, easels, two large screen TVs, and laptops. There is also a spacious client viewing room that seats up to 11 people, equipped with an extra-large, double-glass, one-way mirror, Wi-Fi, large screen TV with keyboard/mouse, ample workspace, and a separate fully stocked kitchen for added convenience. We have experienced and professional moderators available, and our RMS Analytics team can develop scripts and report on the findings. Conducting focus groups in Central New York has proven to be ideal, with our regional demographics matching the entire country in key attributes such as age, education, employment, gender, and income.

Experience – Celebrating over 20 years of research innovation

RMS has had extensive experience in many industries. Research services include focus groups, IDI recruitment, intercept surveys, client experience, employee satisfaction, loyalty measurement, brand equity, community awareness and detailed customer satisfaction studies. RMS utilizes a variety of research methodologies to obtain market research. The RMS ViewPoint Research Panel is made up of consumers who can influence the decisions of local, regional, and global organizations by sharing their point of view.

RMS’s client roster includes financial, education, health care, retail, government, media, manufacturing, energy, not-for-profit and service-based industries. RMS has been recognized for its team approach and for thorough and meaningful reporting.

 Industries We Work With

  • Banking
  • Education
  • Energy
  • Financial services
  • Food and beverage
  • Government
  • Health care
  • Manufacturing
  • Non-profit
  • Real estate
  • Retail
  • Telecommunications
  • Utilities

Research Services and Specializations

  • Marketing Research-Full Service

Year Established:   2002

Number of Employees:   20+



Air-Conditioning | Audio Recording | Catering | White Board / Flip Chart | Handicapped Access | Internet | Laptop Computers | Moderating Services | On-Site Parking | Windows Computers | Projector | Reception / Waiting Room | Recruitment Services | Transcription Services | Translation Services | Television / Monitors | Video Recording | Wifi | Incentive Management | Refrigeration | Freezers

Rooms Available

Room #1
Style: Conference
Capacity: 14
Size: 14x21
Room #2
Style: Conference
Capacity: 11
Size: 14x10
15 E. Genesee St., Suite 210
Baldwinsville, NY 13027
United States

Distance From Airport: 15 miles
Travel Time: 21 minutes

Location Type: Office building

Customer Contact(s):
Lauren Krell, Director of QualiSight Operations
  • 315-635-9802 Ext. 208
  • 866-567-5422
  • 315-720-1159 (fax)
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Affiliations & Certifications
Business Council of New York State (BCNYS) | CMS-Approved CAHPS® Survey Vendor | NYSERDA Approved Vendor | New York Medical Group Management Association (NYMGMA) | Renal Healthcare Association (RHA)