Emicity

Company Description

We are a full-service focus group facility. We complete qualitative research (screener development, recruiting, moderating and analysis) and quantitative research (online surveys, tracking studies, bulletin board focus groups and more). An alteration to keep up with the restrictions of the pandemic, we mastered facilitating focus groups via Zoom. Our moderator-designed facility provides you with a comfortable, effective work environment and leaves your clients feeling satisfied and impressed. An upscale, tastefully-decorated single suite dedicated to your project, with no interference from competing clients and respondents. Our bright, responsive staff is singularly dedicated to your needs.

Focus group room features leather swivel seating, elevated chair rails and two-tiered lighting. An expanded viewing room and lounge provide space for your clients to stretch out, with a widescreen LCD monitor in the lounge and beautiful views of our woods. Separate thermostats keep viewing areas and focus group rooms independently comfortable. Respondents can view video, computer and web-based content via a 65" LCD TV, wirelessly controlled from the table via the moderator’s laptop or an assistant in the viewing room. Take home 1080p video of your groups on a flash drive. 

An extra 10 minutes on the freeway from the metro airport puts you in the heart of the ideal consumer and business base of northern Oakland County – including ultra-affluent Birmingham/Bloomfield, the upscale family areas of Troy/Royal Oak, the blue-collar workforce of Macomb County and the vast corporate and technical ranks who work along Automation Alley. We are within three miles of exclusive Somerset Collection mall and many fine restaurants. Major hotels are within five minutes of our facility, which is situated one block off I-75. No other metro Detroit facility can provide this outstanding combination of benefits.