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We are human strategy partners
Anything a brand does – from the higher-level positioning and purpose, through to its communications, innovation or activation – has the ultimate aim of affecting what people think, feel and do in some way.
As a collective of insight, data and strategy specialists, we bring together our expertise in people, culture and brands to inspire and guide decision making, delivering clear ways forward that builds brands and grows business.
We do this by looking at things from new and different angles, talking to different people, using and developing different approaches and frameworks to bring fresh insight and breakthrough thinking and working with a myriad of data sources and analytics techniques as needed.
Our role as human strategy partners is transformational for our clients, so get in touch if you want to find out more.
Our centers of excellence
Future growth and innovation strategy
From the identification of big growth opportunities via exploration of the future landscape, to innovation sprints and testing and development of brand, product and service propositions and concepts.
Cultural strategy and trends
Accelerating cultural relevance and brand salience to deliver cultural vibrancy, unpicking the constantly changing cultural contexts, uncovering a powerful and differentiated role for your brand.
Brand strategy and purpose
Identification and development of brand strategy, from foundational purpose to positioning development and brand audits, to developing creative platforms and briefs or innovation pathways and pipelines rooted in the brand vision.
From early-stage "big idea" insight generation to fuel creative development, through in-depth understanding of territories and ideas, testing and refinement of later-stage executions and on to full quantitative evaluation and tracking.
Customer Understanding and Experience
Helping teams get ‘up close and personal’ with their audience to fuel better decision making and strategy – from deep, immersive ethnography, customer journey mapping and segment illuminations to fast-paced customer closeness programs.
Representing all humans
We also have a particular expertise in helping clients understand, and better serve, the more underrepresented communities in this world. From our extensive work with People with Disabilities to create more inclusive and barrier-free products, services and experiences, to deep understanding of the LGBTQIA+ community and our multicultural expertise in illuminating the nuances and opportunities with People of the Global Majority, we can help your brand better meet the needs of more people.
Year Established: 2000
Number of Employees: 78
Research Services and Specializations
- Advertising Research
- | Audience Research
- | Brand Positioning Studies
- | Communication Strategy Research
- | Concept Development
- | Concept Research
- | Consumer Research
- | Cultural Insights
- | Ethnographic Research
- | Exploratory Research
- | Hybrid Research (Qual/Quant)
- | International Research
- | Product Development Research
- | Product Positioning Studies
- | Qualitative Research
- | Quantitative Research
- | Repositioning Studies
- | Strategy Research
Brooklyn, NY 11205
- Customer Contact(s):
Martyn Hill, Business Development Director
- Affiliations & Certifications
- AQR (United Kingdom) | ESOMAR (International) | Market Research Society (MRS)