Full Circle Research, LLC

Washington, DC

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Company Description

Named the 2021 Panel Company of the Year by The Marketing Research and Insight Excellence Awards (powered by Quirk’s), certified to ISO since 2014, GDPR-compliant and co-founder of the global ISO awareness campaign #QualityForAll, Full Circle leads the industry in online sample quality. The company’s award-winning survey experience HoNoR® (Holistic Next-Level Research) marries advanced tech, flexible community strategies and industry-leading quality controls to deliver immediate access to proven-purest data, whether via its vibrant panel of millions or InstaConnect®, its premium programmatic solution that captures hardest-to-reach audiences. A staple on Inc. 5000’s Fastest-Growing Companies (2017-2022) and one of the highest-scoring businesses on Inc.’s 2022 Best Workplaces list, Full Circle’s foresight and agility are a direct result of a uniquely consultative approach delivered by diverse industry veterans. 

Our secret to pure sample is a unique, multi-pronged approach—the fastest, most effective path to higher-quality insights for you:

HoNoR (Holistic Next-Level Research)®. We start with HoNoR, an award-winning, enhanced survey experience. Our proprietary marriage of advanced technology, flexible community strategies and unparalleled quality controls leverages qualitative and quantitative measures to generate an FC+ Quality Score based on a respondent’s profile accuracy and real-time attention level. There is no gray area: If respondents don’t pass, they’re terminated. The process eliminates fraudulent activity seamlessly in real time, without requiring cookies or PII.

Intelligent Matching from Full Circle’s InstaConnect®. After passing HoNoR, panelists are intelligently paired with the surveys they are most likely to complete—automatically and in real time. It’s a one-of-a-kind, in-moment placement powered by a machine-learning engine and algorithms, both proprietary, that allow Full Circle to improve engagement while ensuring clients receive census-representative sample. The process also incorporates a randomization component (say, topical) to avoid the statistical biases often seen from other online sample companies.

Smart Sample Design. When it comes to sample quality, we cannot express the importance of identifying your true target audience. HoNoR ensures completes fall naturally amongst a census balanced-by-start stratification plan, thereby increasing a survey’s accuracy. For every demographic, we strive for at or below -3% variance. And unlike others, we always use the newest estimates available on Census.gov.

Consultative Service. As one of the last remaining independent market research firms, we function as an extension of our client’s teams, often being called in as consultants for our client’s clients. All of our team members have no fewer than 10 years in research, which means experienced eyes watch every project no matter when it fields. We also have an internal ISO Quality Manager responsible for program management, internal auditing and continuous improvement.

Year Established:   2013

Number of Employees:   20

Research Services and Specializations

Address
11701A Falls Road
Potomac, MD 20854
United States
Customer Contact(s):
Adam Weinstein, co-CEO
Phone
  • 301-762-1972
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Affiliations & Certifications
AMA (United States) | Advertising Research Foundation (ARF) | CASRO | ESOMAR (International) | Global Research Business Network (GRBN) | ISO Certified | Insights Association (United States) | WIRe (International)