itracks

Company Description

itracks is a world-leading expert offering a comprehensive technology solution for online qualitative research. Our main offerings include itracks Realtime for focus groups and interviews and itracks Board for discussion boards and communities. itracks subscribers also receive exclusive access to the itracks Trusted Partner Network, a one-stop-shop for pre-vetted recruiters, moderators and tools to help your research project succeed.

itracks Realtime, was released in 2021. Realtime is a unique and innovative software platform offering professionals a turnkey solution for video focus groups, text focus groups and video in-depth interviews. In addition to raising the bar for combined usability, security and audio/video quality, it features the first and only true virtual backroom with two-way audio and video communication between observers and moderators, so that stakeholders can take part in the research without impacting participant experience or insights.

itracks has recently launched the Go Mobile app in early 2022. The itracks Go Mobile app allows you to seamlessly connect to both you and your participant for interviews, shop-alongs, in home usage tests and screen sharing exercises.

itracks Board is a tool for online communities and bulletin board focus groups. Our fully integrated interactive mobile and online platform gives you greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology.

itracks iMarkIt is a media mark-up tool that can be added to any itracks Board or itracks Realtime activity. Receive feedback from participants in a creative way on mobile or browser device.  

itracks' unique option for subscription-based pricing allows researchers to conduct unlimited groups and interviews for an agile, premium experience that won't break the budget. Industry leaders and Fortune 500 companies count on itracks to stand out with unparalleled stakeholder engagement, unique opportunities for live event research and an overall user-friendly experience.