Product Insights, Inc.

Company Description

The only research partner you’ll need

Product Insights is a full-service market research and consulting firm, designed to be the only research partner needed to gather actionable and insightful consumer research.

Known for our Wide Net™ recruiting approach

Our recruiting approach helps to identify the very best candidates for your research, whether you are interested in utilizing our Central Florida database or prefer a national sampling. Everyone knows that high quality research begins with a high-quality recruit. Perhaps the biggest differentiator is our belief that people and our interactions with them really matter when it comes to conducting research. Relationships matter. If people feel valued, they provide better and more insightful information.

In addition to our organically grown Orlando database, Product Insights also maintains a database at The Villages in Sumter County Florida.

Detailed project management

Highly skilled at managing complex nationwide or smaller multicity recruiting projects, Product Insights has the experience and processes in place to meet your project needs. We track your respondents and make sure they understand all that is expected of them. Communication is key, and we work to make sure everyone stays informed.

Keeping respondents engaged

Unique, human-centric, proprietary and constantly updated Panelist Perspective™ techniques lead to diverse panels excited to participate! The result is high panelist engagement throughout the study and completion rates that are the envy of the industry. Our 95+% completion rates for home use testing (HUT) consistently exceed industry standards and speak for themselves.

Panelists and clients are happy

Don’t take our word for it. Check out our 5.0 rating from 89 raters on Google!

Our skilled and professional staff

If you think our panelists are upbeat, you should see our staff! Problem-solving is our specialty! The team is experienced in all types of research methods and can even provide an extension of your staff as needed. Highly skilled at designing research, determining which technologies would be most appropriate to incorporate, conducting delicate interactions with consumers, processing and analyzing data, providing quantitative analyses and providing “insights” to shape the end-product or service.

Our facility and technical tools can accommodate most research objectives

Our Orlando facility includes:

• Two viewable focus group rooms that can be set up to provide traditional or cozier environments.
• Additional space that can be set up for taste testing, product processing, additional meeting space, etc.

Our capabilities

From recruiting to data delivery, the entire process is customized to meet your business needs. Our offerings include the latest trends, such as:

• behavioral research,
• “long-haul” longitudinal studies and
• virtual discussions and ethnographies utilizing the latest AV technologies.

These offerings, in combination with classic research techniques such as:

• focus groups,
• home-use testing,
• sensory evaluations,
• designed experiments and
• statistical product evaluations provide our clients with actionable results!

Let us help you build your business by obtaining a better and more reliable understanding of your consumers! So, what do you say? Ready to connect, collaborate, create with us?