Rockbridge Associates, Inc.
Washington, DCView Website
Rockbridge is an outcome-based market research firm that provides research and consulting to companies in the services and technology sectors, as well as leading associations.
The firm guides clients on strategic areas including customer loyalty, segmentation, branding and product development. Rockbridge offers a suite of scientifically proven solutions, including MaxShare™ for measuring the drivers of share-of-walle, and is the only Wallet Allocation Rule® Certified solution available in the market.
Rockbridge was founded in 1992, and has offices in the Washington, D.C. and New York metro areas. Rockbridge’s award-winning staff possesses decades of experience and includes thought leaders in customer experience and loyalty research, as well as technology adoption.
Year Established: 1992
Research Services and Specializations
- Association Membership Studies
- | Attitude/Usage Studies
- | Bus.-To-Bus. Research
- | Conjoint Analysis/Trade-Off Analysis
- | Customer Loyalty
- | Customer Satisfaction Studies
- | Marketing Research-Full Service
- | Multivariate Analysis
- | Product Positioning Studies
- | Qualitative Research
- | Quantitative Research
- | Segmentation Studies
- | Service Quality Measurement
- | Strategy Research
Industries, Markets and Audiences Served
Great Falls, VA 22066-1839
- Customer Contact(s):
Gina Woodall, President
Joe Taliuaga, Director Client Development
- 703-757-5208 (fax)