New York City, NYView Website
Starlight specializes in product research. We help you test and refine your product ideas, gauge consumer's true willingness to pay for features and benefits and identify your consumer's unmet product needs.
We love to work with innovation/R&D, product managers, designers, merchants, strategists, startups/founders, marketers and a host of other teams to develop new products, test product ideas and develop go-to-market strategies that support pricing decisions, packaging creation/optimization and media/advertising through our AI-powered data analytics and custom research services.
We have many years of experience working with the fashion/apparel, beauty/cosmetics, CPG, food, beverage, e-commerce and retail industries.
Research Services and Specializations
- Concept Development
- | Concept Research
- | Concept Testing
- | Consumer Research
- | Copy Testing
- | Packaging Testing
- | Pricing Research
- | Product Development Research
- | Product Positioning Studies
- | Product Testing Research
Industries, Markets and Audiences Served
Union, NJ 07083
- Customer Contact(s):
Paula Fernandez, Head of Client Success