Company Description

CRG Global Inc. – 34+ Years of Smarter, Faster, Stronger Market Research

CRG Global has been redefining what research can do—leveraging expert talent, smart methodology and advanced tools to deliver reliable, actionable insights. Our network of Test America Studios operates state-of-the-art testing in 14 high-traffic U.S. markets, including Los Angeles, New Jersey, Miami, Chicago and Dallas.

Research Expertise and Advanced Capabilities

• Data Collection: Agile solutions using advanced mobile and in-person tools. We specialize in central location testing, home use testing, mobile research, hybrid qual/quant/online research.
• Test Studios: State-of-the-art facilities in high-traffic U.S. locations via our Test America division are equipped with test kitchens, fragrance sensory rooms, laundry labs and CLT group rooms, enabling in-person product testing and immersive research.
• Advanced Technology: Our tools include the mobile testing, eye-tracking equipment, qualitative IDI software and a fleet of 400+ tablets and laptops.
• Project Management: Experienced teams provide hands-on support and real-time field monitoring.
• Data Processing and Analysis: From cleaning to visualization, our analysts deliver insights that drive action.
• Product Procurement and Distribution: Nationwide sourcing and fulfillment managed from our warehouse.
• Quality Assurance: Our proprietary Confidata QA (CQA) system ensures real-time data integrity and participant verification.

CRG’s Edge: Predictive Intelligence and Cultural Foresight

What sets CRG apart is our innovative approach to research—driven by cutting-edge methodologies and powered by predictive intelligence. Through our specialized division, CSS-PI, we leverage a proprietary prediction market platform that reimagines how brands evaluate ideas, trends and innovation potential. At the core of CSS-PI is HUUNU, a gamified system that taps into the “wisdom of crowds.” Participants bet virtual currency on how others will respond—not just their own opinions—minimizing bias and delivering foresight with up to 90% accuracy. CSS-PI supports two key applications:

• HUUNU Futures: Predicts the timing, trajectory and impact of emerging trends to help brands stay ahead.
• HUUNU Foresight: Assesses early-stage concepts, optimizing features, messaging and product lineups pre-launch.

Beyond numbers, CSS-PI captures the why behind the what—participants justify their predictions, providing rich qualitative context alongside validated quantitative insight. This dual-layer approach makes it a powerful tool for innovation, brand strategy and go-to-market planning.

Complementing this is the CSS Content Creator Community—a vetted network of 7.3 million+ creators across 100+ global markets. As trendsetters and cultural insiders, they participate in qualitative interviews, foresight surveys and co-creation sprints, helping brands identify white space, shape narratives and stay culturally relevant. By integrating insight from content creators, consumers, AI and predictive analytics, CRG delivers a 360° view of the future. This enables brands to shift from reactive to proactive, from insight to foresight and from data to confident decision-making.

Your Research Partner, Committed to Excellence

Why choose CRG? Our team of senior market research consultants works as an extension of your team, fully invested in your success. From project design through execution and delivery, quality is our top priority.

CRG is an industry leader in quantitative research, with deep expertise in product testing, study design and insight generation. We specialize in tackling complex projects—whether it’s identifying niche Consumer or B2B targets, managing in-home usage tests (IHUTs) or executing longitudinal studies with precision and efficiency.

Our robust U.S. online panel, with nearly 500,000 high-quality respondents, is primarily recruited through mall and gateway locations, resulting in high engagement. Our response and participation rates—especially for task-based studies—consistently exceed industry standards.

In qualitative research, we deliver the same level of excellence across both in-person and online formats. From hard-to-reach recruitment and focus group moderation to leveraging virtual platforms for remote execution, our team is committed to delivering impactful insights through thoughtful design and flawless execution.

In today’s fast-moving consumer landscape, CRG is a strategic partner—equipping brands with the clarity, confidence and foresight needed to lead in innovation and outperform the competition.