Company Description

Track Opinion: Your Trusted Partner for Global Market Research and Outsourcing Solutions

Founded in 2009 and global headquarter in US, Track Opinion is a global leader in delivering tailored market research and strategic insights. We empower brands through high-quality and scalable research solutions, designed to meet the demands of today’s dynamic business environment.

With a strong global footprint and a decade-plus of proven expertise, we serve clients across industries through end-to-end research capabilities—from survey design and data collection to advanced analytics and strategic reporting.

Comprehensive, End-to-End Research Solutions

We offer a full suite of research services across online and offline methodologies. Our approach includes online surveys, face-to-face interviews, IDIs, focus groups and 110 CATI (Computer-Assisted Telephone Interviewing) stations, allowing us to manage high-volume and multi-language projects with efficiency and accuracy.

We specialize in a wide range of study types, including:

• Brand Tracker Studies – Track brand awareness, health and positioning over time.
• Competitive Analysis – Uncover competitive strengths, gaps and market strategies.
• Customer Experience and NPS Studies – Understand satisfaction drivers and loyalty metrics.
• Usage and Attitude Studies (UandAs) – Decode how and why consumers engage with your products.
• Market Entry and Feasibility Research – Evaluate potential markets before launching new offerings.

Our services are designed to support the full research lifecycle—from scoping and sampling to advanced statistical analysis and insight delivery.

Our Proprietary Panel Strengths

Our ability to generate high-quality, reliable data stems from our robust and diverse global panel network:

• B2C Panel: Over 4.7 million active panelists worldwide, covering diverse demographics including millennials, parents, urban professionals, students and more.
• B2B Panel: Access to 750,000 qualified professionals including C-level executives, IT decision-makers (ITDMs), procurement heads and industry analysts.
• Health care Panel: A growing base of 700,000 respondents including physicians, health care professionals, patients and caregivers across specialties and markets.

This deep respondent access enables us to conduct highly targeted, sector-specific research to suit your business needs.

 Technology That Powers Precision: Proprietary Tool – Scrip8

Our proprietary survey scripting platform, Scrip8, is built to streamline data collection with speed and precision. Designed to support complex logic, multilingual surveys and advanced customization, Scrip8 ensures seamless deployment across devices and regions.

With faster scripting cycles and reduced error rates, our platform maximizes the accuracy, efficiency and responsiveness of every research engagement.

Advanced Research Analytics

Track Opinion goes beyond basic reporting by offering cutting-edge analytics that drive strategic decision-making. Our data science team employs techniques such as segmentation, MaxDiff, conjoint analysis, TURF and driver analysis to convert raw data into clear, actionable insights.

From measuring campaign performance to optimizing product positioning, our insights help clients make confident, data-backed decisions.

Why Partner with Track Opinion?

• Expert Panels
  Access 6+ million vetted panelists across B2B, B2C and Health care—covering key industries like IT, FMCG, Manufacturing and more.
• Industry Insight
  Over a decade of research experience with tailored strategies that align with your business goals.
• Smart Technology
  Proprietary scripting tools, AI-driven automation and advanced analytics ensure speed, accuracy and efficiency.
• Custom Solutions
  Fully bespoke research methodologies—designed to fit your objectives, not templates.
• Data You Can Trust
  Robust validation, fraud checks and secure infrastructure guarantee high-quality, reliable insights.

Vision:
To become a global leader in innovative market research, offering the most effective strategic insights that are technology-driven, feasible and reliable.

Mission:
To deliver timely services while ensuring quality through the usage of cutting-edge technology, allowing clients to make pertinent and informed decisions.

Let’s Build Smarter Strategies Together

Whether you're looking to launch a brand tracker, assess your competitive position, or enter a new market, Track Opinion is your end-to-end research partner. Backed by our extensive panel, advanced tools and commitment to quality, we are here to turn your research needs into strategic advantage.

Contact us today to discuss your next project and discover how we can bring clarity to your business decisions.