Voccii, LLC

Charlotte, NC

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Key Categories
Qualitative Research

Company Description

We are Voccii, a national market research firm based in Charlotte, N.C. Through deep research and analysis, we uncover data-driven insights to give you direction, confidence and the power to make smarter business decisions. 

Our team: Our nimble team brings senior-level expertise in a wide range of qualitative and quantitative approaches. Voccii’s analysts each have over 20 years of research experience, including client-side and supplier-side positions. We understand your world because we’ve been there. Although much of Voccii’s work is focused in North America, we have conducted studies across the globe, from our offices in Charlotte, N.C., Kingsport, Tenn. and Greenville/Spartanburg, S.C. 

Qualitative expertise: Voccii offers a variety of qualitative tools to gather right insights. From in-person interviews and focus groups, to online sessions and virtual shop-alongs, we bring the right tools to address the needs and questions of our clients. Our senior-level moderators and facilitators ensure consistency, creativity and expertise throughout all qualitative work. 

Quantitative solutions: Voccii collects thousands of observations each year in quantitative projects ranging from small customer studies to state-of-the-industry omnibus studies. In addition, we partner with the best names in the business for quantitative tools, analytical softwares and online panels. 

Depth and breadth: Voccii knows how to unpack issues, translate industry-specific terminology and get to the heart of the questions our clients need to answer, regardless of category or industry.  Our industry expertise and experience spans from local non-profits to global conglomerations, in categories such as: consumer packaged goods/FMCG, juvenile products, food and beverage, private brands, home improvement/L&G, power tools and equipment, medical/OTC products, transportation, utilities, nonprofit/philanthropic, education and more. We have conducted countless studies with B2C and B2B markets.

Extensive project types and objectives: Our ability to provide customized solutions has resulted in deep experience addressing a wide variety of research objectives. A sampling of the studies Voccii has conducted includes: product testing/NPD, concept testing, creative/campaign testing, market assessment, customer segmentation, brand assessment, brand development/launch, industry/omnibus studies, customer experience/satisfaction, shopping journeys, shop-alongs, usability studies and a wealth of hybrid studies involving multiple phases and objectives. Variety is the spice of our lives!

More than data: With 70+ years of collective experience, Voccii goes beyond the "what" to illuminate the “so what” and the "what to do about it" through solid, creative research, packaged with extraordinary strategic thinking. Our transparent, collaborative approach, attention to detail and focus on client relationships and communications have served us well; and we are proud to admit that much of our growth is due to loyal clients and gracious referrals. We believe that is the highest compliment an organization can receive, and the truest testament to our skill and expertise! 

Year Established:   2013

Number of Employees:   4

Research Services and Specializations

Address
15105-D John J Delaney Drive, Suite 325
Charlotte, NC 28277
United States
Customer Contact(s):
Gayle Ireland, CEO
Phone
  • 704-451-4706
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Affiliations & Certifications
AMA (United States) | Insights Association (United States) | Insights Professional Certification (IPC) | Qualitative Research Consultants Association (QRCA) (United States)