Weber Marketing & Marktforschung GmbH (WMM)

Company Description

WMM is a market research fieldwork and consultancy agency with an international portfolio, specializing in qualitative projects. Founded in 2004, WMM is one of the most well-established market research firms in Germany.

We understand people.

Market research is a “people business.” We have a multidisciplinary, multilingual team, highly experienced in navigating the intricacies of different social and cultural nuances of human behavior with empathy and sensitivity.

We connect you to your users and customers.

WMM has the largest qualitative panel in Germany with over 136,000+ respondents; which is growing each year thanks to our proprietary app, social media and in-person team outreach effort.

Our panel is comprised of a large quantity of vetted respondents that are compensated fairly and are engaged professionally throughout their participation. A well-managed, well-nurtured panel contributes to high-fidelity insights and allows us to cultivate trustworthy and reliable relationships. Advancing the industry norm, the WMM core team personally vet each respondents according to study requirements; optimizing project management and ensuring authenticity.

We deliver authentic, actionable insights.

We gather insights through fieldwork and other qualitative research methods. Following is a list of research methods we offer:

• Recruitment.
• In-house panels.
• Client database.
• Research promotion.
• Social media.
• Proprietary app.
• CATI recruitment.
• Fieldwork.
• UI/UX testing.
• Focus group moderation.
• Product/services testing.
• Online surveys.
• Online bulletin boards.
• Online journaling.
• CATI interview.
• Mystery shopping.
• Shop-alongs.
• Prototype testing.
• In-depth interviews.
• Ethnographic research and interviews.
• Qualitative VOC.
• Management and consulting.
• Strategic research consulting.
• Analysis, synthesis and reporting.
• International project management.
• Project and clinic management.
• Online community management.
• Panel management.

We help our clients make user-centric decisions.

We love what we do and we take pride in what we do. Each are some examples of the industries we have worked for. Each project is unique, entertaining and meaningful in their own way.

• Banking and finance.
• Consumer goods and appliances.
• Fashion, beauty and apparel.
• Health care and medical.
• Luxury segment.
• Media, technology and e-Commerce.
• Mobility.
• Travel and leasure.
• Teens, tweens and children