Company Description

Werk Insight is a B2B market research agency that designs and delivers custom qualitative and quantitative research studies, from brand trackers to market segmentations. Our insights drive success across your organization, from rebrands and acquisitions, to go-to-market strategies and product launches. We were named Marketing Research Supplier of the Year (revenue <$5 million) in the 2025 Quirk’s Awards. We are headquartered in Nashville, TN.

Our Approach to B2B Market Research

It starts with getting the basics right. That means data from real people, a streamlined research process and genuine B2B expertise. At the core is stronger identity validation methods than other B2B market research companies. The result? B2B insights that have a big impact on your business.

What we offer:

• High quality data: Data sourced from computer-assisted telephone interviews or video interviews – no online survey panels. Get insights from real people with real expertise.
• Greater efficiency: A streamlined research process that saves time and resources, while also uncovering clearer insights.
• Genuine B2B expertise: A team of B2B experts that know what’s important to you and your target market.

Here’s why clients trust us to deliver B2B insights that make a difference:

When it comes to data, seeing is believing

Data fraud is a growing problem in market research. There are a lot of bold claims made by B2B market research agencies about data validation. We think that the only way to have full confidence in B2B insights is to use facilitated interviews. It adds an extra layer of certainty that the person answering our questions matches their identity. Real people with the right expertise.

Outstanding B2B market research with less waste

Higher quality sample costs more. But we are competitive on cost with other B2B market research companies. Our streamlined business model cuts down on wasted time and effort in the research process. We dedicate one research team to your project, from start to finish. Fewer cooks in the kitchen means critical insights aren’t lost in the shuffle. Deliverables are completed on time and budget.

Genuine B2B expertise makes all the difference

This caliber of research is only possible with a team of experienced B2B market researchers.

Our B2B experts know what’s important to you and your industry. We only take on projects where we’re already up to speed on industry terminology and best practices. This expert-led approach results in more precise B2B insights that have a greater impact on your business.

Our industry expertise

We serve B2B industries where we already have a deep level of industry expertise. 

How we can help

We are a full-service research agency that custom builds every methodology.