Financial Services Research 2023

The Market Research Society (MRS) will host its Financial Services Research 2023 on February 9, 2023, in London.

According to MRS:

Delivering great outcomes for consumers

Showcasing how FinTech and traditional financial providers including Bilendi, Lowell, Xero and Virgin Money Investments are using a range of research methodologies to understand and deliver

Attend this conference to:

• Gain a deeper understanding of changing financial attitudes, behaviours and vulnerabilities.
• Hear how insight generation is helping to improve the design of financial products, communications and services.

Agenda

We’re experiencing the biggest cost of living crisis for a generation. What are consumers thinking, and how can the financial services sector meet their changing needs?

We'll be discussing topics such as:

• How to use data to build a rounded picture of people’s saving and spending habits.
• How market research is helping identify vulnerable customers.
• The importance of customer centricity in a market still suffering from negative perceptions.

You will learn how to:

• Create a customer-centric culture and demonstrate outcomes-based approaches in compliance with the new Consumer Duty
• Generate agile insights to respond quickly to the changing needs of financial consumers
• Achieve a deep understanding of your customers’ journeys and lived experiences
• Harness the voice of the consumer to develop valued commercial propositions and enhance customer experience
• Build understanding of marginalised and vulnerable customers to deliver the right communications, products and support

Structure of the event:

This will be a face-to-face event. Re-connect with industry colleagues, network with our expert panel of speakers and participate in lively discussions throughout the day. Sessions will include:

• Case studies of recent consumer insight projects
• Panel discussions on broader topics and current challenges facing the sector
• Networking lunch
• Drinks reception

To learn more and to register, click here.