What is the B2B Research Conference 2024?

Businesses’ thirst for B2B insights to extend their customer understanding, build business resilience and support decision making has never been greater.

Join MRS to examine how the business landscape and buyers’ behaviour is evolving, and in turn, how B2B Research is innovating to meet new and escalating insight demands of businesses. Explore the new tools, methodologies and partnership approaches clients are increasingly embracing.

What will the B2B Research Conference consist of?

• Evaluate key market, technology and cultural shifts that are shaping the needs of B2B research buyers.
• Determine how best to support clients’ insights needs where buyer journeys and customer expectations are constantly evolving.
• Discover how generative AI can mitigate respondent fraud and quality concerns in B2B research.
• Hear how effective B2C methodologies can be for solving B2B research challenges.
• Elevate the value and impact of your B2B insights with all stakeholders, including the C-suite.

When will the B2B Research Conference be held?

The B2B Research Conference will be held on September 25, 2024.

Where will the B2B Research Conference be held?

The B2B Research Conference will be held at the Radisson Blue Edwardian London (9-13 Bloomsbury Street).

To learn more and to register, click here.