Quirk's Media will host the Quirk's Virtual – AI and Innovation event on January 30, 2025. 

How to Prompt Your Way to Qualitative Insight

January 30, 2025, at 8 a.m. ET/1 p.m. U.K. 

Generative AI can be your secret weapon against overwhelming amounts of data. Voxpopme found that using generative AI helps to find qualitative insights at a quantitative scale by using prompts to unlock its true potential. Learn more.

Lessons Learned from Two Years of Generative AI in Market Research

January 30, 2025, at 9 a.m. ET/2 p.m. U.K. 

Since the launch of ChatGPT, there's been significant excitement, curiosity and even skepticism surrounding the impact of AI on insights professionals. In this session, quantilope will explore the “insights AI curve” and reveal key learnings, from initial expectations to real-world applications and user feedback. Learn more.

When Thematic Coding is a Delight: The Impact of Easy, Accurate and Adaptive Text Analytics

January 30, 2025, at 10 a.m. ET/3 p.m. U.K. 

When teams leverage highly accurate, context-adaptive and easy-to-use text analytics, the results go far beyond efficiency. In this session, we’ll explore how intuitive, high-quality text analytics transforms the way teams work, driving bottom-line results and delighting stakeholders. Learn more.

Harnessing Natural Online Conversation and AI to Take Concept Development and Testing Next-Level 

January 30, 2025, at 11 a.m. ET/ 4 p.m. U.K. 

What if you could harness the power of online spontaneous consumer conversations to test out your concepts BEFORE you put them in front of consumers for testing? Discover.ai learned identifying and analyzing the metaphors consumers naturally use in online discussions, capture authentic insights into their needs. Learn more.

AI Personas: Helping Brands Make Smarter, Faster Decisions with Segmentation

January 30, 2025, at 12 p.m. ET/5 p.m. U.K. 

As an insights professional, you know how valuable segmentation studies are as well as how challenging it is to bring segments to life and keep your segmentation fresh in the minds of stakeholders. C+R Research and Signoi will demonstrate and discuss how AI personas can bring segments to life in engaging and memorable ways during their session. Learn more.

5 Expert Tips to Master Open-Ended Feedback Analysis in 2025

January 30, 2025, at 1 p.m. ET/6 p.m. U.K. 

In 2024, generative AI made its definitive debut in market research. However, analyzing open-ended feedback remains a challenge due to the ever-changing nature of data and the diversity of survey context. Caplena will share five tips on how to extract the best high-quality data. Learn more.

‘Knitting’ Together Quant + Qual Through End-to-End AI for More Insightful Research

January 30, 2025, at 2 p.m. ET/7 p.m. U.K. 

A new possibility is available to researchers in 2025: the ability to capture the assurance and scale of quant alongside the depth and emotions of qual – all in a single study. In Knit’s session learn how you can “knit” quant and qual together in a single study. Learn more.

AI in 2025: Industry Adoption, Practical Tips and What’s Ahead 

January 30, 2025, at 3 p.m. ET/8 p.m. U.K. 

AI is no longer a futuristic buzzword – it's already reshaping research today. Join Rival Technology for this session to uncover how AI can improve data quality, accelerate speed to insights and empower your research team at any stage of adoption. Plus, learn about emerging AI technologies. Learn more.

QuirksVirtual