Quirk's Virtual Sessions – Consumer Reset will be held on March 12. The series will focus on shifting consumer trends as a result of social and demographic factors like the inflation and rising interest rates and the aftermath of the pandemic.

Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis 

Live at 9 a.m. ET/1 p.m. U.K. 

Innovative metrics from the Ehrenberg-Bass Institute, including mental availability and mental advantage analysis are revolutionizing brand growth measurement and ongoing brand health monitoring. Join quantilope to explore how to extend these metrics beyond brand health tracking to optimize communications and ad campaigns. Learn more. 

Shaping Pack Redesign with AI Insights: Kellanova Case  

Live at 10 a.m. ET/2 p.m. U.K. 

The Kellanova team recently collaborated with EyeSee to ensure a seamless launch of their new pack designs. In this session, the two organizations will share the key takeaways from the process and explore how applied AI predicts pack attention, engagement and impact. Learn more. 

The Consumer Reset: Creating Trustworthy Digital Experiences Amid Shifting Expectations

Live at 11 a.m. ET/3 p.m. U.K. 

Across industries, organizations are facing a profound consumer reset as consumers start to demand seamless, inclusive and trust-building digital experiences that align with their evolving needs and priorities. Key Lime Interactive will explore how organizations can adapt their digital experience strategies in an era of continuous change. Learn more. 

Tripadvisor, Group Black and Panoplai Put Black Travelers into Motion with Digital Twins 

Live at 12:00 p.m. ET/ 4 p.m. U.K. 

Join fellow researchers to learn how Tripadvisor, Group Black and Panoplai are using foundational data to build digital twins of various extraordinarily diverse Black U.S. traveler segments. The organizations are putting the data into motion, enabling Tripadvisor and Group Black to gather nuanced, reliable and actionable opinions from virtual extensions of these travelers. Learn more.

Brand Growth in the New Era: How to Evolve Inclusive Marketing and Futureproof your Brand 

Live at 1 p.m. ET/5 p.m. U.K. 

It’s time for inclusive marketing to evolve. Are you ready to discover the next era? Join fellow researchers to discover innovative strategies to connect with diverse consumers, focusing on Hispanic and Gen Z consumers. Learn more. 

Elevate Your Pricing and Promotions Strategy in 2025 with U.S. Consumer Insights 

Live at 2 p.m. ET/6 p.m. U.K. 

Economic uncertainty and shifting priorities have changed how consumers shop. For companies, the challenge is to remain competitive while delivering meaningful value. To address this challenge, SKIM will share insights into consumer perceptions of price and promotions to help you drive sustainable growth. Learn more. 

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