End-Client Strategies for Recession-Proofing Your Brand

April 12 at 11 a.m. ET/4 p.m. U.K.

For brands, the looming threat of a recession is presenting the same challenges they faced during the pandemic: shortages, supply chain issues and consequently, a prioritization of product distribution. Thus, brands have to make complex decisions in terms of trimming their portfolio, reducing pack sizes and counts or shifting pricing at the same time. Relying on past data is simply not an option now when price sensitivity is fluctuating and consumer confidence is unstable.

EyeSee and a panel of end-client experts will discuss the latest virtual shopping study findings and tackle:

  1. What impact would price increases during a recession have on potential sales on category, segment and brand level?
  2. Is reducing the size of the package while maintaining the same price a good strategy?
  3. Overall, where can we win when it comes to shifting buying behavior in 2023?

Presenter: 

  • Heather Graham, EyeSee.

  • Sasa Radojevic, EyeSee.

  • Raina Rusnak, experienced retailer.