Strategies and Tactics for Scaling Your UX Research

April 17 at 11 a.m. ET/4 p.m. U.K

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Infoblox written in black with a green dot on the letter Infoblox and Key Lime Interactive will share best practices and strategies for expanding and enhancing your UX research initiatives. Whether you're a start-up looking to establish a robust research foundation or an established organization seeking to elevate your user-centric practices, this session is tailored to guide you through the scaling process of your UX research program.

Key takeaways: 

  1. Team empowerment: Implement collaborative practices, optimize workflows and empower your research team to handle increased demands during the scaling process efficiently.
  2. Strategic planning: Develop a strategic roadmap aligning UX research goals with organizational objectives for a cohesive and impactful scaling approach.
  3. Technology integration: Explore cutting-edge tools and technologies that streamline processes, enhance data analysis capabilities and support the seamless growth of your UX research program.

Don’t miss this opportunity to learn from UX research leaders with extensive experience in scaling research programs from start-up to enterprise.


Sally Cohen, director of user experience, Infoblox

Sally has been a user experience professional since the days when it was simply known as “human factors.” She came to Infoblox from ADP where she led the UX team for Workforce Now (Infoblox payroll application) for over five years. Prior to that, she held UX leadership roles at Worldpay, The Coca-Cola Company and NCR. Sally has always been a strong advocate for a user-centered design practice that has user research at its core. Sally went to graduate school at Georgia Tech following graduation from the University of Illinois at Urbana-Champaign.

Eugenio Santiago, president, Key Lime Interactive

Eugenio is an innovator in user research with over 20 years of experience helping the world’s most admired brands optimize their digital and product experiences. Eugenio has been on the front lines of data collection mastering the tasks associated with executing successful user research projects and now leads an industry-leading team of talented and skilled researchers proficient in many methodologies including qualitative, quantitative and mixed-method approaches. Additionally, he contributed heavily to the visible maturation of a more user-centered design approach for one of the world’s largest banking brands.

Melody Paine, UX research manager, Key Lime Interactive

Melody is a UX research manager based in San Francisco. She has 20 years of experience conducting B2C and B2B UX research across a range of industries: financial services, e-commerce, apparel, social media, HR tech, IT services and more. She is a Certified Usability Analyst with a bachelor’s in sociology and women’s studies.

April 17 at 11 a.m. ET/4 p.m. U.K