Benefits of Implicit Research in Understanding Consumers

December 13 at 1 p.m. ET/6 p.m. U.K. 

quantilope logo in black on white background.Subconscious associations are strong influencers of buyer behavior, yet they remain a blackbox for many companies. However, brands can now easily tap into their consumers' subconscious using automated implicit research tools.

In this webinar, you'll learn more about the benefits of implicit research and how it can help you better understand your buyers' behaviors and their subconscious associations with your brand.

We will cover what implicit association tests are, how to incorporate them into research and how you can set up and run similar studies on quantilope’s Consumer Intelligence Platform.

Three key takeaways:

  1. What is neuro-marketing and how does it factor into buyers’ decisions?
  2. Use cases for implicit association tests.
  3. How to quickly and affordably implement implicit association tests into your consumer research.


  • Thomas Fandrich, Co-Founder and CCO, quantilope. 

You won’t want to miss this informative session.

Register today!

December 13 at 1 p.m. ET/6 p.m. U.K.