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Total: 6577

  1. article

    Trade Talk: Researchers, stay on your toes

    Quirk's Editor Joseph Rydholm takes a look at one of the many themes to emerge from Quirk's annual Q Report survey of client-side researchers: agility.

  2. article

    Which elements matter most on a Web shopping page?

    Eye-tracking research on Web sites helped determine why Walmart product pages drove better sales than the competition.

  3. article

    Researchers offer their views on the technology vs. marketing research battle

    Earlier this summer, a conversation thread in the Quirk’s Marketing Research & Insights Group on LinkedIn sparked a series of passionate and well-considered posts. The thread – titled “Is there still room for the human researcher or has technology taken ...

  4. article

    Industry in flux – Focus on your sales team to keep success constant

    Focusing on cultivating a strong sales team through hiring, motivation, development and management can help research companies thrive, regardless of the unpredictable future of the industry.

  5. article

    Gen Y to brands: On Facebook, let us do the talking

    Editor’s note: This entry was adapted from a press release from research firm InSites Consulting. A research finding from InSites Consulting indicates that a mere 4 percent of all Americans aged 15 to 25 think that a brand page on Facebook ...

  6. article

    Understanding social media’s effect on market research

    The author outlines researchers’ concerns with social media data and offers tips on how to address them.

  7. article

    QRCA group offers tips on conducting qualitative research with Latinos

    Members of a group within the Qualitative Research Consultants Association focused on researching the Latino market present their insights on conducting research with and marketing to Latino consumers.

  8. article

    Putting a positive spin on mystery shopping

    Mystery shopping can only effect change in an organization if the whole company gets on board. Management must support the process, believe the report and take action on the results, while frontline employees need to see the big picture and their role in it. This article discusses how to get different levels of employees to buy in to mystery shopping.

  9. article

    For hotels cutting back on services to trim costs, how far is too far?

    Results from a survey of prospective travelers show that some hotel amenities are more valued than others. As travel-industry firms look to cut costs, research can provide needed direction on where services can be reduced, re-priced or eliminated, as across-the-board changes run the risk of alienating large customer segments, possibly permanently.

  10. article

    The effects of AI on streaming: Opportunities for brand growth

    AI has made the entertainment industry even more personalized than before. Brands must blend AI and transparency to ensure their consumers enjoy their experiences.

  11. article

    Quick Take: 12 grapes on 
New Year’s Eve

    The increasing economic power and cultural diversity of Hispanic consumers demand that brands rethink their marketing approaches to connect genuinely and respectfully with this influential segment.

  12. article

    Q Report respondents opine on AI, 
pain points and future plans

    The 2024 Q Report asked respondents about their opinions regarding AI and their workplace pain points. Quirk's Editor Joe Rydholm compiled some comments researchers had about the role of AI and their future plans with it.