Marketing Research Degree Programs

Online Programs


Arizona State University
W.P. Carey School of Business
asuonline.asu.edu/online-degree-programs/undergraduate/bachelor-science-business-data-analytics
Degree: Bachelor of Science in Business Data Analytics

Michigan State University
Department of Marketing
Eli Broad College of Business
marketing.broad.msu.edu/msmr
Degree: Master of Science in Marketing Research

Northwestern University
School of Professional Studies
sps.northwestern.edu/masters/data-science/index.php
Degree: Master of Science in Data Science

The Research Society
https://www.researchsociety.com.au/advance-your-career/accreditation/become-a-qpr-member/
Degree: Qualified Professional Researcher

Penn State
Smeal College of Business
worldcampus.psu.edu/maquirks
Degrees: Graduate Certificate in Marketing Analytics
MPS in Data Analytics (Marketing Analytics and Business Analytics Options)

The University of Connecticut
Department of Public Policy
https://datascience.uconn.edu/master-of-arts-survey-research-and-data-analysis/ Degrees: Master of Arts in Survey Research and Data Analysis
Graduate Certificate in Survey Research

The University of Georgia
Georgia Center for Continuing Education
Principles of Market Research, Principles of Mobile Market Research and Principles of Pharmaceutical Market Research Certificate Programs
www.georgiacenter.uga.edu/courses/market-research
Degree: Certificate (continuing education)

University of Maryland
Joint Program in Survey Methodology (JPSM)
jpsm.umd.edu/landingtopic/admissions
Degree: Certificate in Survey Methodology

Belgium


Universiteit Gent
Department of Marketing
www.mma.ugent.be
Degree: Master of Science in Data Science for Business

Canada



Humber College
liberalarts.humber.ca/index.php?q=programs/research-analyst.html
Degree: Research Analyst Graduate Certificate Program

The Netherlands


Tilburg University
Department of Marketing
https://bit.ly/4qpWnn5
Degree: Master of Science in Marketing Analytics

Spain


Instituto de Empresa
IE School of Human Sciences and Technology
ie.edu/school-human-sciences-technology/masters/master-market-research-consumer-behavior
Degree: Master in Market Research and Consumer Behavior

United States (by state)


California State Polytechnic University - Ponoma (CA)
International Business and Marketing Department
https://bit.ly/3YLuREn 
Degree: Bachelor of Science in Marketing Research
University of California - Davis Extension (CA)
Applied Sensory and Consumer Science Certificate Program
https://bit.ly/4qXcM2a
Degree: Certificate in Applied Sensory and Consumer Science
The University of Georgia (GA)
Center for Continuing Education
Principles of Market Research Certificate Programs
https://tinyurl.com/4p8vfjxy 
Degree: Certificate (continuing education) in Marketing Research
DePaul University (IL)
College of Business
catalog.depaul.edu/programs/marketing-analysis-ms/
Degree: Master of Science in Marketing Analysis
Elmhurst College (IL)
https://bit.ly/4r0THwc
Degree: Graduate Certificate in Market and Consumer Insights

Northwestern University
School of Professional Studies
sps.northwestern.edu/masters/data-science/index.php
Degree: Master of Science in Data Science

Medill School of Journalism, Media, Integrated Marketing Communications
www.medill.northwestern.edu/imc
Degree: Master of Science in Integrated Marketing Communications
University of Chicago (IL)
Graham School of Continuing Liberal and Professional Studies
https://tinyurl.com/2s3u9yx4
Degree: Master of Science in Analytics
University of Maryland (MD)
Joint Program in Survey Methodology (JPSM)
www.jpsm.umd.edu
Degrees: Graduate Certificate in Survey Statistics, Graduate Certificate in Intermediate Survey Methodology, Master of Science in Survey Methodology, Ph.D. in Survey Methodology
Michigan State University (MI)
Department of Marketing
Eli Broad College of Business
broad.msu.edu/masters/marketing-research/
Degree: Master of Science in Marketing Research
University of Michigan — Ann Arbor (MI)
Institute for Social Research
psm.isr.umich.edu
Degrees: Master of Science in Survey and Data Science, Ph.D. in Survey and Data Science, Certificate in Survey and Data Science
Missouri State University (MO)
Marketing Department
www.missouristate.edu/mkt/Undergraduate/research.htm
Degree: Bachelor of Science, Accelerated MBA in Marketing Research
Fairleigh Dickinson University (NJ)
https://www.fdu.edu/program/mba-marketing/
Degrees: Master of Business Administration in Marketing
Certificate in Market Research
Rutgers (NJ)
Rutgers Business School
https://www.business.rutgers.edu/masters-marketing-analytics-insights
Degree: Master of Science in Marketing Analytics and Insights
Baruch College – CUNY (NY)
Zicklin School of Business
https://tinyurl.com/4xywm9nk
Degree: Master of Science in Quantitative Methods and Modeling
Hofstra University (NY)
https://tinyurl.com/4wmaumhj 
Degree: Master of Science in Marketing Research and Analytics
Pace University (NY)
Lubin School of Business
www.pace.edu/lubin/mba-in-marketing-management
Degrees: MBA in Marketing Management
Xavier University (Ohio)
The Williams College of Business
www.xavier.edu/master-science-customer-analytics
Degree: Master of Science in Customer Analytics
Penn State (PA)
Smeal College of Business
worldcampus.psu.edu/maquirks
Degrees: Graduate Certificate in Marketing Analytics
MPS in Data Analytics, Marketing Analytics Option
MBA, Marketing Analytics Option
University of Texas – Arlington (TX)
College of Business
https://tinyurl.com/murcwmee
Degree: Bachelor and Master of Science in Marketing Research
The George Washington University (DC)
Columbian College of Arts and Sciences
datasci.columbian.gwu.edu/degree-programs
Degree: Graduate Certificate, Bachelor and Master of Science, Ph.D. in Data Science
University of Wisconsin – Madison (WI)
A.C. Nielsen Center for Marketing Research
School of Business
https://tinyurl.com/pbtaav99
Degrees: Master of Business Administration in Marketing Analytics and Insights