Marketing Research and Insight Glossary
Definitions, common uses and explanations of key market research terms and phrases.
Terms A to Z
A
- A Classification of Residential Neighborhoods (ACORN)
- A Posteriori Knowledge
- A Priori Knowledge
- A Priori Segmentation
- A.C. Nielsen Retail Index
- AAPOR
- AAU (Attitude, Awareness and Usage) Study
- Access Panels
- Accompanied Shopping
- Accompanied Shopping
- Accuracy
- Achieved Communality
- ACORN
- Acquiescence Bias
- Acquisition Studies
- Action Devices
- Active Buyer
- Ad Concept Testing
- Ad Hoc Research
- Ad Hoc Research
- Ad Hoc Surveys
- Ad Positioning Statement Tests
- Ad Tracking Research
- Additive Causal Relationship
- Address Coding Guide (CG)
- ADI (Area of Dominant Influence)
- Advertising Claim Substantiation
- Advertising Effectiveness Research
- Advertising Impression Studies
- Advertising Research
- Advertising Research Foundation (ARF)
- Advertising Tracking Research
- Affective Component of Attitude
- After-Only With Control Group
- Aggregate
- AID (Automatic Interaction Detector)
- Aided Awareness
- Airport Interviews
- Algorithm
- Allowable Sampling Error
- Alternative Hypothesis
- Ambiguous Questions
- American Association of Advertising Agencies (AAAA)
- American Economic Association (AEA)
- American Marketing Association (AMA)
- American Society for Quality (ASQ)
- American Standard Code for Information Interchange (ASCII)
- American Statistical Association (ASA)
- Analysis
- Analysis Of Covariance (ANCOVA)
- Analysis of Variance (ANOVA)
- Analyst
- Animatics
- Annotation Methods
- Anonymity
- Anthropomorphic
- Apparency
- Applied Research
- Area of Dominant Influence (ADI)
- Area Sampling
- Arithmetic Mean
- Artifact
- Artificial Intelligence
- Artificiality
- Asociación Española de Estudios de Mercado, Marketing y Opinión (AEDEMCO)
- Association For Qualitative Research (AQR)
- Association for Survey Computing (ASC)
- Association of Market Research Organizations (AMRO)
- Association Technique
- At-Home Testing
- Attempt
- Attitude Studies
- Attitude, Awareness and Usage Study
- Attitudinal Scaling
- Attribute
- Attribute Analysis
- Attrition Rate
- Audience Research
- Audience Response Systems (ARS)
- Audimeter
- Audio Computer Aided Self-Administered Interviewing (ACASI)
- Audio SAQ
- Audit
- Auditorium Focus Group Room
- Autocorrelation
- Automatic Interaction Detection
- Average
- Average Issue Readership (AIR)
- Awareness
B
- Baby Boomers
- Baby Boomlet
- Baby Bust
- Back Checking
- Back Room
- Back Translation
- Balanced Incomplete Block (BIB)
- Balanced Scales
- Banner
- Bar Chart
- Base
- Baseline
- Baseline Market Segmentation Study
- Basic Research
- Bayesian Probabilities
- Bayesian Statistics
- Before-and-After With a Control Group
- Behavioral Component Of Attitude
- Behavioral Segmentation
- Bell Curve
- Benchmark
- Benefit Segmentation
- Bernoulli Response Variables
- Best Light Phenomenon
- Bias
- Biased Question
- Biased Sample
- Big Data
- Bimodal
- Binomial Experiment
- Biometric Marketing Research
- Bipolar Scale
- Birth Rate
- Bivariate Data Set
- Bivariate Regression Analysis
- Bivariate Techniques
- Blind Testing
- Block Numbering Area (BNA)
- Blocked Calls
- Blocking Factor
- Blocks
- Blog Mining
- Blog Scraping
- Boundary
- Boundary Files
- Box Plot
- Bradley Effect
- Brainstorming (Idea Generation)
- Brand
- Brand Associations
- Brand Awareness
- Brand Development Index (BDI)
- Brand Equity
- Brand Essence
- Brand Health Tracking
- Brand Identity Studies
- Brand Image
- Brand Loyalty
- Brand Personality
- Brand Positioning
- Brand Positioning Studies
- Brand Proposition
- Brand Share
- Brand Tracking
- Branding
- Briefing
- British Healthcare Business Intelligence Association (BHBIA)
- British Market Research Association (BMRA)
- Business Plan Development
- Business Reply Card (BRC)
- Business Reply Envelope (BRE)
- Business-To-Business Research
- Buying Intent
- Buying Rate
- By The Numbers
C
- Call Record Sheet
- Callback
- Canadian Association of Marketing Research Organizations (CAMRO)
- Canadian Survey Research Council (CSRC)
- Cannibalization
- CAPI (Computer-Aided Personal Interviewing)
- Car Clinic
- Card Sort
- Cartoon Tests
- Case
- Case Study
- Casewise Deletion
- Categorical Scale
- Categorical Variable
- Category Entry Point Research
- Causal Model
- Causal Relationship
- Causal Research
- Causal Variable
- Causality
- Causation
- Cell Size
- Census
- Census Areas
- Census Data
- Census Divisions
- Census Regions
- Census Tract
- Census Undercount
- Central Limit Theorem (CLT)
- Central Location Testing (CLT)
- Central Tendency
- Centralized Research Department
- Centroid
- Chi-Square Test
- Choice Modeling
- Choropleth Maps
- Churn Analysis
- Clarifying
- Classification Information
- Classification Questions
- Classification Tree Analysis
- Client Lounge
- Closed Response
- Closed-End Question
- Cluster
- Cluster Analysis
- Cluster Sampling
- Clustering
- Co-Op Payment
- Codebook
- Coding
- Coefficient of Determination
- Coefficient of Variation (CV)
- Cognitive Bias
- Cognitive Component of Attitudes (CCA)
- Cognitive Dissonance
- Cognitive Mapping Software
- Cohort
- Cohort Measures
- Collectively Exhaustive
- Collinearity
- Commercials Testing
- Communication Strategy Research
- Comparability
- Comparative Analysis
- Comparative Scales
- Competitive Intelligence (CI)
- Competitor Analysis Evaluation
- Competitor Benchmarking
- Competitor Customer Research
- Complement Of Event ‘A’
- Completion Rate
- Comprehensive Statistical Software
- Computer-Aided Self-Administered Interviewing (CASI)
- Computer-Aided Telephone Interviewing (CATI)
- Computer-Aided Web Interviewing (CAWI)
- Concentric Circle
- Concept Description
- Concept Development
- Concept Optimization
- Concept Testing
- Conceptual Mapping
- Conclusions
- Concomitant Variation
- Concurrent Validity
- Conditional Probability
- Conference-Style Focus Group Room
- Confidence Interval
- Confidence Level
- Confidence Limits
- Confirmability
- Confounded
- Confounding Variable
- Confusion Matrix
- Conjoint Analysis
- Conjoint Analysis Software
- Conjoint Association
- Consideration Set
- Consolidated Metropolitan Statistical Area (CMSA)
- Constant Sum Scales
- Constitutive Definition
- Construct
- Construct Validity
- Constructive Replication
- Consumer
- Consumer Behavior
- Consumer Drawings
- Consumer Expenditure
- Consumer Expenditure Survey (CEX)
- Consumer Orientation
- Consumer Panel
- Consumer Price Index (CPI)
- Consumer Promotion Research
- Consumer Research
- Consumer Unit
- Contamination
- Content Analysis
- Context Sensitivity
- Contingency
- Contingency Table
- Continuous Research
- Continuous Variable
- Control Group
- Controlled Substitutions
- Convenience Sample
- Convention Interviews
- Convergent Validity
- Cool-Hunting Market Research
- Cooperation Rate
- Copy Development Research
- Copy Testing
- Copy Testing-Online
- Corporate Image Studies
- Corporate Marketing Research Department
- Correlation Analysis
- Correlation Coefficient
- Correspondence Analysis
- Council for Marketing and Opinion Research (CMOR)
- Council of American Survey Research Organizations (CASRO)
- Couponing Research
- Covariance
- Covariate
- Coverage
- Creative Development Research
- Creative Testing
- Credibility
- Criterion Variables
- Criterion-Related Validity
- Cross-Cultural Analysis
- Cross-Elasticity
- Cross-Validity
- Crosstabulation
- Crowdsourcing Research
- Current Population Survey (CPS)
- Custom Marketing Research
- Customer Experience (CX) Research
- Customer Lifetime Value (CLV)
- Customer Loyalty
- Customer Recovery Studies
- Customer Relationship Management (CRM)
- Customer Satisfaction Research
- Customer Satisfaction Research Companies
D
- Data
- Data Analysis
- Data Analysis Software
- Data Archive
- Data Cleaning
- Data Collection
- Data Collection Field Services
- Data Conversion
- Data Crosstabulation
- Data Deck
- Data Delivery Tools
- Data Entry
- Data Mining
- Data Processing
- Data Processing Services
- Data Tabulation Software
- Data Triangulation
- Database Management Software
- Database Manager
- Day-After Recall
- Daytime Population
- Decennial Census
- Decentralized Research Function
- Decision Markets
- Decision Support Software
- Deductive
- Degrees of Freedom
- Delphi Technique
- Demand Characteristics
- Demographic Analysis
- Demographic Database
- Demographic Profiles
- Demographics
- Demography
- Dendrogram
- Density
- Dependability
- Dependency
- Dependent Variable
- Depth Interview
- Descriptive Function
- Descriptive Studies
- Design Control
- Design Flexibility
- Desk Research
- Desktop Research
- Deviation
- Diagnostic Function
- Diary
- Diary Panel
- Dichotomous Questions
- Digitizing
- Direct Computer Interviewing
- Direct Digital Marketing
- Direct Paired Comparison
- Directory Database
- Disappointment Score
- Discrete Choice Modeling
- Discrete Variable
- Discretionary Income
- Discriminant Analysis
- Discriminant Coefficient
- Discriminant Score
- Discriminant Validity
- Discussion Guide
- Discussion of Technique
- Discussion Question
- Disguised Observation
- Disk-By-Mail (DBM)
- Disposable Income
- Disproportional Or Optimal Allocation
- Disqualifier
- Distribution
- Distribution Check
- Divestiture Studies
- DMA (Designated Marketing Area)
- Do-It-Yourself (DIY) Marketing Research
- Door-To-Door Interviewing
- Double Blind Experiment
- Double Blind Test
- Double Jeopardy
- Double Sampling
- Double-Barreled Questions
- Dummy Variable
- Duplicate Number Validation
- Durable Goods
- Dyad
- Dynamic Systems
E
- E-Commerce
- E-Mail Surveys
- E-Spread
- Echo Boomers
- Econometrics
- Editing
- Efficiency
- Elasticity
- Electroencephalogram (EEG)
- Electronic Data Processing (EDP) Systems
- Electronic Point Of Sale Systems (EPOS)
- Electronic Text
- Element Sampling
- Eligibility Criteria
- Eligible Respondent
- Empathetic Neutrality
- Empirical Research
- Employee Opinion Studies
- Empty Nesters
- Enumeration Districts (EDs)
- Epsem Sample
- Equivalent Form Reliability
- Error Checking Routines
- Error Sum Of Squares
- ESOMAR (formerly known as the European Society for Opinion and Marketing Research)
- Estimate
- Ethnic Research
- Ethnic Research Providers
- Ethnographic Research (Ethnography)
- Ethnomethodology
- European Chemical Marketing and Strategy Association (ECMSA)
- European Federation of Associations of Market Research Organizations (EFAMRO)
- European Pharmaceutical Marketing Research Organization (EphMRA)
- Evaluate Research
- Evaluation Apprehension
- Event (Simple)
- Executive Interviews
- Executive Search Firms
- Executive Summary
- Exhibit
- Exit Interviews
- Expected Value
- Experiment
- Experimental Design
- Experimental Effect
- Experimental Error
- Experimental Unit
- Exploratory Focus Groups
- Exploratory Research
- Exponential Smoothing
- Expressive Drawing
- External Stimuli
- External Validity
- External Variables
- Extraneous Variable
- Eye Tracking
F
- F-Test
- Face Validity
- Fact
- Factor
- Factor Analysis
- Factor Loadings
- Factorial Design
- False Accuracy
- Family
- Fertility Rate
- Field
- Field Audit
- Field Director
- Field Experiments
- Field Management Services
- Field Recruiter
- Field Service
- Fieldwork
- Filter Question
- Final Report
- Findings
- Finite Population Correction Factor (FPC)
- Fixed Field
- Fixed Personality Association
- Fixed Sample
- Focus Group
- Focus Group Facility
- Focus Group Facility Manager
- Focus Group Facility Project Director
- Focus Group Moderator
- Focus Group Recruiter
- Focus Group Recruiting
- Focus Group Scheduler
- Focus Group Teleconference
- Focus Group Transcriptions
- Focus Group Videoconference
- Focus Group Web Conference
- Forced Rating Scale
- Forecast
- Forecasting (Trends) research
- Forms Processing
- Frame Error
- Frequency
- Frequency Distribution
- Fresh Participants
- Friendliness Effect
- Full Group
- Full-Service Marketing Research
- Full-Text Database
- Funnel Approach
G
- Galvanic Skin Response (GSR)
- Gamification
- Generalizability
- Generation Alpha
- Generation X
- Generation Y
- Generation Z
- Geocoding (or Geographic Encoding)
- Geodemographic Segmentation System
- Geographic Information System (GIS)
- Geographics
- Geometric Study Area
- Global Focus Groups
- Goodness of Fit Test
- Graphic Rating Scales
- Graphics Research
- Greenbook®
- Grid
- Grid Test
- Gross Incidence
- Gross Income
- Grounded Theory
- Group Bias
- Group Dynamics
- Group Interview
- Group Quarters Population
- Growth Rate
H
- Hadoop
- Hall Tests
- Halo Effect
- Hand Tab
- Hard Goods
- Hawthorne Effect
- Head of Household
- Health Care Research
- Hedonic Scale
- Heteroscedasticity
- Heuristic Evaluation
- Hispanic Marketing and Communication Association (HMCA)
- Histogram
- History
- Home Audit
- Home-Use Tests
- Homogeneous Groups
- Homoscedasticity
- Honorarium
- Host/Hostess
- Household
- Householder
- Housing Unit
- HTML Survey
- Humanistic Inquiry
- Hypothesis
- Hypothesis Test of Proportions
I
- Idea Futures
- Idea Generation
- Ideation
- Image Studies
- Image Tracking
- Immigration
- Implicit Association Testing
- Imputed response
- In Case You Missed It
- In-Depth Interviews (IDIs)
- In-Home Interview
- In-House Recruiting
- In-House Research
- In-Store Research
- Incentive
- Incidence
- Incidence Rate
- Income
- Independent Field Director
- Independent Samples
- Independent Variable
- Inductive Reasoning
- Industrial Research Studies
- Information Markets
- Initial Refusal
- Insight
- Instrument Decay
- Instrument Variation
- Instrumental Replication
- Integrated Interviewing Software
- Intelligent Data Entry
- Interactive Electronic Group Research
- Interactive Marketing Research Organization (IMRO)
- Interactive Voice Response (IVR)
- Intercept
- Internal Consistency Reliability
- Internal Database
- Internal Secondary Data
- Internal Validity
- International Association of Service Evaluators (IASE)
- International Interviewing
- International Mystery Shopping Alliance (IMSA)
- International Research Providers
- International Research Studies
- Internet Focus Group
- Internet Panel
- Interpreting Services
- Interquartile Range
- Interrater Reliability
- Interrupted Time-Series Design
- Intersection
- Interval
- Interval Estimates
- Interval Scale
- Interview
- Interviewer
- Interviewer Error
- Interviewer's Instructions
- Interviewing Service
- Interviewing Station
- Inverted Funnel Approach
- Itemized Rating Scales
J
K
L
- Labor Force
- Labor Force Participation Rates
- Laboratory Experiments
- Laddering
- Latin Square Design
- Leading Question
- Legal Research
- Lelly Triads
- Length of Interview
- Level of Significance
- Lifecycle Research
- Lifestyle Research
- Lifestyle Selectivity
- Lifestyles of Health and Sustainability (LOHAS)
- Likert scale
- Linear Regression Analysis
- Listed Sample
- Listed Telephone Households
- Literal Replication
- Literature Search
- Living-Room Style
- Loaded Question
- Location Studies
- Logit Model
- Long Census Form
- Longitudinal Study
- Low Incidence Research
- Low Incidence Screening
M
- M-Commerce (Mobile Commerce)
- Machine-Readable Data
- Mail Panel
- Mail Surveys
- Mall Intercept Interviewing
- Mann-Whitney U Test
- Mapping
- MAPPing
- Margin of Error
- Marginal
- Market
- Market (Category) Evaluations
- Market Basket Analysis
- Market Feasibility Studies
- Market Forecasting
- Market Opportunity Studies
- Market Penetration
- Market Research
- Market Research Apps
- Market Research Society (MRS)
- Market Research Society of New Zealand (MRSNZ)
- Market Segmentation
- Market Simulation
- Market Statistics
- Marketing
- Marketing Concept
- Marketing Information Systems (MIS)
- Marketing Mix
- Marketing Research
- Marketing Research and Intelligence Association (MRIA)
- Marketing Research Association (MRA)
- Marketing Research Sales Manager
- Marketing Research Service Provider
- Marketing Research Software Providers
- Marketing Research Supplier
- Marketing Strategy
- Markov Model
- Markt Onderzoek Associatie (MOA)
- Matched T-Test
- Matching
- Maturation
- Maturation Error
- MaxDiff Analysis
- MCAPI (Mobile Computer Assisted Personal Interviewing)
- MCAPI Software
- MCASI (Mobile Computer Assisted Self-Administered Interviewing)
- MCASI Software
- Mean
- Mean Deviation
- Mean Square Error
- Measure of Location
- Measurement
- Measurement Error
- Measures of Central Tendency
- Measures of Variability
- Media Marketing Areas
- Media Research
- Median
- Medical Interviewing
- MEG (moderated E-mail group)
- Mental Model
- Merchandising studies
- Method specific results
- Methodological log
- Methodology
- Metric Scale
- Micro Generations
- Microdata
- Midway Term
- Migration
- Millennials
- Mini-focus Group
- Minigroup
- Mixed groups
- Mixed-Methods Research
- Mobile Ethnography
- Mobile Market Research (MMR)
- Mobile Qualititative
- Mobile Survey
- Mobility
- Mock Jury Trials
- Mode
- Modeling
- Moderator
- Moderator Guide
- Monadic
- Monitor
- Mortality
- Motivational Research
- Moving Average
- MSA (Metropolitan Statistical Area)
- Multi-Client Research
- Multi-Item Scale
- Multi-Modal Methods
- Multicollinearity
- Multicultural Research
- Multidimensional Scaling (MDS)
- Multiple Answers
- Multiple Choice Questions
- Multiple Cross-Sectional Design
- Multiple Regression Analysis
- Multiple Style Room
- Multiple Time-Series Design
- Multipurpose Room
- Multivariate Analysis
- Music Tests
- Mutually Exclusive
- Mystery Shoppers
- Mystery Shopping
- Mystery Shopping Providers
- Mystery Shopping Providers Association (MSPA)
N
- Name Development Research
- Name Research
- Names of Note
- National Center for Professional Mystery Shoppers and Merchandisers (NCPMS)
- National Network of State Polls (NNSP)
- Natural Observation
- Net Incidence
- Net Promoter Score
- Net Sentiment
- Neural Network
- Neuromarketing Research
- Neutral Value
- New Product Research
- New Venture Analysis
- Nixie
- No-Show
- Nominal Grouping Session
- Nominal Scale
- Nominal Variable
- Non-Durable Goods
- Non-Family Household
- Non-Random
- Nonbalanced Scales
- Noncomparative
- Nonmetric Correlation
- Nonmetric Data
- Nonprobability Sample
- Nonresponse Bias
- Nonsampling Error
- Norm
- Normal Distribution
- Normative Data
- Nth Selection
- Null Hypothesis
- Numeric Database
O
- Objectives
- Observation
- Observation Bias
- Observation Research
- Observation Room
- Occam’s Razor
- Occupancy status
- OCR (Optical Character Reader)
- Omnibus Research
- Omnibus Surveys
- On-Air Testing
- On-Site Interviewing
- One-Group Pretest-Post Test Design
- One-on-One
- One-Shot Case Study
- One-Tailed Test
- One-Way Frequency Table
- One-way Mirror
- Online Communities
- Online Focus Group
- Online Focus Group (Bulleting Board)
- Online One-on-One
- Online Panel
- Online Research
- Online Survey Tools
- Open Observation
- Open-Ended Question
- Open-Ended Research
- Operational Definition
- Operational Replication
- Opinion
- Opinion Poll
- Optical Scanner
- Order bias
- Ordinal Scale
- Ordinal Variable
- Outliers
- Outmigration
- Over recruit
- Overnight Interviewing
P
- P-Commerce (Proximity Commerce)
- Package Development Research
- Packaging Testing
- Paired Comparison
- Panel
- Panel Manager
- Panel Study
- Paper and Scan Software
- PAPI (Paper and Pencil Interviewing)
- Parameter
- Parent (Underlying) Distribution
- Parsimony Principle
- Part Worths
- Participant
- Pearson's Correlation Coefficient
- Penetration
- Penetration Analysis
- People Meter
- People Reader
- Per Capita Income
- Percentile
- Perceptual MAPPing
- Periodicity
- Personal Income
- Personal Interviewing
- Pharmaceutical Marketing Research Group (PMRG)
- Phenomenology
- Photo Sort
- Physical control
- Pilot Questionnaire
- Pilot Study
- Placement Interview
- PMSA (Primary Metropolitan Statistical Area)
- Point Estimator
- Point-of-Purchase Research
- Political Polling
- Pop-Up Survey
- Population
- Population Association of America (PAA)
- Population Centroid
- Population Distribution
- Population Pyramid
- Population Specification Error
- Population Standard Deviation
- Positioning
- Positioning Statement
- Post Hoc Segmentation
- Post-Test
- Poverty
- Pre-Experimental Design
- Pre-Recruit Interviewing
- Pre-Recruited Central-Location Test
- Pre-Teen
- Pre-Test (Pretest or Pre test)
- Precision (lack of)
- Prediction Markets
- Predictive Dialing
- Predictive Function
- Predictive Markets
- Predictive Validity
- Predictor Variables
- Prefix
- Prerecruits (pre-recruits)
- Presentation Software
- Pricing Research
- Primary Data
- Primary Income Earner
- Primary Metropolitan Statistical Area (PMSA)
- Primary Purchaser
- Primary Research
- Primary Sampling Units
- Primary Shopper
- Probability (or Density) Function
- Probability Distribution
- Probability of a Simple Event
- Probability of an Event
- Probability Proportionate to Size (PPS)
- Probability Sample
- Probing
- Probit Model
- Processing Error
- Product (sample) Pick-Up
- Product and Service Update
- Product Concept Testing
- Product Movement Data Syndicated Services
- Product Placement Research
- Product Positioning Studies
- Product Pricing Research
- Product Prototype Tests
- Product Purchasing Studies
- Product Testing Research
- Professional Marketing Research Society (PMRS)
- Professional Respondent
- Profile
- Program effectiveness studies
- Programmatic Research
- Project Audit
- Projectability
- Projection
- Projective
- Promotion Evaluation Studies
- Promotional Feature Benefit Analysis
- Prompt
- Proportional Allocation
- Proprietary Technique
- Pseudo Research
- Psychographic Research
- Psychological Research
- Public Opinion Studies
- Puget Sound Research Forum (PSRF)
- Pupilometer
- Purchase Intent Scales
- Purpose
Q
- Q-Sorting
- Q-Spread
- Qualified Refusal
- Qualitative Assistant
- Qualitative Consultant
- Qualitative Research
- Qualitative Research Consultants Association (QRCA)
- Qualitative Software
- Qualitative Variable
- Qualitatively Speaking
- Quality Control
- Quantitative Research
- Quantitative Variable
- Quartiles
- Quasi-Experiments
- Questionnaire
- Questionnaire Administration
- Questionnaire Analysis
- Questionnaire Design
- Quintiles
- Quixotic Reliability
- Quota
- Quota Sample
R
- Race
- Random
- Random Error
- Random Sample
- Random Sampling Error
- Random Variable
- Random-Digit Dialing
- Randomization
- Randomized Block Design
- Range
- Rank-Order Scales (Ranking)
- Rate
- Ratio
- Ratio Scale
- Raw Data
- Reach (advertising)
- Readership
- Readership Studies
- Recall
- Recognition Test
- Recommendations
- Recruitment
- Referral Sample
- Refusal
- Refusal Rate
- Regression Analysis
- Regression Coefficients
- Regression to the Mean
- Rejection Region
- Related Samples
- Reliability
- Repeat Rate
- Repeat-Pairs Technique
- Replicate
- Replication
- Report Writing Services
- Repositioning Studies
- Representative Sample
- Rescreening
- Research Agency
- Research Assistant
- Research Client
- Research Communities
- Research Company
- Research Design
- Research Director/Manager (Client Side)
- Research Director/Project Director (At A Research Company)
- Research Industry News
- Research Question
- Research Report
- Researcher SourceBook™
- Residual
- Residual Error
- Respondent
- Respondent Fee
- Respondent Level Data
- Response Bias
- Response Latency
- Response Rate
- Response Style
- River Sample
- Role Playing
- Rotation Procedure
- Rule
- Rustbelt
S
- Salience
- Sample
- Sample control
- Sample Definition
- Sample distribution
- Sample Population
- Sample size
- Sample Size Calculator
- Sample space
- Sample Specific Results
- Sample unit
- Sampling
- Sampling Company
- Sampling Distribution of the Proportion
- Sampling Distribution of the Sample Means
- Sampling Distribution of the Sample Statistic
- Sampling Error
- Sampling Fraction
- Sampling Frame
- Sampling Interval
- Sampling Software
- SAQ (Self-Administered Questionnaire)
- Satisficers
- Say-Do Gap
- Scale
- Scaled-Response Questions
- Scanner Panel
- Scanning
- Scatter diagram
- Scientific Method
- Screener
- Screening
- Second Lifetime Value (SLTV)
- Secondary Analysis
- Secondary Data
- Secondary Research
- Sectional Center Facility (SCF)
- Segment
- Segmentation Studies
- Selection
- Selection Bias
- Selection error
- Selective perception
- Selective Research
- Self-Administered Survey
- Self-Selection Bias
- Semantic Differential
- Semiotics
- Sensory Research
- Sentence and Story Completion
- Sequential Testing
- Serial Effect
- Serious Games
- Service Quality Measurement (SQM)
- Services
- Sex Ratio
- Shopper Insights
- Shopper patterns
- Short Census Form
- SIC (Standard Industrial Classification)
- Sigmoid Curve
- Sign-Out Sheets
- Significance Level
- Significance Test
- Significant Difference
- Simple Random Sample (SRS)
- Simulated Sales Test
- Simulated Test Market (STM)
- Simulation Studies
- Single-Number Research
- Site selection analysis
- Skewed Distribution
- Skip Pattern
- Smiling Face Scale
- Snowball Samples
- Social Desirability Bias
- Social Grade
- Social Indicator
- Social Media Analytics
- Social Media Listening
- Social Media Marketing
- Social Media Mining
- Social Media Scraping
- Social Research
- Society Of Competitive Intelligence Professionals (SCIP)
- Socio-Economic Groups
- Soft Goods
- Software Review
- Solomon Four-Group Design
- Spearman Rank-Order Correlation
- Spec Writer/Programmer
- Spec Writing
- Spec Writing-CAPI
- Spec Writing-CATI
- Spec Writing-Web
- Special Markets
- Specialized Service or Support Firms
- Specifications
- Split-Half Technique
- Spontaneous Awareness
- Spurious Correlation
- Stability
- Standard Deviation
- Standard Error
- Standard Metropolitan Statistical Area (SMSA)
- Standard Normal Distribution
- Stapel Scale
- Starting Point
- State Data Center
- Static-Group Comparison
- Statistic
- Statistical Analysis
- Statistical Analysis Service Providers
- Statistical Control
- Statistical Inference
- Statistical Significance
- Statistician
- Statistics
- Stochastic Fancy
- Store Audit
- Store Control Tests
- Store Simulation Studies
- Strata
- Strategic Marketing
- Strategic Partnering
- Strategy Research
- Stratified Random Sample
- Structured Observation
- Stub
- Sub-Block
- Sub-Sample
- Subject
- Subjective Question
- Sum of Squares Due to Regression
- Sun Belt
- Supervisor's Instructions
- Surrogate Error
- Surrogate Information Error
- Survey
- Survey Design and Analysis Software
- Survey Monitor
- Survey Objectives
- Survey Research
- Survey Response Bias
- Synchronic
- Syndicated Research
- Syndicated Service Research Firm
- Systematic Error
- Systematic Sample
T
- T-Commerce (Television Commerce)
- T-Distribution
- T-Scope Research
- T-Test
- Tab
- Tab Houses
- Table of Random Digits
- Tabulate
- Tabulation
- Tabulation Software
- Tachistoscope (T-scope)
- Target Population
- Taste Tests
- Technology Commercialization
- Telephone Areas
- Telephone Facility Manager
- Telephone Focus Groups
- Telephone Interviewing
- Telephone Interviewing Facility
- Telephone Interviewing Facility Supervisor
- Telephone Number Look-Ups
- Telephone Panel
- Telephone Sample
- Telephone/Mail/Telephone Studies
- Television Market
- Temporal Sequence
- Temporary Population
- Terminate
- Termination Rate
- Test Create
- Test Kitchen
- Test Market
- Test Statistic
- Test-Retest Reliability
- Testimonial Interview
- Testing Effect
- Tests of Significance
- Text Analytics
- The Australian Market and Social Research Society (AMSRS)
- Theater Test
- Thematic Maps
- Theory
- Theory-Construction Diary
- Third-Person Techniques
- Time Series Analysis
- Time Use Survey
- Top Box Score
- Top-of-Mind Awareness
- Topic Guide
- Topline Report
- Total Error
- Touch Tone Aided Telephone Interviewing (TATI)
- Touch-Tone Data Entry (TDE)
- Tracking
- Trade Area
- Trade Audit
- Trade Surveys
- Trade Talk
- Trade-Off Analysis
- Traffic Counters
- Traffic Studies
- Training
- Transcribing
- Transcript
- Transcription Services
- Transferability
- Translation Services
- Travel and Tourism Research Association (TTRA)
- Treatment
- Trend Data
- Triad
- Trial Rate
- Triangulation
- Trimmed Mean
- True Experimental Design
- TURF Analysis Software
- Tweenager
- Two-Tailed Test
- Two-Way Focus Groups
- Type I Error (A Error)
- Type II Error (B Error)
U
- U-Commerce (Universal Commerce)
- Unaided Awareness
- Unaided Recall
- Unbalanced Scale
- Unbiased Estimator
- Unbiased Questions
- Unbiased Samples
- Undercoverage Bias
- Undisguised Observation
- Unforced Rating Scale
- Unidimensional Scaling
- Union
- Unipolar
- Unit of Analysis
- Univariate Data Set
- Univariate Techniques
- Universe
- Unstructured Observation
- Unstructured Questions
- Unstructured Segmentation
- Urban Population
- Urbanized Areas
- Usability Lab
- Usability Professionals' Association (UPA)
- Usability Testing
- Usage Studies
- User Image
V
- V-Commerce (Voice Commerce)
- Validation
- Validity
- Van Westendorp Price Sensitivity Model
- Variability
- Variable
- Variance
- Variation
- Venn Diagram
- Verbatim
- Verified Data
- Verifying 100%
- Verisimilitude
- Video Focus Groups
- Videoconferencing
- Viewing Facility
- Viewing Room
- Virtual Environments
- Virtual Group
- Virtual Markets
- Virtual Reality (VR)
- Visualization Analytics
- Voice Pitch Analysis
- Voluntary Response Bias
W
- War Stories
- Warranty Card Analysis
- Wave
- Web Bug
- Web Interviewing
- Web Interviewing Software
- Web site evaluation
- Web Survey
- Webcam Interview
- Webcast
- Webconferencing
- Weighted Sample
- Weighting
- Wholesale Audit
- Wilder Effect
- Winsorized sample
- Wireless Device Interviewing
- Wireless Devices Software
- Word Association Tests
- Word-of-Mouth Research
- Working Phone Rate
- World Advertising Research Center (WARC)
- World Association for Public Opinion Research (WAPOR)
- Write-Down