Terms A to Z
A
A Classification of Residential Neighborhoods (ACORN)
A Posteriori
A Priori Segmentation
A.C. Nielsen Retail Index
AAPOR
AAU (Attitude, Awareness and Usage) Study
ACORN
ADI (Area of Dominant Influence)
AID (Automatic Interaction Detector)
Accompanied Shopping
Accuracy
Achieved Communality
Acquiescence Bias
Acquisition Studies
Action Devices
Active Buyer
Ad Concept Testing
Ad Hoc Surveys
Ad Positioning Statement Tests
Ad Tracking Research
Additive Causal Relationship
Address Coding Guide (CG)
Advertising Claim Substantiation
Advertising Effectiveness Research
Advertising Impression Studies
Advertising Research
Advertising Research Foundation (ARF)
Advertising Tracking Research
Affective Component of Attitudes
After-Only With Control Group
Aggregate
Airport Interviews
Algorithm
Alliance of International Market Research Institutes (AIMRI)
Allowable Sampling Error
Alternative Hypothesis
American Association for Public Opinion Research (AAPOR)
American Association of Advertising Agencies (AAAA)
American Economic Association (AEA)
American Marketing Association (AMA)
American Society for Quality (ASQ)
American Standard Code for Information Interchange (ASCII)
American Statistical Association (ASA)
Analysis
Analysis Of Covariance (ANCOVA)
Analysis of Variance (ANOVA)
Analyst
Anonymity
Anthropomorphic
Apparency
Applied Research
Area Samples
Area of Dominant Influence (ADI)
Arithmetic Mean
Artifact
Artificial Intelligence / AI
Artificiality
Asociación Española de Estudios de Mercado, Marketing y Opinión (AEDEMCO)
Association For Qualitative Research (AQR)
Association Technique
Association for Survey Computing (ASC)
Association of Market Research Organizations (AMRO)
Asterisk Bills
At-Home Testing
Attempt
Attitude Studies
Attitude, Awareness and Usage Study
Attitudinal Scaling
Attribute
Attribute Analysis
Attrition Rate
Audience Research
Audience Response Systems (ARS)
Audimeter
Audio Computer Aided Self-Administered Interviewing (ACASI)
Audio SAQ
Audit
Auditorium Focus Group Room
Autocorrelation
Automatic Interaction Detection
Automatic Interaction Detector (AID)
Average
Average Issue Readership (AIR)
Awareness
B
Baby Boom
Baby Boomlet
Baby Bust
Back Checking
Back Room
Back Translation
Balanced Incomplete Block (BIB)
Balanced Scales
Banner
Bar Chart
Base
Base Line
Baseline Market Segmentation Study
Basic Research
Bayesian Probability
Bayesian Statistics
Before And After With A Control Group
Behavioral Component Of Attitude
Bell Curve
Benchmark
Benefit Segmentation
Bernoulli Response Variables
Best Light Phenomenon
Bias
Biased Question
Biased Sample
Big data
Bimodal
Binomial Experiment
Biometric Marketing Research
Bipolar Scale
Birth Rate
Bivariate Data Set
Bivariate Regression Analysis
Bivariate Techniques
Blind Testing
Block Numbering Area (BNA)
Blocked Calls
Blocking Factor
Blocks
Blog Mining
Blog Scraping
Blue Book
Boundary
Boundary Files
Box Plot
Bradley Effect
Brainstorming (Idea Generation)
Brand
Brand Associations
Brand Awareness
Brand Development Index (BDI)
Brand Equity
Brand Essence
Brand Identity Studies
Brand Image
Brand Loyalty
Brand Personality
Brand Positioning
Brand Positioning Studies
Brand Proposition
Brand Share
Brand Tracking
Branding
Briefing
British Healthcare Business Intelligence Association (BHBIA)
British Market Research Association (BMRA)
Business Plan Development
Business Reply Card (BRC)
Business Reply Envelope (BRE)
Business-To-Business Research
Buying Intent
Buying Rate
By The Numbers
C
CAPI (Computer Aided Personal Interviewing)
Call Record Sheet
Callback
Canadian Advertising Research Foundation (CARF)
Canadian Association of Marketing Research Organizations (CAMRO)
Canadian Survey Research Council (CSRC)
Cannibalization
Car Clinic
Card Sort
Cartoon Tests
Case
Case Histories
Case Study
Casewise Deletion
Categorical Scale
Categorical Variable
Cathode-Ray Tube
Causal Model
Causal Relationship
Causal Research
Causal Variable
Causality
Causation
Cell Size
Census
Census Areas
Census Data
Census Divisions
Census Regions
Census Tract
Census Undercount
Central Limit Theorem (CLT)
Central Location Interviews
Central Location Testing (CLT)
Central Tendency
Centralized Research Department
Centroid
Chi-Square
Choice Modeling
Choropleth Maps
Clarifying
Classification Information
Classification Questions
Classification Tree Analysis
Client Lounge
Clinical Focus Groups
Closed-End Question
Cluster
Cluster Analysis
Cluster Sampling
Clustering
Co-Op Payment
Coding
Coefficient Of Determination
Coefficient of Variation (CV)
Cognitive Component Of Attitudes (CCA)
Cognitive Dissonance
Cognitive Mapping Software
Cohort
Cohort Measures
Collectively Exhaustive
Collinearity
Commercials Testing
Communication Strategy Research
Comparability
Comparative Scales
Competitive Intelligence (CI)
Competitor Analysis Evaluation
Competitor Customer Research
Complement Of Event ‘A’
Complement Of Event ‘A’
Completion Rate
Comprehensive Statistical Software
Computer Aided Web Interviewing (CAWI)
Computer-Aided Self-Administered Interviewing (CASI)
Computer-Aided Telephone Interviewing (CATI)
Computer-Assisted Personal Interviewing (CAPI) Software?
Computer-Assisted Telephone Interviewing (CATI) Software
Computer-Assisted Telephone Interviewing (CATI) Software
Computer-Assisted Web Interviewing (CAWI) Software
Computer-Assisted Web Interviewing (CAWI) Software
Concentric Circle
Concept Description
Concept Development
Concept Optimization
Concept Testing
Conceptual Mapping
Conclusions
Concomitant Variation
Concurrent Validity
Conditional Probability
Conference Style Focus Group Room
Confidence Interval
Confidence Level
Confidence Limits
Confirmability
Confounded
Confounding Variable
Conjoint Analysis
Conjoint Analysis Software
Conjoint Association
Consideration Set
Consolidated Metropolitan Statistical Area (CMSA)
Constant Sum Scales
Constitutive Definition
Construct
Construct Validity
Constructive Replication
Consumer
Consumer Culture, Economy, Norms, Social Class, Politics, Art and Consumption (CCENSPAC)
Consumer Drawings
Consumer Expenditure
Consumer Expenditure Survey (CEX)
Consumer Orientation
Consumer Panel
Consumer Price Index (CPI)
Consumer Promotion Research
Consumer Research
Consumer Unit
Contamination
Content Analysis
Context Sensitivity
Contingency
Contingency Table
Continuous Research
Continuous Variable
Control Group
Controlled Substitutions
Convenience Sample
Convention Interviews
Convergent Validity
Cool Hunting Market Research
Cooperation Rate
Copy Development Research
Copy Testing
Copy Testing-Online
Corporate Image Studies
Corporate Marketing Research Department
Correlation Analysis
Correlation Coefficient
Correspondence Analysis
Council for Marketing and Opinion Research (CMOR)
Council of American Survey Research Organizations (CASRO)
Couponing Research
Covariance
Covariate
Coverage
Creative Development Research
Credibility
Criterion Variables
Criterion-Related Validity
Cross-Cultural Analysis
Cross-Elasticity
Cross-Validity
Crosstabulation
Crowdsourcing research
Current Population Survey (CPS)
Custom Marketing Research
Customer Loyalty
Customer Recovery Studies
Customer Relationship Management (CRM)
Customer Satisfaction Research
Customer Satisfaction Research Companies
D
DMA (Designated Marketing Area)
Data
Data Analysis
Data Analysis Software
Data Archive
Data Cleaning
Data Collection
Data Collection Field Services
Data Conversion
Data Crosstabulation
Data Deck
Data Delivery Tools
Data Entry
Data Mining
Data Processing
Data Processing Services
Data Tabulation Software
Data Use
Data User News
Database Management Software
Database Manager
Day-After Recall
Daytime Population
Decennial Census
Decentralized Research Function
Decision Markets
Decision Support Software
Deductive
Degrees Of freedom
Delphi Technique
Demand Characteristics
Demographic Analysis
Demographic Database
Demographic Profiles
Demographics
Demography
Dendogram
Density
Dependability
Dependency
Dependent Variable
Depth Interview
Descriptive Function
Descriptive Studies
Design Control
Design Flexibility
Desk-Top Research
Deviation
Diad
Diagnostic Function
Diary
Diary panel
Dichotomous Questions
Digitizing
Direct Computer Interviewing
Direct Digital Marketing
Direct Paired Comparison
Directory Database
Disappointment Score
Discrete Choice Modeling
Discrete Variable
Discretionary Income
Discriminant Analysis
Discriminant Coefficient
Discriminant Score
Discriminant Validity
Discussion Guide
Discussion Question
Discussion of Technique
Disguised Observation
Disk-By-Mail (DBM)
Disposable Income
Disproportional Or Optimal Allocation
Disqualifier
Distribution
Distribution Check
Divestiture Studies
Do It Yourself (DIY) Marketing Research
Door-To-Door Interviewing
Double Blind Experiment
Double Blind Test
Double Jeopardy
Double Sampling
Double-Barreled Questions
Dummy Variable
Duplicate Number Validation
Durable Goods
Dyad
Dynamic Systems
E
E-Commerce (Electronic Commerce)
E-Mail Surveys
E-Spread
ESOMAR (Formerly known as the European Society for Opinion and Marketing Research)
Echo Boomers
Econometrics
Editing
Efficiency
Elasticity
Electroencephalogram (EEG)
Electronic Data Processing (EDP) Systems
Electronic Point Of Sale Systems (EPOS)
Electronic Text
Element Sampling
Eligibility Criteria
Eligible Respondent
Empathetic Neutrality
Empirical Research
Employee Opinion Studies
Empty Nesters
Enumeration Districts (EDs)
Epsem Sample
Equivalent Form Reliability
Error Checking Routines
Error Sum Of Squares
Estimate
Ethnic Research
Ethnic Research Providers
Ethnographic Research (Ethnography)
Ethnomethodology
European Chemical Marketing and Strategy Association (ECMSA)
European Federation of Associations of Market Research Organizations (EFAMRO)
European Pharmaceutical Marketing Research Organization (EphMRA)
Evaluate Research
Evaluation Apprehension
Event (Simple)
Exchange
Executive Interviews
Executive Search Firms
Executive Summary
Exhibit
Exit Interviews
Expected Value
Experiencing Focus Groups
Experiment
Experimental Design
Experimental Effect
Experimental Error
Experimental Unit
Exploratory Focus Groups
Exploratory Research
Exponential Smoothing
Expressive drawing
External Validity
External Variables
External stimuli
Extraneous variable
Eye tracking
F
F-Test
Face Validity
Fact
Factor
Factor Analysis
Factor Loadings
Factorial Design
False Accuracy
Family
Fertility Rate
Field
Field Audit
Field Director
Field Experiments
Field Management Services
Field Recruiter
Field Service
Field Work
Filter Question
Final Report
Findings
Finite Population Correction Factor (FPC)
Fixed Field
Fixed Personality Association
Fixed Sample
Focus Group
Focus Group Facility
Focus Group Facility Manager
Focus Group Facility Project Director
Focus Group Moderator
Focus Group Recruiter
Focus Group Recruiting
Focus Group Scheduler
Focus Group Teleconference
Focus Group Transcriptions
Focus Group Videoconference
Focus Group Web Conference
Forced Rating Scale
Forecast
Forecasting (Trends) research
Forms Processing
Frame Error
Frequency
Frequency Distribution
Fresh Participants
Friendliness Effect
Full Group
Full Text Database
Full-Service Marketing Research
Funnel Approach
G
Galvanic Skin Response (GSR)
Generalizability
Generation X
Generation Y
Geocoding (or Geographic Encoding)
Geodemographic Segmentation System
Geographic Information System (GIS)
Geographics
Geometric Study Area
Global focus groups
Goodness of Fit Test
Graphic Rating Scales
Graphics Research
Greenbook®
Grid
Grid Test
Gross Incidence
Gross Income
Grounded Theory
Group Bias
Group Dynamics
Group Interview
Group Quarters Population
Growth Rate
H
HTML Survey
Hadoop
Hall Tests
Halo Effect
Hand Tab
Hard Goods
Hawthorne Effect
Head of Household
Health Care Research
Hedonic Scale
Heteroscedasticity
Hispanic Marketing and Communication Association (HMCA)
Histogram
History
Home Audit
Home-Use Tests
Homogeneous groups
Homoscedasticity
Honorarium
Host/Hostess
Household
Householder
Housing Unit
Humanistic Inquiry
Hypothesis
Hypothesis Test of Proportions
I
Idea futures
Idea generation
Ideation
Image studies
Image tracking
Immigration
Imputed response
In Case You Missed It
In-depth interviews (IDIs)
In-home interview
In-house recruiting
In-house research
In-store research
Incentive
Incidence
Income
Independent Field Director
Independent samples
Independent variable
Inductive reasoning
Industrial research studies
Information markets
Initial refusal
Instrument decay
Instrument variation
Instrumental replication
Integrated Interviewing Software
Intelligent data entry
Interactive Marketing Research Organization (IMRO)
Interactive electronic group research
Interactive voice response (IVR)
Intercept
Internal consistency reliability
Internal database
Internal secondary data
Internal validity
International Association of Service Evaluators (IASE)
International Mystery Shopping Alliance (IMSA)
International interviewing
International research providers
International research studies
Internet focus group
Internet panel
Interpreting services
Interquartile range
Interrater reliability
Interrupted time-series design
Intersection
Interval
Interval estimates
Interval scale
Interview
Interviewer
Interviewer error
Interviewer's instructions
Interviewing service
Interviewing station
Inverted funnel approach
Itemized rating scales
K
Kano Method
Key Verifying
Keypunch
Kinesic Analysis
Kitchen facility
Kolmogorov-Smirnov (KS) Test
Kurtosis
L
Labor Force
Labor Force Participation Rates
Laboratory Experiments
Laddering
Latin Square Design
Leading Question
Legal Research
Lelly Triads
Length of Interview
Level of Significance
Lifecycle Research
Lifestyle Research
Lifestyle Selectivity
Lifestyles of health and sustainability (LOHAS)
Likert scale
Linear Regression Analysis
Listed Sample
Listed Telephone Households
Literal Replication
Literature Search
Living-Room Style
Loaded Question
Location Studies
Logit Model
Long Census Form
Longitudinal Study
Low Incidence Research
Low Incidence Screening
M
M-Commerce (Mobile Commerce)
MAPPing
MCAPI (mobile computer assisted Personal interviewing)
MCAPI software
MCASI (mobile computer assisted self-administered interviewing)
MCASI software
MEG (moderated E-mail group)
MSA (Metropolitan Statistical Area)
Machine-readable data
Mail panel
Mail surveys
Mall intercept interviewing
Mann-Whitney U Test
Mapping
Margin of error
Marginal
Market
Market (category) evaluations
Market Forecasting
Market Research
Market Research Society (MRS)
Market Research Society of New Zealand (MRSNZ)
Market feasibility studies
Market opportunity studies
Market research apps
Market segmentation
Market simulation
Market statistics
Marketing
Marketing Research Association (MRA)
Marketing Research Sales Manager
Marketing Research and Intelligence Association (MRIA)
Marketing concept
Marketing information systems (MIS)
Marketing mix
Marketing research
Marketing research service provider
Marketing research software providers
Marketing research supplier
Marketing strategy
Markov model
Markt Onderzoek Associatie (MOA)
Matched T-test
Matching
Maturation
Maturation error
Mean
Mean deviation
Mean square error
Measure of location
Measurement
Measurement error
Measures of central tendency
Measures of variability
Media marketing areas
Media research
Median
Medical interviewing
Mental model
Merchandising studies
Method specific results
Methodological log
Methodology
Metric scale
Microdata
Midway term
Migration
Millennials
Mini-focus group
Minigroup
Mixed groups
Mobile Market Research (MMR)
Mobile Qualititative
Mobile Survey
Mobile ethnography
Mobility
Mock jury trials
Mode
Modeling
Moderator
Moderator guide
Monadic
Monitor
Mortality
Motivational research
Moving average
Multi-client research
Multi-item scale
Multi-modal methods
Multicollinearity
Multicultural Research
Multidimensional scaling (MDS)
Multiple answers
Multiple choice questions
Multiple cross-sectional design
Multiple regression analysis
Multiple style room
Multiple time-series design
Multipurpose Room
Multivariate analysis
Music tests
Mutually exclusive
Mystery Shopping Providers Association (MSPA)
Mystery shoppers
Mystery shopping
Mystery shopping providers
N
Name development research
Name research
Names of Note
National Center for Professional Mystery Shoppers and Merchandisers (NCPMS)
National Network of State Polls (NNSP)
Natural observation
Net incidence
Neural network
Neuromarketing research
Neutral value
New product research
New venture analysis
Nixie
No-show
Nominal grouping session
Nominal scale
Nominal variable
Non-durable goods
Non-family household
Non-random
Nonbalanced scales
Noncomparative
Nonmetric correlation
Nonmetric data
Nonprobability sample
Nonresponse bias
Nonsampling error
Norm
Normal distribution
Normative data
Nth selection
Null hypothesis
Numeric database
O
OCR (optical character reader)
Objectives
Observation
Observation bias
Observation research
Observation room
Occam’s razor
Occupancy status
Omnibus surveys
On-air testing
On-site interviewing
One-group pretest-post test design
One-on-one
One-shot case study
One-tailed test
One-way frequency table
One-way mirror
Online One-on-one
Online communities
Online focus group
Online focus group (Bulleting board)
Online panel
Online research
Open observation
Open-ended question
Operational definition
Operational replication
Opinion
Opinion poll
Optical scanner
Order bias
Ordinal scale
Ordinal variable
Outliers
Outmigration
Over recruit
Overnight interviewing
P
P-Commerce (Proximity Commerce)
PAPI (paper and pencil interviewing)
PMSA (primary metropolitan statistical area)
Package development research
Packaging testing
Paired comparison
Panel
Panel Manager
Panel study
Paper and Scan Software
Parameter
Parent (underlying) distribution
Parsimony principle
Part worths
Participant
Pearson's correlation coefficient
Penetration
Penetration analysis
People Meter
People reader
Per capita income
Percentile
Perceptual MAPPing
Periodicity
Personal income
Personal interviewing
Pharmaceutical Marketing Research Group (PMRG)
Phenomenology
Photo sort
Physical control
Pilot questionnaire
Pilot study
Placement interview
Point estimator
Point-of-Purchase research
Political polling
Pop-up survey
Population
Population Association of America (PAA)
Population centroid
Population distribution
Population pyramid
Population specification error
Population standard deviation
Positioning
Positioning statement
Post hoc segmentation
Post-test
Poverty
Pre-Recruit interviewing
Pre-experimental design
Pre-recruited central-location test
Pre-teen
Pre-test (Pretest or Pre test)
Precision (lack of)
Prediction markets
Predictive dialing
Predictive function
Predictive markets
Predictive validity
Predictor variables
Prefix
Prerecruits (pre-recruits)
Presentation software
Pricing research
Primary Metropolitan Statistical Area (PMSA)
Primary Purchaser
Primary data
Primary income earner
Primary research
Primary sampling units
Primary shopper
Probability (or density) function
Probability Proportionate to Size (PPS)
Probability distribution
Probability of a simple event
Probability of an event
Probability sample
Probing
Probit model
Processing error
Processing error
Product (sample) pick-up
Product and Service Update
Product concept testing
Product movement data syndicated services
Product placement research
Product positioning studies
Product pricing research
Product prototype tests
Product purchasing studies
Product testing research
Professional Marketing Research Society (PMRS)
Professional respondent
Profile
Program effectiveness studies
Programmatic research
Project audit
Projectability
Projection
Projective
Promotion evaluation studies
Promotional feature benefit analysis
Prompt
Proportional allocation
Proprietary technique
Pseudo research
Psychographic research
Psychological research
Public opinion studies
Puget Sound Research Forum (PSRF)
Pupilometer
Purchase intent scales
Purpose
Q
Q-sorting
Q-spread
Qualified refusal
Qualitative Assistant
Qualitative Research Consultants Association (QRCA)
Qualitative consultant
Qualitative research
Qualitative software
Qualitative variable
Qualitatively Speaking
Quality control
Quantitative research
Quantitative variable
Quartiles
Quasi-experiments
Questionnaire
Questionnaire administration
Questionnaire analysis
Questionnaire design
Quintiles
Quixotic reliability
Quota
Quota sample
R
Race
Random
Random error
Random sample
Random sampling error
Random variable
Random-digit dialing
Randomization
Randomized block design
Range
Rank-order scales (ranking)
Rate
Ratio
Ratio scale
Raw data
Reach (advertising)
Readership
Readership studies
Recall
Recognition test
Recommendations
Recruitment
Referral sample
Refusal
Refusal rate
Regression analysis
Regression coefficients
Regression to the mean
Rejection region
Related samples
Reliability
Repeat rate
Repeat-pairs technique
Replicate
Replication
Report writing services
Repositioning studies
Representative sample
Rescreening
Research Assistant
Research Director/Manager (Client Side)
Research Director/Project Director (At A Research Company)
Research Industry News
Research agency
Research client
Research communities
Research company
Research design
Research question
Research report
Researcher SourceBook™
Residual
Residual error
Respondent
Respondent Fee
Respondent level data
Response bias
Response latency
Response rate
Response style
River Sample
Role playing
Rotation procedure
Rule
Rustbelt
S
SAQ (self-administered questionnaire)
SIC (standard industrial classification)
Salience
Sample
Sample control
Sample definition
Sample distribution
Sample population
Sample size
Sample space
Sample specific results
Sample unit
Sampling
Sampling company
Sampling distribution of the proportion
Sampling distribution of the sample means
Sampling distribution of the sample statistic
Sampling error
Sampling fraction
Sampling frame
Sampling interval
Sampling software
Satisficers
Scale
Scaled-response questions
Scanner panel
Scanning
Scatter diagram
Scientific method
Screener
Screening
Second lifetime value (SLTV)
Secondary analysis
Secondary data
Secondary research
Sectional center facility (SCF)
Segment
Segmentation studies
Selection
Selection bias
Selection error
Selective perception
Selective research
Self-administered survey
Self-selection bias
Semantic differential
Semiotics
Sensory research
Sentence and story completion
Sequential testing
Serial effect
Serious games
Service quality measurement (SQM)
Services
Sex ratio
Shopper insights
Shopper patterns
Short census form
Sigmoid curve
Sign-out sheets
Significance level
Significance test
Significant difference
Simple random sample (SRS)
Simulated sales test
Simulated test market (STM)
Simulation studies
Single-number research
Site selection analysis
Skewed distribution
Skip pattern
Smiling face scale
Snowball samples
Social Media Listening
Social Media Mining
Social Media Scraping
Social desirability bias
Social grade
Social indicator
Social media analytics
Social media marketing
Social research
Society Of Competitive Intelligence Professionals (SCIP)
Socio-economic groups
Soft Goods
Software Review
Solomon four-group design
Spearman rank-order correlation
Spec Writer/Programmer
Spec writing
Spec writing-CAPI
Spec writing-CATI
Spec writing-Web
Special Markets
Specialized service or support firms
Specifications
Split-half technique
Spontaneous awareness
Spurious correlation
Stability
Standard Metropolitan Statistical Area (SMSA)
Standard deviation
Standard error
Standard normal distribution
Stapel scale
Starting point
State data center
Static-Group Comparison
Statistic
Statistical analysis
Statistical analysis service providers
Statistical control
Statistical inference
Statistician
Statistics
Stochastic fancy
Store audit
Store control tests
Store simulation studies
Strata
Strategic marketing
Strategic partnering
Strategy research
Stratified random sample
Structured observation
Stub
Sub-block
Sub-sample
Subject
Subjective question
Sum of squares due to regression
Sunbelt
Supervisor's instructions
Surrogate Error
Surrogate information error
Survey
Survey Monitor
Survey design & analysis software
Survey objectives
Survey research
Synchronic
Syndicated research
Syndicated service research firms
Systematic sample
Systemic error
T
T-Scope research
T-commerce (Television commerce)
T-distribution
T-test
TURF analysis software
Tab
Tab houses
Table of random digits
Tabulate
Tabulation
Tabulation software
Tachistoscope (T-scope)
Target population
Taste tests
Technology commercialization
Telephone Facility Manager
Telephone Interviewing Facility Supervisor
Telephone areas
Telephone focus groups
Telephone interviewing
Telephone interviewing facility
Telephone number look-ups
Telephone panel
Telephone sample
Telephone/Mail/Telephone studies
Television market
Temporal sequence
Temporary population
Terminate
Termination rate
Test Create
Test kitchen
Test market
Test statistic
Test-retest reliability
Testimonial interview
Testing effect
Tests of significance
Text Analytics
The Australian Market and Social Research Society (AMSRS)
Theater test
Thematic maps
Theory
Theory-construction diary
Third-person techniques
Time series analysis
Time use survey
Top box score
Top-of-mind awareness
Topic guide
Topline report
Total error
Touch tone aided telephone interviewing (TATI)
Touch-tone data entry (TDE)
Tracking
Trade Audit
Trade Talk
Trade area
Trade surveys
Trade-off analysis
Traffic counters
Traffic studies
Training
Transcribing
Transcript
Transcription services
Transferability
Translation services
Travel and Tourism Research Association (TTRA)
Treatment
Trend Data
Triad
Trial rate
Triangulation
Trimmed mean
True experimental design
Tweenager
Two-tailed test
Two-way focus groups
Type I error (A error)
Type II error (B error)
U
U-Commerce (Universal Commerce)
Unaided awareness
Unaided recall
Unbalanced scale
Unbiased estimator
Unbiased questions
Unbiased samples
Undercoverage bias
Undisguised observation
Unforced rating scale
Unidimensional scaling
Union
Unipolar
Unit of analysis
Univariate data set
Univariate techniques
Universe
Unstructured observation
Unstructured questions
Unstructured segmentation
Urban population
Urbanized areas
Usability Professionals' Association (UPA)
Usability lab
Usability testing
Usage studies
User Image
V
V-Commerce (Voice Commerce)
Validation
Validity
Van Westendorp Price Sensitivity Model
Variability
Variable
Variance
Variation
Venn diagram
Verbatim
Verified data
Verifying 100%
Verisimilitude
Video focus groups
Videoconferencing
Viewing facility
Viewing room
Virtual environments
Virtual group
Virtual markets
Virtual reality (VR)
Visualization analytics
Voice pitch analysis
Voluntary response bias
W
War Stories
Warranty card analysis
Wave
Web bug
Web interviewing
Web interviewing software
Web site evaluation
Web survey
Webcam interview
Webcast
Webconferencing
Weighted sample
Weighting
Wholesale audit
Wilder effect
Winsorized sample
Wireless device interviewing
Wireless devices software
Word association tests
Word-of-mouth research
Working phone rate
World Advertising Research Center (WARC)
World Association for Public Opinion Research (WAPOR)
Write-down