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AI-fabricated studies: A wake-up call for B2B research integrity

Latest ArticlesView More ›

The effects of AI on streaming: Opportunities for brand growth Quirk's Chicago 2025 takeaways: AI, insights innovation and impact The future of synthetic respondents in the insights industry 2025 The Quirk's Event Chicago Shared Presentation Documents How to integrate digital innovation into your brand experience The future of retail: What the rising consumer adoption of AI means for the retail industry Understanding and navigating the evolving insights job market Leveraging patient voices to transform health care provider insights into business impact

Data Quality View More ›

The future of marketing research in Central America
The value of human transcription
The future of synthetic data is multicultural
An open letter to the insights industry 
on data fraud

Generation Z View More ›

The value of attending marketing research industry events
Winning the inheritance race: Using segmentation to navigate the great wealth transfer Alone but not lonely: Three things we can learn from Gen Z Insights on employee satisfaction, tech adoption and workplace wellness programs

Artificial Intelligence / AI View More ›

The future of retail: What the rising consumer adoption of AI means for the retail industry
Trade Talk: Talking AI and 
GLP-1 in LA
AI for insight teams: Start small, scale smart, stay human
Understanding and navigating the evolving insights job market

Virtual Sessions View More ›

quantilope Virtual Session: Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis
Key Lime Interactive Virtual Session: The Consumer Reset: Creating Trustworthy Digital Experiences Amid Shifting Expectations
EyeSee Virtual Session: Shaping Pack Redesign with AI Insights: Kellanova Case 
Collage Group Virtual Session: Brand Growth in the New Era: How to Evolve Inclusive Marketing and Futureproof your Brand

Upcoming EventsView More ›

Apr 23 Go-to-Market Alliance 2025 Go-to-Market Alliance
Apr 23 Pharma Market Research Conference Europe 2025 Pharma Market Research Conference
Apr 23 Pharma CI Europe Conference & Exhibition 2025 Pharma CI Conference and Exhibition
Apr 29 CMO Summit Silicon Valley 2025 CMO Alliance
Apr 29 Customer Service & Experience West 2025 Reuters Events
Apr 29 Symposium on Data Science & Statistics 2025 American Statistical Association (ASA)
Apr 30 IIEX North America 2025 GreenBook
May 01 MREF Race Around the World for Education The Marketing Research Education Foundation (MREF)
May 07 The Quirk's Event – London 2025 Quirk's Media
May 07 CDAO Sydney 2025 Corinium Global Intelligence

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