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The rule of seven for researchers: Making insights stick

Latest ArticlesView More ›

Bringing value: Ferrara’s insight and analytics team becomes invaluable Targeted surveys vs. ad hoc surveys: What are they and how are they different? Marketing Research - Research War Stories 2025 3 insights from marketing research professionals in 2024 Unlocking opportunities in women’s sports: Growth, fandom and marketing insights The rule of seven for researchers: Making insights stick Researching coily and curly hair care: Insights help Delta Faucet Company tap new market Names of Note December 2024

Qualitative Research View More ›

The key differences in medical vs. consumer qualitative research reports

Storytelling in research: How to gain insights from the hidden truths in our stories

Optimizing qualitative research: How situational factors affect consumer behavior

Redefining expertise in qualitative marketing research

Artificial Intelligence / AI View More ›

AI and marketing research: Treating AI as an assistant, not a replacement

Trade Talk: The threats and promises of technology

AI's impact on market research: What to expect in 2025

AI & Insight Innovations Protobrand’s Brand Trackers: Powered by AI + Behavioral Science Knit: Introducing "Researcher-Driven AI" to the Insights World