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How one research agency navigated the challenges of automation

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Marketing Research Industry News July 2024 Names of Note July 2024 Bridging the gap between price communication and pricing strategy Capturing consumer insights: FMCG product sampling and event marketing Leveraging marketing research translations: Transforming local insights into actionable global strategies Work and play: Collage and data visualization The journey to authentic allyship between people and brands How one research agency navigated the challenges of automation

Consumer Research View More ›

Study looks at how German citizens are using collective action to reclaim a sense of agency

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Authentic allyship: Supporting the LGBTQ+ community beyond Pride Month

Tips for attracting diverse talent to customer insights How hype analysis lets companies find value in customer excitement Researchers, are you fluent in memes and emojis? 💬

Artificial Intelligence / AI View More ›

Trade Talk: Oy, AI

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Keeping up with AI: How artificial intelligence is used in content creation

Can researchers bring segments to life with AI chatbots?

Qualitative Research View More ›

Democrats' messaging challenges: Two fundamental misunderstandings

Younger qualitative researchers struggle to find their place in a post-pandemic world

Transcending borders with human-centric qualitative research

Protecting qualitative research from participant deception The future of empathy: How researchers can benefit from chatbots 4 marketing research trends that will shape 2024