THE BEST, BRIGHEST AND BOLDEST IN MARKETING RESEARCH

Qualitative Research

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Consumers' patience for advertising is thinner than brands think

Qualitatively Speaking: Remote interviews aren’t broken; our approach to them is

What Hispanic research can teach us about the AI era

Qualitative researchers need to adjust

Survey Research

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What makes a respondent trustworthy?

Trade Talk: A healthy skepticism toward AI’s promises

Are we asking shoppers the wrong questions?

• Before You Go: 10 minutes with Sarah Haftings, Shurtape Technologies
• Why telephone surveys are emerging as a 
reliable tool in a digital-first world
• Agile Research 2026

Consumer Research

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AI search is changing how consumers discover and choose brands

Does retail innovation need a new workflow?

What AriZona iced tea teaches us about price anchoring and consumer expectations

The responsibility of insights leaders in an AI-accelerated world

Virtual Sessions

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Knit Virtual Global session: Not all synthetic data is created equal: What actually matters when evaluating a synthetic research partner

Listen Labs Virtual Session: Touching grass at scale: How Headway scales the voice of the user

Voxpopme Virtual Session: From quick bites to strategic bets: How Mars and OLLY turn insights into confident decisions

quantilope Virtual Session: What happens when your AI actually understands research methods