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How Verizon furthered its customer understanding through the integration of market and user research

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Fighting it out: Igniting debate for passionate inquiry and richer consumer insights Death by a thousand routine hiccups Everyone’s Chasing AI, but the Winners Aren’t Leaving Their Customers Behind How Verizon furthered its customer understanding through the integration of market and user research Testing what works: MaxDiff and dynamic message bundling AI meets System 1: Virtual personas and synthetic data Marketing Research Industry News October 2025 Names of Note October 2025

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When Insights Lie Dormant – How Enterprises Can Revive Unused Data Through Better Storytelling

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