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Designing research and marketing that work for more people Patients are bringing AI into the exam room Insights from Sawtooth users and Quirk’s articles on AI’s impact on researchers Data Use: Using internal consistency measures to find bad survey data Quick Take: AI can accelerate research but it can’t replace expertise Survey Monitor July/August 2026 Trade Talk: What researchers want from their vendors Before You Go: 10 minutes with Susan Paul, Sheridan College

AI Persona View More ›

Patients are bringing AI into the exam room

Beyond speed: Is AI becoming better at detecting emerging change?

Qualitative researchers need to adjust

5 questions every team should ask before using an AI persona

Data Quality View More ›

Data Use: Using internal consistency measures to find bad survey data

Is your AI persona hallucinating?

Fraud detection is only as good as its ability to learn

Data confidence: Defining trust and quality in modern research Rethinking bias: Why marketing research needs radical transparency Why what consumers say rarely explains what they do