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Why technical defenses alone no longer  protect data integrity

Latest ArticlesView More ›

The 2026 State of Insights: The Return to Impact Biometric verification risks undermining data quality in a diverse America Should brands step up on mental health? U.S. consumers say yes Work and Play: Live storytelling events, story basics and scheduling Rethinking bias: Why marketing research needs radical transparency Keeping pace with real consumers in a transforming landscape Data quality in B2B marketing research Knit Virtual Session: AI didn’t write this story: How researchers use AI to unlock human truths in real research

Qualitative Research View More ›

Deprivation in qualitative research: A case for bizarre provocations of loss

Work and Play: Mixed-media collage and seeing what goes together

Participant fraud in qualitative research: A wake-up call

How to conduct successful in-home visits

Data Quality View More ›

Rehearsing the future: Why simulations leave synthetic data behind

Rep Data: Tech-Enabled Fraud Is Already Here And Better-Looking Than You Might Think

Toluna: AI and the New Rules of Innovation Research

Insight discovery: The future is moving from automation to exploration Quick Take: Why the real research risk isn’t AI, it’s us Study examines mobile respondent quality