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Wellness revolution: Holistic health in 2024

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Redefining expertise in qualitative marketing research AI & Insight Innovations Inclusive approach to transport safety: How one agency was able to make an impact on the safety of autonomous vehicles 5 field management tips: How to efficiently run your qualitative marketing research Names of Note September 2024 Marketing Research Industry News September 2024 Connecting with Gen Z: How to successfully adopt AI Seeing through various lenses: The power of diverse perspectives in marketing research

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Enhancing the virtual backroom experience

Work and Play: Juggling, joggling and seeing patterns

Strategic participant recruitment: How to find the best qualitative research participants

5 tips for conducting focus groups with hard-to-reach audiences The future of empathy: How researchers can benefit from chatbots 4 marketing research trends that will shape 2024

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Navigating AI, Innovation and Human-Centric Insights

InsightFarm: Co-Creation: AI Prompt Approaches that Work!

Harnessing AI: Marketing researchers are the new power players in business

Q Report respondents opine on AI,  pain points and future plans

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Seeing through various lenses: The power of diverse perspectives in marketing research

How Philips Accelerated Portfolio Optimization for its Oral Health Care Range

A Deeper Dive into the Spirits Category

How does a country’s cultural profile influence consumer responses to new products? Suzy: Trackers as a Building Block to Developing Comprehensive and Successful Business Strategy Capturing consumer insights: FMCG product sampling and event marketing