The market research salary and compensation survey is based on data gathered from an invite-only online survey sent to pre-qualified marketing research subscribers of Quirk’s. 

The survey was fielded from June 22 to July 18, 2022. In total there were 1,799 respondents. We received 677 usable surveys from client-side researchers (corporate market research) and 966 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 2.28 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

Overall compensation for end-client/brand research and insight professionals was up 14.1%. Compensation for suppliers of research was up 11.3%.

Corporate/Brand (end-client) Research Job Titles


Count
Base
Bonus
Div.*
Other*
Total
Owner / Partner
<10
$142,000
$7,143
$14,286
$2,714
$166,143
President / CEO / COO
<10
$143,000
$4,250
$3,000
$17,250
$167,500
Senior Vice President or Vice President
49
$201,265
$49,796
$24,327
$4,122
$279,510
Market Research Director/Senior Dir.
186
$160,387
$30,081
$17,011
$3,656
$211,134
Market Research Manager
151
$118,166
$12,603
$5,848
$2,921
$139,536
Account Executive/Manager
<10
$60,667
$2,000
$0
$667
$63,333
Customer Insights Manager
61
$110,984
$14,016
$1,770
$1,672
$128,443
Director of Marketing
<10
$142,000
$21,111
$22,000
$222
$185,333
Marketing Manager
<10
$116,000
$4,600
$4,000
$2,000
$126,600
Brand Manager or Product Manager
<10
$103,667
$11,667
$0
$0
$115,333
Communications Director/Manager
0





Project Manager
<10
$80,833
$6,833
$11,667
$8,167
$107,500
Business Development
<10
$89,333
$31,333
$11,667
$4,000
$136,333
Senior Research Analyst
53
$98,660
$5,736
$6,792
$2,208
$113,396
Research Analyst
28
$69,179
$3,750
$429
$750
$74,107
UX Researcher
16
$128,063
$12,750
$7,438
$2,000
$150,250
Business/Market Analyst
<10
$81,375
$3,000
$625
$7,625
$92,625
Statistician
0





Data Scientist
<10
$87,750
$750
$0
$3,000
$91,500
Research Assistant
<10
$42,000
$0
$0
$0
$42,000
Sales/Account Representative
<10
$51,667
$5,000
$8,333
$4,000
$69,000
Administrator Coordinator
<10
$34,333
$1,667
$1,333
$1,333
$38,667
Consultant
<10
$115,375
$1,750
$4,625
$5,000
$126,750
Other
22
$112,227
$13,364
$6,727
$409
$132,727
Mean
633
$130,942
$19,300
$10,256
$2,995
$163,493

For additional end-client/brand cross tabs click here.


Marketing Research / Insight Company Job Titles


Count
Base
Bonus
Div.*
Other*
Total
Owner / Partner
154
$143,636
$28,214
$25,344
$8,136
$205,331
President / CEO / COO
59
$182,475
$35,763
$40,966
$5,864
$265,068
Senior Vice President or Vice President
198
$162,955
$42,242
$10,232
$1,116
$216,545
Director of Research
91
$110,011
$10,681
$5,571
$3,044
$129,308
Group Head / Manager
26
$122,269
$14,769
$1,654
$962
$139,654
Operations Manager
15
$84,133
$7,200
$333
$1,867
$93,533
Senior Project Director / Manager
59
$92,593
$4,305
$729
$881
$98,508
Project Director / Manager
39
$80,256
$4,462
$3,923
$3,718
$92,359
Senior Research Analyst
22
$76,000
$3,864
$1,909
$91
$81,864
Research Analyst
13
$65,231
$2,154
$1,231
$1,154
$69,769
Data Scientist
<10
$123,833
$3,333
$0
$0
$127,167
Statistician
<10
$63,000
$3,000
$10,000
$0
$76,000
Business Development
17
$76,765
$29,882
$19,118
$941
$126,706
Senior Research Associate
23
$79,217
$2,696
$522
$217
$82,652
Research Associate
12
$55,000
$3,250
$167
$167
$58,583
UX Researcher
<10
$115,000
$10,000
$5,000
$500
$130,500
Panel Manager/Procurement
<10
$88,375
$5,125
$0
$625
$94,125
Field Manager / Director
12
$86,500
$5,167
$1,417
$0
$93,083
Field Associate
<10
$119,000
$7,000
$0
$0
$126,000
Facility Manager
<10
$71,000
$0
$2,000
$0
$73,000
Marketing / Communication Manager
22
$87,682
$4,273
$7,909
$500
$100,364
Sales Director
23
$109,696
$39,957
$10,609
$435
$160,696
Sales Representative
12
$105,750
$54,417
$4,833
$167
$165,167
Account Manager
20
$70,550
$6,350
$450
$250
$77,600
Administrator / Coordinator
<10
$50,000
$0
$0
$0
$50,000
Other
35
$79,143
$7,771
$2,314
$2,800
$92,029
Mean
873
$123,126
$22,513
$11,580
$2,885
$160,104

For additional supplier cross tabs click here.


*Bonus was defined as bonus or commission for 2021 in U.S. dollars.

*Dividends defined as compensation in the form of dividends, stock options or profit sharing in U.S. dollars for 2021.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in U.S. dollars.