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Results for “One On One”
Total: 6576
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Why B2B marketing research is essential to positioning offers on value vs. price
Editor’s note: Julia Cupman is vice president of B2B International, a business-to-business market research agency, New York. The past decade has been challenging for business-to-business marketers in North America. The worldwide financial crisis, low-cost Asian competition and the rise of ...
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How Marriott International tapped mobile research to get feedback on enhancements to its mobile site
Shared expectations and awareness of the technique’s strengths and weaknesses helped Marriott get the most out of a mobile survey of users of its Marriott Mobile site. The results augmented data gathered from a host of other sources to give a fuller look at the user experience.
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Assessing the impact of study design and other factors on determinations of health plan satisfaction drivers
Blue Cross Blue Shield of Maine (BCBSM) used statistical models to determine the key drivers of satisfaction. This article discusses what BCBSM learned - points any organization should consider when designing a relevant and actionable customer satisfaction program.
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Make new trends but keep the old: Researchers reflect on TMRE programming
At The Market Research Event 2011 (TMRE) earlier this week I had the pleasure of attending over a dozen sessions and keynote speeches and, quite frankly, I was wowed by the programming. Working at a magazine that’s been around for ...
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Pitney Bowes places a premium on soliciting and acting on customer feedback
Using the practices of Pitney Bowes as examples, the authors argue that buyers of business-to-business products and services can learn a lot about a vendor by examining how it measures customer satisfaction.
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Insights from Sawtooth users and Quirk’s articles on AI’s impact on researchers
Sawtooth’s Bryan Orme offers tips for navigating the way forward with AI, from current views and applications of AI to its effects on training future researchers and setting departmental budgets.
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Researchers Around Asia Are Switching to Online: Experts Weigh in on the Effects of COVID-19
Holden Research conducts an ongoing survey among researchers around the APAC region to understand the effects of COVID-19 (Coronavirus). The research work explores the general societal impact, the impact on research business operations and the perspective on how the pandemic now will shape the research industry around the region now and in the future.
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When your consumers are talking online, here are some tips on how to listen
User-generated content is everywhere these days. But how do you make sense of the chatter? One successful approach outlined by the author is to analyze what’s being said and use the findings as a springboard for more rigorous research.
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An overview of global Web adoption rates and their impact on online research
As Internet adoption rates grow throughout the world, online research is becoming more and more viable. Still, each country presents various obstacles and the authors provide a country-by-country breakdown of penetration rates and offer notes and a go/no-go verdict on conducting Web research in the various regions.
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Researchers weigh in on the past 25 years and opine on the next
Research veterans give their views on what the industry’s done right - and wrong - over the past decades and what we can expect the future to hold.
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Trade Talk: Snow or no snow, the show must go on
Quirk's Editor Joseph Rydholm reflects on his time at the Advertising Research Foundation’s annual convention in New York.
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The top UX trends for 2025: The importance of focusing on real users
Stop chasing every new trend. At the end of the day, UX is about understanding where your audience is coming from and creating products and content that speaks to them.