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Results for “One On One”

Total: 6576

  1. article

    Queue Bits: Working Americans take vacation days to catch up on sleep

    Marketing research and insights news and information. This issue's keywords: Americans and vacation; culture; back-to-school; coupons; housing market

  2. article

    Consumer Electronics Association uses online qualitative to get the 411 on kids and their phones

    A week-long online study, in which respondents used blogs to record their phone usage and related experiences, helped the Consumer Electronics Association see how important cell phones are to pre-teen and teenaged kids.

  3. article

    Instant access: Polling machines give Oakland hospital a quick read on patient satisfaction

    Kaiser Permanente Hospital used Opinionmeters to gather patient satisfaction information and employee surveys.

  4. article

    Exploring the shift in health care provider roles and the effects on marketing research

    Even before COVID, there were concerns about a physician shortage. Today the problem is only made worse by stress, burnout and health care providers leaving the field. With all these shifts in the health care industry, how is health care marketing research changing? An ongoing research study by Intellus Worldwide looks at the changes to health care provider roles and the ever-changing pharmaceutical marketplace to learn more.

  5. article

    When it's time to pitch new business, Ammirati Puris Lintas depends on videoconferenced focus groups

    Ammirati Puris Lintas uses videoconferencing for qualitative research, particularly to win new accounts. This article discusses how videoconferencing is used and how use of the resource is expanding across the globe.

  6. article

    Researchers continue making their feelings known in part II of a report on the 2007 Confirmit Market Research Software Survey

    The authors report on researchers' views of and plans for mixed-mode research, their sources of sample, their preferred distribution modes and what kind of analysis and reporting capabilities they hope software makers will offer them in future releases.

  7. article

    Satisfying no longer: Part I: Satisfaction research needs to return to focusing on the customer

    In part one of a three-part series, the authors outline how satisfaction measurement has gone wrong. What started as a well-intentioned, customer-focused endeavor has in many instances become an exercise that is more concerned with, and subject to corruption by, corporate needs.

  8. article

    By the Numbers: Using ANCOVA to gauge the impact of demographic differences on satisfaction

    In instances where surveyed groups may have a known history of responding to questions differently, rather than using the traditional method of weighting to address those differences, analysis of covariance (ANCOVA) can be employed. ANCOVA looks at the correlation between a dependent variable and the covariate independent variables and removes the variability from the dependent variable that can be accounted for by the covariates.

  9. article

    By the Numbers: Net Promoter Score (NPS) is not the only number to rely on

    The author argues that a high Net Promoter Score isn't always a sign of success.

  10. article

    University of Michigan Medical Center turns to usability testing to fine-tune an informational Web Site on colorectal cancer

    The University of Michigan Medical Center conducted focus groups in its development of a Web site about colorectal cancer.

  11. article

    dig Virtual Session: No agency, no survey, no wait: Tapping into the world's largest focus group on social

    Surveys, a great method for some research projects, do not always get to the heart of the problem because you need to know the questions to ask before sending a survey. In a Quirk’s Virtual Sessions – DIY Research presentation on September 24, 2026, a speaker from dig suggested a way to fix this drawback of surveys.

  12. article

    Is storytelling in marketing research more than just a fad?

    Two researchers – one on the client side, one on the vendor side – engage in a spirited back-and-forth on the merits of storytelling.