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Results for “One On One”

Total: 6578

  1. article

    Celebrating diversity and open-mindedness

    On November 19, 2025, Olson Zaltman was named winner of the Best Place to Work award during a virtual celebration. Olson Zaltman has created a diverse team built around a set of core values that is the foundation for the workplace environment.

  2. article

    EyeSee Virtual Session: Shaping Pack Redesign with AI Insights: Kellanova Case

    On March 12, 2025, during the Quirk’s Virtual Sessions – Consumer Reset series, EyeSee presented with Kellanova. The presentation went into the pack redesign process the two organizations did together with predictive eye-tracking.

  3. article

    quantilope Virtual Session: Lessons Learned from Two Years of Generative AI in Market Research

    On January 30, 2025, quantilope sponsored a session in the Quirk’s Virtual Sessions – AI and Innovation series. The presenters from quantilope explained the lessons they learned from the last two years of gen AI in market research and developing the company’s AI copilot.

  4. article

    quantilope and Melitta Group Virtual Session: Fab-brew-lous Collaboration: Product Innovations from the Melitta Group

    On April 17 quantilope and Melitta Group presented during the Virtual Session – Research Collaboration series. The two speakers shared how their collaboration resulted in Melitta reducing risk and uncertainty in product development.

  5. article

    Verizon Virtual Session: Accessibility in Research: It Takes a Village

    On April 17, 2024, Verizon spoke about accessibility and the consortium they are a part of during Quirk’s Virtual – Research Collaboration series. Read the transcript or watch the recording to learn best practices for accessibility in your research and about the Accessible Insights Consortium in this article.

  6. article

    Democrats' messaging challenges: Two fundamental misunderstandings

    Reflecting on historical and recent electoral successes and failures, James Forr critiques Democratic messaging, urging a reassessment of consumer research and communication strategies.

  7. article

    How good research can help resolve the brand purpose conundrum

    Thoughts on the value of understanding consumers’ views of corporate social responsibility efforts.

  8. article

    How brands can capture the interest of Generation Z

    Tips on connecting with a young cohort that came of age during a financial crisis, a pandemic and the threat of world war.

  9. article

    Taking steps toward marketing optimization

    Staying on top of marketing competition can lead to a higher ROI. Obtaining high quality data, analyzing your marketing performance and making needed adjustments are all ways to better your marketing optimization.

  10. article

    Can you hear me now?

    Thoughts on the value of letting respondents know we are listening to - and hearing - them.

  11. article

    Predicting consumer behavior when it’s hard to predict anything

    Focusing on the three needs states – belong, rebel and discover – in your research and strategic development can equip your business to handle the unpredictable future.

  12. article

    Understanding consumers with modern segmentation techniques

    Focusing on segments and using modern segmenting techniques can help ensure companies know their customers and marketing dollars go where needed.