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Results for “One On One”

Total: 6578

  1. article

    Moving a telephone survey to the Web

    Based on a case study of a Fortune 500 telecom company, the article outlines the difficulties of moving a phone survey to the Web. Specific tips are offered, including paying close attention to sampling, running a parallel test, and keeping questionnaires brief.

  2. article

    Tailor your research to match women’s requirements

    Focuses on designing the research process to enhance your efforts to market to women.

  3. article

    A study of non-response patterns

    Based on results of an analysis of e-Rewards panel data, the authors explore non-response bias and discuss its effects.

  4. article

    Respondents react well to broadband-based research approach

    Reports on the findings of a study of the testing of TV commercials with consumers who have a broadband Internet connection.

  5. article

    How pharma can use mobile to boost clinical trial participation

    Based on data from a research study regarding using mobile health technology to strengthen the physician-patient connection, specifically regarding clinical trials, the author offers four tips to improve the health care experience.

  6. article

    Make a splash! A quick look at the waves of market innovation

    Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.

  7. article

    Spanish-language advertising boosts loyalty

    Based on findings from 900 telephone inter­views with randomly-selected Spanish-dominant female shoppers, this article discusses the success of Span­ish-language advertising efforts in the U.S. and opportunities for expansion.

  8. article

    Trade Talk: Direct mail a direct line to Hispanics

    Reports on a study by Vertis Communications which showed that Hispanic consumers show higher response rates to direct mail than non-Hispanics.

  9. article

    Trade Talk: A look at our new look; going ethno in San Fran

    Background on the redesign of Quirk’s and a summary of highlights from the ethnographic research-related programming at the 2004 IIR Market Research Event.

  10. article

    Are you collecting too much information in your 'voice of the customer' process?

    Building on the January 1999 article “’Voice of the Customer’ Disconnects Still Exist in Most Companies,’” this article addresses fundamental shortcomings in the design of the VOC process.

  11. article

    So you want to be a service leader . . .

    Focusing on customers is a critical factor for success. This article discusses the importance of developing a customer focus, providing a series of questions organizations must ask to become a service leader.

  12. article

    The need for customer satisfaction research will continue to grow

    Spending on customer satisfaction research by American industry has grown tremendously in recent years. This article discusses this growth and indications that the need for customer satisfaction will continue to grow.