The Social Side of Research
Ideas and insights on MR from around the Web
Comments have been edited for clarity and brevity.
What "strange" thing gives a good indication of consumer preferences?
Posted by Brian Monger in Consumer Insights Interest Group
Sometimes something as simple as a dessert order at a restaurant can tell you all you need to know about a consumer's ideology. Dr. Monger asks researchers what other sneaky, creative questions they use to understand consumers better.
"How they dress up." - Sabina Anand
"How people greet and mingle in a social settings." - Dr. S D
"Do you prefer lake or sea for summer holidays?" - Rok Okorn
Most effective way to frame pricing questions in qualitative research
Posted by Lisa Brown in QRCA Qualitative Research Discussion
One moderator shares her experience of trying to get consumer reactions to a proposed retail price while avoiding the predictable "I'd rather it was less expensive" reaction. She asks other qualitative researchers how they effectively capture meaningful learning as it pertains to price.
"I've used the Van Westendorp elasticity model." - Tom Rich
"Pricing - especially if it's a highly competitive market - is better left to quant..." - Charles Coulton
"I call it the Three Bears pricing method." - Kathy Flament
What online survey platform do you use?
Posted by Nhia Yang in Market Research Professionals
In search of a new online survey software platform, Yang asks for recommendations from his peers.
"I use iPerceptions. Its free, easy and works with WordPress." - Art McCarty
"We have a very pricey license with Qualtrics but find the functionality is worth it." - Carol Phillips
Most valuable session from The Market Research Event (TMRE) 2013
Posted by Mike Swiontkowski in The Market Research Event
One TMRE presenters asks researchers what one session, outside of the keynotes, they learned the most from in Nashville last month. This discussion is just getting going so weigh in now!
"Yours, Mike! Thanks again." - Kate Degnan
"Enjoyed the session given by @RandallJanisch from Ford Motor Company." - William Callanen