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Latest ArticlesView More ›

How to conduct customer feedback analysis The Power of Video: Why to Add Video to Your Quantitative Research How Colgate-Palmolive Grew Share of the At-Home Teeth Whitening Market 2x by Uncovering Category Barriers Work and Play: Thanksgiving dinner and fun along the way Measuring impact: How to refresh and reimagine trackers using a proven framework Can marketing researchers embrace AI while balancing sustainability goals? Enhancing shelf visibility: AI and marketing research How organizations can fight employee burnout

Qualitative Research View More ›

5 field management tips: How to efficiently run your qualitative marketing research

Seeing through various lenses: The power of diverse perspectives in marketing research

Integrating conversational AI into qualitative research processes

5 tips for conducting focus groups with hard-to-reach audiences The future of empathy: How researchers can benefit from chatbots 4 marketing research trends that will shape 2024

Artificial Intelligence / AI View More ›

Connecting with Gen Z: How to successfully adopt AI

InsightFarm: Co-Creation: AI Prompt Approaches that Work!

Harnessing AI: Marketing researchers are the new power players in business

How AI can actually make research more  people-centric

Consumer Research View More ›

Seeing through various lenses: The power of diverse perspectives in marketing research

How Philips Accelerated Portfolio Optimization for its Oral Health Care Range

A Deeper Dive into the Spirits Category

How does a country’s cultural profile influence consumer responses to new products? Suzy: Trackers as a Building Block to Developing Comprehensive and Successful Business Strategy Capturing consumer insights: FMCG product sampling and event marketing