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Q Report respondents opine on AI,  pain points and future plans

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How does a country’s cultural profile influence consumer responses to new products? Enhancing the virtual backroom experience How to use laddering to uncover the emotions surrounding B2B jobs to be done How AI can actually make research more  people-centric Researchers are experienced and satisfied with current organizations, positions Quick Take: 12 grapes on  New Year’s Eve Q Report respondents opine on AI,  pain points and future plans Trade Talk: At 2024 Quirk’s Events, quality ruled the dais

Qualitative Research View More ›

Enhancing the virtual backroom experience

Work and Play: Juggling, joggling and seeing patterns

Strategic participant recruitment: How to find the best qualitative research participants

5 tips for conducting focus groups with hard-to-reach audiences The future of empathy: How researchers can benefit from chatbots 4 marketing research trends that will shape 2024

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How AI can actually make research more  people-centric

InsightFarm: Co-creation: AI prompt approaches that work!

Keeping up with AI: How artificial intelligence is used in content creation

Trade Talk: Oy, AI

Consumer Research View More ›

Before You Go: 10 minutes with Lorin Drake, Publix Super Markets

Are consumers really irrational?

A Deeper Dive into the Spirits Category

Tips for attracting diverse talent to customer insights Suzy: Trackers as a building block to developing comprehensive and successful business strategy Capturing consumer insights: FMCG product sampling and event marketing