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Will ChatGPT replace your consumer insights team?

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Connecting with the Asian American community: Insights for marketing researchers and brands Research insights: Understanding 'greedflation' and its impact on consumers Five tips for designing a focus group screening questionnaire Five reasons to choose a career in marketing research Striking a chord: Advertisements resonate differently across audio and video Names of Note May 2023 Marketing Research Industry News May 2023 Momentive Webinar: The Future of Work: Data’s Role in Powering Decision-Making

Artificial Intelligence / AI View More ›

ChatGPT and its impact on marketing research
Trade Talk: I’m already sick of ChatGPT Will ChatGPT replace your consumer insights team? Seeing the forest for the trees: Guiding AI’s role in the research process and business strategy

Qualitative Research View More ›

Qualitative research: The power of visual intelligence
Where’s the designated Black consumer market research?
The measure of brand strategy
Qualitatively Speaking: M&Ms not included: making the most of virtual qual

Data Analysis View More ›

Predictive analytics: Its benefits and the role it plays in customer intelligence

How to conduct correlation analysis with Microsoft Excel’s Data Analysis ToolPak The advantages of concept testing with surveys Before You Go: 10 minutes with Mohamed Hassen, PepsiCo Multicultural

Webinars View More ›

Momentive Webinar: The Future of Work: Data’s Role in Powering Decision-Making
eye square Webinar: “Meaningful Attention” Because ROI Matters
EyeSee Webinar: Pricing or Pack Size or Both? End-Client Strategies for Recession-Proofing Your Brand
Vanguard Webinar: Turning Off the Fire Hose: The Importance and Art of Synthesis in a Data-Driven Organization

Upcoming EventsView More ›

Jun 05 CRIC: Future of Insights Summit 2023 Canadian Research Insights Council - CRIC
Jun 06 Marketing Leaders 2023 Marcus Evans
Jun 06 eTail Asia 2023 – Singapore WBR - Worldwide Business Research
Jun 06 CDAO Germany 2023 Corinium Global Intelligence
Jun 07 ATTENTION 2023 Advertising Research Foundation (ARF)
Jun 08 AMA Marketing and Public Policy Conference AMA - American Marketing Association
Jun 08 WIREe: The Four Questions You Should Be Asking About Your Research...but Aren't Women in Research (WIRe)
Jun 08 The Marketing Excellence Forum 2023 Marcus Evans
Jun 09 ShopperFest 2023 MSPA - Mystery Shopping Providers Association
Jun 13 Customer Contact Week Asia 2023 IQPC - International Quality and Productivity Center

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