Marketing Research Articles and Video

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Total: 421

Article Study finds family businesses winning on trust Jenny Dinnen | July 1, 2025
Article Qualitatively Speaking: How to create effective journey maps from qualitative research Allison Tippery, Cecelia Stewart | May 1, 2025
Article Packaging redesign aimed to emphasize continuity along with sustainability Marlen Ramirez | May 1, 2025
Article Communicating with limited-English-proficiency patients in U.S. emergency rooms Tom Donnelly, Tatiana Barakshina, Barbara Haimowitz, Kinshuk Sahni, Heaven Russell | May 1, 2025
Article Formalizing market research innovation programs in the age of AI Dale Evernden | March 25, 2025
Article How strong relationships drive B2B success Katie Bender | March 1, 2025
Article Data Use: Choice models for patient chart audits Keith Chrzan | March 1, 2025
Article Assessing the gaming and viewing habits of  low- and no-bandwidth households Michael M. Wehrman | March 1, 2025
Article Dull data: Harnessing creativity and methodology for meaningful insights Lizzy Munro | February 25, 2025
Article The role of education, internships and mentorship for Black women in clinical research Tatiana Barakshina, Tom Donnelly, Danielle Mitchell, Portia Gordon | January 1, 2025
Article How a measured, respectful approach to interviewing yields more insights Kai Fuentes | November 1, 2024
Article Data Use: How likely are you to recommend this article? Chris Hauck | November 1, 2024
Article Measuring impact: How to refresh and reimagine trackers using a proven framework Laura Bayzle | October 22, 2024
Article How does a country’s cultural profile influence consumer responses to new products? Mark Vroegrijk | September 1, 2024
Article Why B2B research is about more than data Jim Nowakowski | May 1, 2024