Top Marketing Research Articles Related to Quantitative Research

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Sponsored Video Knit Virtual Session: AI didn’t write this story: How researchers use AI to unlock human truths in real research Alexis White | February 13, 2026
Article Creating breakthrough segmentation with AI Quirk's Staff | January 20, 2026
Article From pilots to purpose – Part 2: Building culture and governance for an AI-driven enterprise Monika Rogers, Seth DeAvila | January 20, 2026
Article The power of quality recruitment in market research Liz Granahan | January 12, 2026
Article Using rating scales in segmentation studies: At least twice as bad as you think Keith Chrzan | January 1, 2026
Article Rethinking CX measurement in the age of AI outcomes Arnie Guha | January 1, 2026
Sponsored Article Discuss: 2026 Is When Everyone Will Notice Daniel Graff-Radford | January 1, 2026
Article Before You Go: 10 minutes with Isabel Parashos, Xero Emily C. Koenig | January 1, 2026
Article A practitioner's guide to rapid  incrementality testing Maksim Zhirnov | January 1, 2026
Sponsored Article 13 Top Data Quality Companies Quirk's Staff | January 1, 2026
Sponsored Article 10 Top Medical Interviewing/Research Companies Quirk's Staff | January 1, 2026
Video National Association of REALTORS Virtual Global Session: Evaluate, adjust, repeat: A five-year persona odyssey Lisa Herceg | November 25, 2025
Sponsored Video Knit Virtual Global Session: How Organic Valley uses AI and video insights to deepen understanding and elevate customer storytelling Aneesh Dhawan, Tripp Hughes | November 20, 2025
Article Why models matter in marketing research Terry Grapentine | November 1, 2025
Article Data Use: Six things marketing researchers can do with random forest analysis Keith Chrzan | November 1, 2025