Top Marketing Research Articles Related to CX/UX-Customer/User Experience

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Sponsored Article Everyone’s Chasing AI, but the Winners Aren’t Leaving Their Customers Behind Kimberly Bastoni | November 4, 2025
Article How Verizon furthered its customer understanding through the integration of market and user research John Hunoval | November 4, 2025
Article Data Use: A more comprehensive analysis of importance: The necessity and sufficiency attribute importance index Michael Garver | September 1, 2025
Article How to break silos with shared data Mike Deinlein, Eric Scheer, Neil Leyshock | July 1, 2025
Article How to build research into your product development DNA Mary Kay Evans | May 20, 2025
Article Consumer insights on tech-enabled advertising channels: From gaming to influencer marketing Ryan Gross , Ben Paro | May 20, 2025
Article Five underappreciated benefits of user experience research Lisa. D. Dance | May 5, 2025
Article Packaging redesign aimed to emphasize continuity along with sustainability Marlen Ramirez | May 1, 2025
Article Lessons from 25 years of building insight communities Zoë Carter | May 1, 2025
Article How customer-defined metrics deliver better financial results than arbitrary goals Greg Ryan | May 1, 2025
Article Keys to UX innovation: Surprise, simplification and scarcity Sam Salama | April 22, 2025
Article How to integrate digital innovation into your brand experience Alex Vera | April 11, 2025
Article How to develop an effective research plan Mary Kay Evans | April 7, 2025
Article Addressing AI concerns to build consumer trust Mike Nash | March 19, 2025
Article The CX governance imperative: Why structured oversight drives brand success Eric Karofsky | March 18, 2025