Romania needs help with its research!
According to a release from the Romanian embassy in New York, The Council of the National Salvation Front of Romania would like to set up "as soon as possible" a National Institute for Public Opinion Research, to perform surveys for the government on a wide range of political and social matters, and a similar institute, independent of the government.
Therefore, the release says, the Ministry of Foreign Affairs of Romania would like to receive information regarding the structure and operation of such an institute; offers for hardware/software for data collection, storage, and processing; sample questionnaires and other descriptive materials for the implementation of such an institute.
"The setting up of such Survey Institutes is urgently required," the release states. "They must be created with a view to properly and democratically prepare the first national free elections in Romania, as well as for making other important political decisions. Priority will be given to the offers that are received immediately, that have the most attractive financial conditions, the shortest time of implementation, and the highest level of performance."
Interested parties should submit offers to The Minister of Foreign Affairs, Piata Victoriei No. 1, Bucharest, Romania, c/o The Office of the Economic Counselor, 573-577 Third Ave., New York, NY 10016.
New release of Conjoint Designer
Bretton-Clark has released Version 3 of Conjoint Designer, which adds new functions, including the ability to preview analysis results, and a "Lotus-like" user interface with online help. Also available are new, inexpensive starter kits for all Bretton-Clark software. These include manuals and working copies of the programs that are restricted to small problems.
Classify by ZIP Plus 4
PRIZM Plus 4, a new system offered by Claritas Corp. allows classification of the small ZIP Plus 4 postal areas in terms of Claritas' PRIZM market segmentation system. The system defines nearly nine million postal ZIP Plus 4 areas by PRIZM cluster type. An average of six households live in these areas. Examples of areas covered by one ZIP Plus 4 include one side of a street between two intersections and one floor of an apartment building.
New health care omnibus program
Total Research Corp. introduces a new omnibus research program that will monitor the attitudes and opinions of primary care physicians with results on both a monthly and quarterly basis. The new service, Synergy, will track physicians' product awareness and usage, test product and promotion concepts, measure demand, and monitor the impact of current events.
The new research service will be offered in two forms. The first is Synergy-Stat, a monthly survey of 100 primary care physicians. This is a research vehicle for clients who want to pose a short series of proprietary questions.
The second is Synergy-Pulse, a quarterly service designed to provide a detailed analysis of current topics in the health care industry. Three hundred physicians will be interviewed each quarter and the results will be syndicated to subscribing companies. The first study will examine physicians' attitudes toward the changing face of pharmaceutical companies' sales practices.
Directory lists non-official worldwide data sources
Euromonitor's new International Directory of Non-Official Statistical Sources provides information on over 1,000 titles published by various associations, companies and non-official bodies in the U.S., Canada, Japan, Australasia, India, the Middle East, South America, and Africa.
The major producers of non-official statistics included in the directory are trade associations, professional bodies, research organizations, trade journals and periodicals, financial institutions and statistical databank companies.
Whereas official sources often carry only raw statistics, non-official sources are able to deal with sectoral breakdowns, market and products, end-user statistics, and consumer profiles, as opposed to totalized figures in official publications.