Newsletter for health care promotions

Healthcare Communications, Inc. (HCI), a Princeton, NJ-based promotion research organization, is now offering The HCI Communicator, a free newsletter for the pharmaceutical and related health care industries that focuses on current and long-standing pharmaceutical promotion issues.

Reports summarize opinions on trade shows

Trade Show Bureau has released the research reports, "The Power of Trade Shows: An Examination of Attitudes and Perceptions toward Trade Shows among Decision Makers" covering six industries: computer/high tech, food and beverage, gift and apparel, hospitality/service, manufacturing, medical. The data is part of a research study conducted by Simmons Market Research Bureau with over 1,000 purchasing decision makers. The report format includes a narrative style summary, support charts and graphs, plus a complete set of tables for each question of the telephone surveys. Profiles of trade show attendees by job title, function, purchasing authorization, and their companies' size in number of employees and annual sales revenue are also included. The primary questions answered by the research are: What are attendees' current perceptions and attitudes about trade shows? How important are trade shows to business decision makers? How satisfied are these buyers with trade shows compared to other purchasing information sources?

New magazine for users of CIS

Business Geographies, a bimonthly magazine devoted to uses of geographic information services (GIS) and geodemographics in business, is now available free to qualified recipients. The magazine is a response to a major trend toward improving the use of geographic information by numerous industries. It is published by GIS World, Fort Collins, CO.

Simmons data on buying habits of computer professionals

Simmons Market Research Bureau, Inc. (Simmons MRB) now offers CompPro, a comprehensive study of computer professionals. The study provides information on all print media habits, purchase influence and the decision-making process for the computer equipment in companies with 100 or more employees. The computer professionals in these business establishments number 517,982. For all of these professionals, information is now available on arange of products and services. The study reports on 150 computer product categories, the 57 manufacturers who produce the bulk of the hardware and software and 98 specific brands. For more information write Simmons MRB, 420 Lexington Ave., New York, NY 10170.

Syndicated study of warehouse clubs now available

The M.E.A.L.S. division of Bruskin/ Goldring now offers Warehouse Club Shopper Close-up, a new syndicated study which will provide suppliers and retailers demographic and purchasing information about warehouse club shoppers. The study will also probe shopper awareness and issues such as product satisfaction, brand identity, and unmet product needs. Users of the study will be able to identify warehouse club members by business or personal use, age, sex, income, and geographic region. Data on the frequency of shopping at clubs, which clubs are visited, purchasing patterns, amount of purchases, and categories of items bought, such as groceries, beverages, distilled spirits, furnishings, and apparel are also available.

Analyze scanner data in Windows

Information Resources, Inc. has announced a Windows-based marketing program - pcDataServer for Windows, a PC-based application that provides marketing decision support in the Microsoft Windows format. Designed for sales and marketing professionals in the consumer packaged goods industry, pcDataServer for Windows provides marketers with access to volumes of scanner data and information for developing marketing and brand strategies. Users can retrieve scanner data, view and analyze current marketing information and perform competitive analysis through linked report and graph windows.

SRI releases updated VALS

VALS 2+, an enhancement to VALS 2 market research typology, is now available from Menlo Park, CA-based SRI International. Although the key dimensions of VALS 2 - self orientation and resources - remain the same, the VALS questionnaire and classification algorithm have changed. The original VALS continued from p. 25 (Values and Lifestyles) program was introduced in 1978. VALS is the first system for psychographic market segmentation (i.e., defining people and groups by their values and demographics). The major changes included in VALS 2+ are: revision of the masculine scale resulting in a balancing of both masculine and feminine interests; introduction of a trend-conscious scale; Japan-VALS has been introduced into the U.S. framework; within the overall VALS framework, individual groups will exhibit additional behaviors based on the influence of the new scales.

CD-ROM database profiles biz affiliations

Corporate Affiliations Plus, a new database on CD-ROM from Reed Reference Electronic Publishing, provides profiles on over 100,000 companies. It will serve as the information link between more than 16,000 major domestic and foreign corporations and their 140,000 subsidiaries. The database will also provide comprehensive financial and personnel profiles for each company to formulate basic data on sales, revenues, net income, net worth, assets, and liabilities. The database combines data from the Directory of Corporate Affiliations - U.S. private, U.S. public, and international public and private - and the Corporate Finance BlueBook, with Reed Reference Electronic Publishing's Plus System software. More than 156,000 records on corporations and their subsidiaries, affiliates, divisions and joint ventures will be accessible for searches of company data such as:

  • Complete corporate linkage - 'who owns whom'
  • Key personnel, as well as the company's legal firm, auditor, transfer agents, and other outside service firms
  • description of each business - its sales, revenues, net income, net worth, assets and liabilities
  • Contact information including addresses, phone numbers, FAX numbers, and SIC codes