Elrick and Lavidge, Atlanta, has opened a Web site.
Wirthlin Worldwide, a McLean, Va., research and consulting firm, has acquired Asia Studies, Ltd., a Hong Kong firm specializing in consumer research and consulting.
Bernett Research Services has moved to 1505 Commonwealth Ave., Boston, Mass.
Information Resources, Inc., Chicago, announced break-even results for the fourth quarter of 1995 compared to a year earlier loss of $4.5 million or $.17 per share. For the quarter ended December 31, 1995 the company reported consolidated revenues of $98.5 million, up 13 percent after adjustment for the sale of a portion of the company’s software business to Oracle Corp. in July 1995 and the pro forma consolidation of the company’s French information business which was carried on an equity basis prior to January 1, 1995. Fourth quarter 1995 revenues from the company’s North American businesses were approximately $85.6 million, 8 percent higher than the corresponding 1994 quarter, with InfoScan revenues up 5 percent versus a year ago.
Market Facts, Inc., Arlington Heights, Ill., announced record revenue and earnings for 1995. Revenue of $64 million for 1995 was 16 percent greater than last year and an all-time record. Total year net income increased 55 percent to $2,226,000 and $1.15 per share, also all-time records.
Personal Touch Marketing, Inc., an Ann Arbor, Mich., research firm, has opened a new office at 617 Detroit St., Ste. 120, Ann Arbor, Mich. The office, located in the city’s Kerrytown area, features a focus goup room with a 30’ x 16’ conference room, a 13’ x 13’ viewing room and audio and video taping equipment.
Murphy Marketing Research has moved its offices to 322 E. Michigan St., Milwaukee, Wis.
Audits & Surveys Worldwide, New York, has created a new Technology Survey Group to help service its roster of clients in computer hardware and peripherals, software, communications, electronics, office equipment, imaging and home entertainment industries. The group will be headed by ASW Vice Presidents Michael Fallig and Edward Cohen.
St. Louis-based Marketing World Inc., the founding company of Pragmatic Research Inc. and Consumer Opinion Council Research Center, has launched Focus On India, a division that will assist U.S. corporations in exploring new business opportunities in India.
Inthesis, Inc., a Boca Raton, Fla., research firm, has completed the ftrst phase of its competitive intelligence project with Intecma Network Oy, of Oulu, Finland. The focus of the project was to initiate and enhance Finnish high tectmology companies’ entrance into the North American market.
The Technometrica Institute for Policy and Politics, a unit of Technometrica, Inc., an Emerson, N.J., research firm, will conduct monthly surveys of the opinions of 200 political editors and managing editors of major U.S. newspapers through November. The initial surveys will cover presidential candidates and related political issues. Questionnaires will be prepared under the guidance of a 12-member advisory board consisting of experts in government, political science and opinion research. The surveys will be conducted by E-mail, fax and telephone. Survey results will be reported the same week the surveys are conducted.
Qualitative Marketing Software, Inc. (QMS), a Clearwater, Fla., maker of address standardization and geocoding technology, announced that Environmental Systems Research Institute, Inc., has become a reseller of QMS’ StarData software. Intersearch Corporation has moved to new offices at 3 Barker Ave., 3rd flr., White Plains, N.Y.
Atlanta-based Elrick & Lavidge’s RealTest, a volumetric forecasting product, has been named a finalist for the 1996 GeorNaMarketing Award for Excellence (MAX). The MAX award, sponsored by the Georgia State University College of Business Administration’s Department of Marketing and the Atlanta Business Chronicle, recognizes excetlence in product, service and marketing innovation by Georgia-based companies.
Decision Data, Ltd., Chicago, Ill., has acquired the Analytical Services Division of SMG Marketing Group, Inc.
The Gordon S. Black Corporation, Rochester, N.Y., has acquired Louis Harris & Associates from Gannett Co., Inc. Louis Harris & Associates has been a division of Gannett since 1975. Each of the two firms will continue to operate separately but their activities will be merged under the umbrella of a holding company, Harris Black International. Gordon Black will become the chairman and CEO of the holding company and will retain his position as chairman and CEO of the Gordon S. Black Corp. Humphrey Taylor will become the vice chairman and board member of the holding company and will continue as the chairman and CEO of Louis Harris and Associates. David Clemm will continue as the president and COO of the Gordon S. Black Corporation and will become the president and COO of both the holding company and Louis Harris & Associates.
Rubin Barney & Birger, a Miami public relations firm, has established a full-service marketing research department. Tom Plummer, formerly of Cooper Roberts Research in San Francisco, will direct the department.