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Consumers’ attitudes are constantly changing along with the world around them – and in cases of unprecedented change in the world, these attitudes are bound to shift by a wide margin. Tracking research, following the same segment throughout a length of time, is effective both at measuring this shift and understanding marketing implications that stem from it.
Companies specializing in tracking research understand the importance of changing consumer attitudes over time and employ methodologies and services to better assess the impact of those attitudes and develop strategies to cater to them. If you are interested in tracking research to better understand your consumer, the following companies are here to help.
BestMark
Founded 1986 | 200+ employees
Dana Stetzer, CEO
Since 1986, BestMark has helped businesses large and small improve employee and customer experiences to drive repeat business, loyalty and increased sales while turning customers into champions of their brands. We pride ourselves on continually leading and changing the landscape of our industry with proven and innovative mystery shopping, intercept interviewing, compliance auditing, customer satisfaction surveys and panel/focus group services. We draw from our arsenal of more than 600,000 shoppers, interviewers, auditors and panelists, providing coverage in more than 13,000 cities and towns throughout the U.S. and Canada. Working with Fortune 500/100/50 companies and a variety of other businesses in a wide range of industries, you will find that we thoroughly understand operations, technology and research, and we know what it takes to manage a successful customer experience program.
Phone 1-952-922-2205
www.bestmark.com
The Dieringer Research Group Inc. (The DRG)
Founded 1974 | 75 employees
Lanie Johnson, President and CEO
The best tracking programs are those that effectively support strategic decisions. At The DRG, we ensure your research is aligned with your objectives based on fully understanding stakeholder needs and adapting as priorities shift. We deploy a variety of techniques and methodologies to meet customers’ preferences for how they want to give feedback, including quantitative, qualitative, structured/unstructured and closed-loop systems. We’re skilled at incorporating modules as time-sensitive topics arise while maintaining trendability. Whether your needs include establishing or transitioning CX/EX, brand awareness/reputation or advertising effectiveness programs, The DRG ensures your tracker will drive action to support successful business performance.
Phone 1-888-432-5220
www.theDRG.com
Infotools
Founded 1990 | 80 employees
Ant Franklin, CEO
Infotools is an award-winning software and services provider for the market research industry with particular expertise in processing, analyzing, visualizing and sharing market research data. Working with some of the world’s best-known brands, as well as boutique and large market research agencies, our powerful cloud-based software platform Harmoni loves large and complex tracking data and makes it easy to link research and other data sources to business questions. Updating data, analyses, visualizations and reports is largely done by the machine, freeing you up to do the fun part – finding the insight. We also provide professional services to assist and support you.
Phone U.S. 1-415-678-1987;
U.K. 44-7718-670-995
www.infotools.com
InnovateMR
Founded 2014 | 110 employees
Lisa Wilding-Brown, Chief Research Officer
InnovateMR offers a trailblazing collection of sampling tools and technical solutions, elevating insights and empowering researchers to deliver Faster Answers™. Our experienced managed services team is ready to apply out-of-the-box creative thinking for your B2B or consumer sampling projects. We’ll ensure your project is delivered on-scope with the highest level of data quality. Ready to hit the trail solo? Our DIY sampling platform features an intuitive interface to estimate feasibility and target precise audiences. Launch and monitor field progress all from one easy-to-use control center. InnovateMR offers exceptional service and cutting-edge technology, providing a unique and efficient approach to sampling.
Phone 1-888-229-6664
www.InnovateMR.com
Ironwood Insights Group LLC
Founded 2017 | 35 Employees; 5 Call Centers
Brad Larson, Founder and CEO
Ironwood Insights Group leads the market research industry by offering a seamless integration of all research methodologies into one point of service. We assist corporate researchers, marketers, marketing research firms and consultants with high-quality data collection and analytic services. Our platforms use the latest technology with cloud-based servers and panel integration for increased production, quality and security. We maintain strict security and confidentiality controls. Services include consultation, questionnaire design, sample sourcing, survey fielding, data processing, analytics and reporting. Qualitative methodologies include traditional and online focus groups, bulletin boards and in-depth interviews. Quantitative methodologies include CATI/CAWI, online surveys and F2F interviewing, with international reach through vetted partners. We are dedicated to providing our clients with the best research solutions at reasonable rates. Call or e-mail today for “Insights that provide clarity and drive action.”
Phone 1-602-831-1973
www.ironwoodinsights.com
The MSR Group
Founded 1994 | 165 employees
Don Beck, Ph.D., CEO
The MSR Group is a full-service research firm offering complete consumer and business-to-business research services. The MSR Group specializes in customer experience management, mock-jury studies, brand awareness, advertising and creative testing, along with a wide array of custom quantitative and qualitative project offerings. In addition, we can provide you with groundbreaking verbal and facial recognition AI technology to provide real time CX feedback to managers on customer and employee sentiment – a powerful new tool to improve coaching, training and ensuring business compliance. Specifications: 150 station TCPA-compliant CATI call center, web and IVR surveys, executive interviews and focus groups.
Phone 1-402-392-0755 or 1-800-737-0755
www.theMSRgroup.com
MSW Research
Founded 1968 | 200+ employees
Art Klein, Partner and Co-President
Impacting Business Performance for over 50 years. Our research solutions are designed to evaluate and optimize campaigns comprising any combination of touchpoints. We work from strategy development to all stages of creative development and in-market tracking. Our behaviorally based products are proven through independent audits to help marketers meet and exceed their business objectives. MSW Research has developed empirical evidence for how communications work that can accurately connect short-term sales and long-term brand development to the performance of the individual and collective touchpoints in the customer journey. Our process is embodied in a suite of products that guides our clients and covers consumer, brand, advertising and tracking. We do this with a full array of world-class solutions including proprietary survey techniques, facial coding, eye-tracking, neuro measurement and media planning and forecasting.
Phone 1-516-394-6000
www.mswresearch.com
OvationMR
Founded 2017
Jim Whaley, CEO
Fast, Reliable Answers for Insightful Research®. Where researchers find high-quality data from global B2B and consumer online survey audiences to significantly improve study success rates. “Our mission is to expand opportunities for researchers to do the work they believe in and can stand behind, for their company, their community and their cause.” We conduct tracking studies, segmentation studies, conjoint studies, awareness and usage studies, customer experience, political polling and much more. Our clients are independent research practitioners, consulting organizations, pollsters, global market research companies, nonprofits, NGOs and global brands. We provide sampling and supporting research services in every region of the world. You can contact us today at info@ovationmr.com.
Phone 1-212-653-8750
www.ovationmr.com
Random Dynamic Resources
Founded 2006 | 30 employees
Paul Nnanwobu, CEO
Random Dynamic Resources LTD is a private equity frontline social, opinion and market research company with headquarters in Nigeria – as well as a U.S. subsidiary, Random Dynamic Resources LLC, a Delaware corporation limited liability company – providing market research services in more than 35 markets across Africa, using up-to-date qualitative and quantitative methodologies. With a strong focus on sub-Saharan Africa, we combine our expertise and deep understanding of African diversity to enrich your research projects. Our vision is to be the leader in field research and operation management in Africa through unparalleled and timely service delivery, honesty and development of people. Our mission is to provide high-quality data for superior decision-making for our clients to succeed. We have served various governments, international development agencies, international research agencies, companies and organizations within and outside the sub-Saharan African market.
Phone 234-1-2952907; Cell Nigeria 234-803-325-5099; U.S. 1-929-355-4831
www.random-dynamicresources.com
Schlesinger Group
Founded 1966 | 1,000 employees
Matt Campion, EVP Client Solutions
Schlesinger Group’s quantitative team conducts hundreds of U.S. and global tracking studies with consumers, health care professionals and patients each year. Our dedicated teams consist of individuals with extensive experience in data collection as well as full-service backgrounds. This combination allows Schlesinger to consult with our clients on optimal data sources, consistent data sources across waves, and timing and frequency of data collection. Survey programming, data processing, reporting, coding and charting are all in our wheelhouse in addition to being your data collection sample partner. Contact: Matt Campion at Matt.Campion@SchlesingerGroup.com.
Phone 1-732-590-3110
www.SchlesingerGroup.com
SurveyMonkey
Founded 1999 | 1,200+ employees
Zander Lurie, CEO
With panels from over 100 countries built right into a robust survey platform, SurveyMonkey is a great fit for market, brand and competitive tracking research. Using SurveyMonkey Audience, you can find exactly who you need to reach with pre-profiled targeting options or custom screening questions. It’s easy to launch your own trackers, and if you need help getting started, our research experts can set you up with customized survey templates, managed deployments with exclusions and demographic quotas, and real-time results dashboards with one of our many data visualization integrations. Contact us to learn more or to get a demo.
audience-sales@surveymonkey.com
svy.mk/quirks
Symmetric, A Decision Analyst Company
Founded 2016 | 150+ employees
Jason Thomas, President
Our worldwide internet panels set the standard for quality and consistency. Our suite of double-opt-in panels include: American Consumer Opinion®, a worldwide panel of over 7 million consumers; Physicians Advisory Council®, a panel of over 20,000 verified physicians and surgeons; Medical Advisory Board™, a panel of over 40,000 nurses, optometrists, pharmacists and other health care professionals; Executive Advisory Board®, a panel of over 100,000 managers and executives; Technology Advisory Board®, a panel of over 105,000 information system professionals; and Contractor Advisory Board®, a panel of over 30,000 general contractors from all segments of the construction industry.
Phone 1-817-640-6166
www.symmetricsampling.com
Toluna
Founded 2000 | 1,400 employees
Frédéric-Charles Petit, CEO
Toluna provides consumer insights designed to empower success in today’s on-demand, global economy. Powered by the perfect fusion of technology, expertise and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals and companies of all sizes. Our automated consumer insights platform TolunaInsights™ underpins everything we do. Clients can access the platform directly, leverage Toluna’s managed services or create fully customized digital consumer insights programs via our engineered services. TolunaInsights was built to complement QuickSurveys, Toluna’s on-demand platform designed for quick-turn, automated research.
Phone 1-203-834-8585
www.tolunacorporate.com